Vipin Joshi

Work History

Dorset Industries Pvt. Ltd

04.2022 - Current

Digital & eCommerce Marketing Professional - Passionate about leveraging the power of technology and data to create impactful
Online marketing campaigns that drive business growth
Launch the eCommerce business from scratch to 30-40 Lac/month within 6 months
With limited SKU's
(Amazon 15-20L, Flipkart (7-10L), Jiomart (2-3L), GeM (5-10L)
Led the use of Sponsored Products, Headline Ads, Display Ads, enhanced brand content, Deals/Coupon & amazon brand registry (trademarks)
Setup FBA shipments
Manage FBA inventory(short term & long term) storage fees
Leading the SEO team to boost organic website visibility, generating 35-40K monthly organic traffic & top ranking on more than 500+ keywords
Online market research, strategy and planning for new launch, identify market trends and report to the management
Automate entire eCommerce marketplace ad campaigns, product mapping, and listings hygiene through Helium 10/Amazon Pi
Manage all online activity concerning traffic acquisition, sales, conversion, A/B testing and reporting
Oversee or directly manage digital marketing channels across PPC, SEO, Display, email marketing, and social media
Agency management, monitor and analyze the social media metrics (Likes, followers, engagement, reach etc.) on Facebook, Instagram, LinkedIn etc
Manage traffic and customer attention on website, and marketplaces

Ozone Group

12.2020 - 04.2022

Analyzed data, trends, performance & leverage Amazon's ad solutions(Amazon
Search, Display, Amazon DSP & remarketing) to create holistic marketing strategies at an annual marketing budget of 3.6 CR & delivered results at an ACOS of 18
Built an eCommerce D2C store (Ozokart.com) on Shopify from Scratch
Responsible for complete paid performance marketing for Ozone (Google Ads
Facebook Ads, Instagram Ads, YouTube/OTT/Native ads/Amazon/Flipkart/GeM)
Manage the promotion of entire "Guchcha Singh", "Ab Chalegi Finger Key" social media
Campaign on Digital and OTT platforms
Handled a budget of 1CR/month to run Digital and eCommerce Media Campaigns across Search, Display, and Shopping networks
Responsible for the entire Loyalty program (Ozostar: Asli ya Nakli) through Youtube
Google display ads, and social media with a successful new acquisition of 35K carpenters, contractors, fabricators, and architects
Executed OTT campaign on Disney+Hotstar to promote Digital Locks
Targeting Audience (Architects, Homeowners, Consultants, Developers, and
Fabricators ) using paid media channels
Manage all media investment in support of business development across digital channels, email marketing, and paid/display advertising
Measuring & reporting on the performance of marketing campaigns
Research & identify new marketplaces to increase the bottom line of the business.

HiTech

05.2014 - 12.2018

Almost 200% Growth on subscriber base (30k -250K) in a financial Year
Planned & executed remarketing ad campaigns in different channels like display, video, and network along with FB & Instagram
Significantly increase the queries from 600/m to 6000/m in 2019
Work with the sales team to development effective business strategies, product assortments, pricing, and fostering positive customer relations
Google Adwords Campaign management on-page/off-page SEO, web traffic monitoring & analysis through GA
Keyword research and competitor SEO analysis
Optimized articles, and blogs with relevant SEO details
Organized seminars for generating leads and brand awareness
Website traffic analysis to plan future campaigns and reach out to the right audience
Social media management at various social platforms.

Option Town

, Delhi

01.2013 - 04.2014

Supported senior team members in research and competitor analysis
Increased relevant traffic via local search optimization
Generated relevant backlinks and increased Domain Authority of website
Keyword research via Google keyword planner and other 3rd party keyword tools
Ad copy creation in Google Adword Editor
Marketing dashboard Creation, presentation and rank tracking
Classified, article submission to generating leads and brand awareness
Online reputation management i.e
Google map optimization
Career Achievement
Executed Amazon Marketing campaign with a budget of 3.6CR and generate sales at an ACOS of 18
(FY 21-22)
Onboarding on Tata Cliq, and Jiomart, ecommerce marketplaces for product visibility and Sales
(FY 21-22)
Partnered with Google and listed 10+ brand stores on GMB.((FY20-21)
Executed Facebook Ad Campaign with a budget of 60L & generated sale of 3.5
CR at an ROI of 6
(FY 21-22)
Managed 5 direct representatives and 3 representative agencies
(FY 21-22)
Collaborated with YouTubers, created video & increased website traffic up to 25% and subscriber growth of 130% (19-20)
Increased productivity of the team by 45% by redefining and restructuring the workflows, effective delegation, and training
(FY 17-18) jump in conversion matrix walk-ins, sign-ups, and downloads
(FY 14-15)
Achieved page 1 google ranking for several keywords and increased organic search traffic by an average of 270% (FY14-16).