VIPIN KUMAR
Digital Marketing
Jaipur
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing Specialist
Tukatech
5 2023 - Current
- Implemented comprehensive SEO strategies to improve website ranking and visibility on search engines
- Implemented strategic approach that boosted brand performance by 21.5% across Indian and US markets, achieved through targeted paid campaigns aimed at elevating brand awareness.
- Through meticulous research on each targeted country, optimized paid performance campaigns to achieve 29% reduction in CPL (Cost Per Lead).
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Conducted regular website audits to identify technical issues, ensure proper indexing, and enhance user experience, resolving any issues promptly
- Engaged in A/B testing and analyzed results to optimize website elements for higher conversion rates and improved user engagement.
Senior Executive
GirnarSoft
06.2020 - 05.2023
- Planning, executing and managing PPC campaigns across Google Search, Google Display, Facebook and other performance channels
- Running & managing multiple Search, Display, Re-marketing, DSA, RLSA, Dynamic Re-marketing campaigns on different devices including Desktop & Mobile
- Analyzed campaign's performance including Average CPC, CTR & Conversions Rate, Cost-per-Leads to maximize ROI
- Provide strategies for keyword opportunities, campaign structuring, targeting, bidding and other facts of paid Search/Display campaigns in accordance with organizational goal
- Analyzed performance of accounts & campaigns on Google Analytics and provide recommendations to optimize different verticals of digital marketing
- Handling Monthly Budget of RS.1,50,00,000 to RS.3,00,00,000
- Worked on various bid strategy to optimize PPC campaigns in better way.
Digital Marketing Executive
GirnarSoft
12.2018 - 6 2020
- Managed PPC campaigns for In-house Tech Support
- Creating and managing Search, Display, Discovery, Smart, Video & Remarketing Campaigns
- Develop and execute innovative PPC campaigns
- Keyword research, ad grouping, writing and testing ad copies
- Prepare performance analysis reports and suggest recommendations
- Track website's activity and performance using Google Analytics
- Maintaining campaign results & monitoring performances CPA, CTR, Avg CPC, Ad Rank and Quality Score of Keywords & Ads
- Manage implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
- Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics
- Develop integrated B2C and B2B marketing campaign strategies that use channels effectively and that will achieve campaign objectives including generating qualified leads/transactions.
Education
B.Tech in Electronics and Communication Engineering -
04.2013 - 04.2017
Skills
Campaign Planning
Advertising Strategy
Market Research and Analysis
Data Analysis
Digital Marketing Management
Teamwork and Collaboration
Performance Evaluation
Google Analytics understanding
Analytical Thinking
Brand strategy
Search Engine Optimization
Competitor Analysis
Timeline
Senior Executive - GirnarSoft
06.2020 - 05.2023
Digital Marketing Executive - GirnarSoft
12.2018 - 6 2020
Jaipur Engineering College & Research Center - B.Tech in Electronics and Communication Engineering,
04.2013 - 04.2017
Digital Marketing Specialist - Tukatech
5 2023 - Current