Vipendra Singh
Digital Media Specialist
Delhi,Delhi
Overview
15
15
years of professional experience
2
2
Language
Work History
Digital Media Specialist
Google Operations Center
Gurgaon, Gurgaon
2021.07 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Proved successful working within tight deadlines and a fast-paced environment.
- Learned and adapted quickly to new technology and software applications.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
Merchant Center Specialist
Google Operation Center
Gurgaon
07.2021 - Current
- Oversaw account activity on search platforms using, Ads and, Center
- Utilized A/B testing methods to determine the most effective design elements for improving campaign conversion rates
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Participated in pilot projects such as Feedworks, Harbor and Plato, demonstrating active engagement
- Delivered training sessions and shared best practices with team members, significantly enhancing quality metrics and CSAT
- Troubleshooting complex issues for platinum clients, providing high-level support and ensuring positive customer experience
Sr. Digital Marketing Associate
Cognizant India (P) Ltd
02.2018 - 07.2021
- To manage Campaign structuring, campaigns performance, Troubleshooting technical issues
- Increased lead generation through targeted paid advertising campaigns on Google Ads
- Boosted brand awareness by developing and executing strategic digital marketing campaigns
- Optimized campaigns, improved organic tra c
- Implemented pay-per-click campaigns to increase tra c and conversions
- Monitored competitor activities and industry trends to stay ahead of market developments.
- Conducted A/B testing of ad creatives, landing pages, and email templates to maximize campaign effectiveness.
Quality Advisor
Convergys
01.2010 - 12.2016
- Performed audits to ensure company standards and regulations were met, identifying areas needing improvement
- Trained team members on quality standards, improving their knowledge and application of quality procedures
Education
Bachelor of Arts - Economics
Chhatrapati Shahu Ji Maharaj University (CSJM)
2003
Skills
- Customer Service
- Digital Marketing
- Search and Shopping
- Marketing
- Social Media Marketing
- Google Ads
- Problem Solving
- Con ict Resolution
- Ppc Campaigns
- Bid Management
- Campaign Execution
- Excel
Work Preference
Work Type
Full TimeTimeline
Digital Media Specialist
Google Operations Center
2021.07 - Current
Merchant Center Specialist
Google Operation Center
07.2021 - Current
Sr. Digital Marketing Associate
Cognizant India (P) Ltd
02.2018 - 07.2021
Quality Advisor
Convergys
01.2010 - 12.2016
Bachelor of Arts - Economics
Chhatrapati Shahu Ji Maharaj University (CSJM)
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