VIPIN KUMAR

Work History

Tukatech

5 2023 - Current

Implemented comprehensive SEO strategies to improve website ranking and visibility on search engines
Implemented strategic approach that boosted brand performance by 21.5% across Indian and US markets, achieved through targeted paid campaigns aimed at elevating brand awareness.
Through meticulous research on each targeted country, optimized paid performance campaigns to achieve 29% reduction in CPL (Cost Per Lead).
Implemented pay-per-click campaigns to increase website traffic and conversions.
Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Conducted regular website audits to identify technical issues, ensure proper indexing, and enhance user experience, resolving any issues promptly
Engaged in A/B testing and analyzed results to optimize website elements for higher conversion rates and improved user engagement.

GirnarSoft

06.2020 - 05.2023

Planning, executing and managing PPC campaigns across Google Search, Google Display, Facebook and other performance channels
Running & managing multiple Search, Display, Re-marketing, DSA, RLSA, Dynamic Re-marketing campaigns on different devices including Desktop & Mobile
Analyzed campaign's performance including Average CPC, CTR & Conversions Rate, Cost-per-Leads to maximize ROI
Provide strategies for keyword opportunities, campaign structuring, targeting, bidding and other facts of paid Search/Display campaigns in accordance with organizational goal
Analyzed performance of accounts & campaigns on Google Analytics and provide recommendations to optimize different verticals of digital marketing
Handling Monthly Budget of RS.1,50,00,000 to RS.3,00,00,000
Worked on various bid strategy to optimize PPC campaigns in better way.

GirnarSoft

12.2018 - 6 2020

Managed PPC campaigns for In-house Tech Support
Creating and managing Search, Display, Discovery, Smart, Video & Remarketing Campaigns
Develop and execute innovative PPC campaigns
Keyword research, ad grouping, writing and testing ad copies
Prepare performance analysis reports and suggest recommendations
Track website's activity and performance using Google Analytics
Maintaining campaign results & monitoring performances CPA, CTR, Avg CPC, Ad Rank and Quality Score of Keywords & Ads
Manage implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics
Develop integrated B2C and B2B marketing campaign strategies that use channels effectively and that will achieve campaign objectives including generating qualified leads/transactions.