VIPIN KRISHNADASAN
Chennai
Summary
Proficient Store Manager with 14+ years of experience, dedicated to hiring top-notch sales associates and maintaining smooth, efficient, and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver, with proven team-building and management success. Customer-oriented store manager offering several years of experience in retail operations, sales and service team leadership and profitability strategies. Organized and skilled at prioritizing daily tasks and following through to achieve performance and productivity goals. Recruits, trains, develops and manages team of store associates and assistant managers.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Store Manager
Reliance retail Ltd(Azorte)
Chennai
08.2025 - Current
- Managed daily store operations and ensured efficient workflow.
- Trained and supervised staff to maintain high service standards.
- Implemented sales strategies to enhance customer engagement.
- Oversaw inventory management and replenishment processes.
- Coordinated visual merchandising to attract customer interest.
- Analyzed sales data to identify trends and opportunities.
- Resolved customer issues to ensure satisfaction and loyalty.
- Collaborated with upper management on strategic planning initiatives.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Resolved customer complaints in a timely manner.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Created weekly work schedules for store personnel.
Store Manager
Reliance India Retail Pvt Ltd (Trends)
Chennai
03.2023 - 08.2025
- Drive Sales performance of the Store to achieve annual sales targets
- Ensure implementation of all SOP's - back end and front end
- Ensure management of operations towards optimization of cost
- Ensure implementation of plans for achieving desired LR Conversions and best customer service
- Lead engage & motivate people for better retention
- Ensure exceptional service for customers.
- Maintain the store ambience.
- Analyzing Shrinkages and ensure to take the corrective measures.
- Ensure the stock movements and Responsible for clearing of Damages.
- Ensure implementation of Loss prevention strategy /process for optimizing shrinkage an loss prevention.
- Analysis of Sales, Stock & trends, preparing sales plan and recommend layout changes.
- Handling more than 40+ staffs both on roll and off roll and conduct staff meeting to train & Motivate the staff.
Assistant Store Manager
Hennes & Mauritz Retail Pvt Ltd
05.2016 - 02.2023
- A proven track record of consistently increasing profitability of the company throughout the Professional Career
- Successfully have acquired 96% in Health & Safety Audit for three consecutive years
- Efficiently supported the team preparation during the system migration throughout the three Chennai H&M outlets
- Pro-actively involved and supported in opening of a new store - H&M, Express Avenue, Chennai.
Crew Supervisor & Assistant Manager
KFC
01.2013 - 03.2016
- Ensure that the outlet achieves its yearly budget and delivers the budgeted growth
- Manage proper product mix along with the stock levels is maintained in the store and take adequate measures for stock control
- Optimize the operational expenses, there by maximizing the operating profit of the cost center
- Ensure proper implementation and adherence of the organizations' Key Merchandising Principles and Standard Operations Procedures
- Ensure excellent customer service levels and experience in the store to score satisfactory level
- Train the new joiners, helping them to get inducted into system and prepare talent pool for various positions in the retail operations
- Conduct annual appraisals for the staff along with the respective line managers and the Area Retail Manager
- Manage Health and Safety of the entire store at any time at high standard
- Involved in opening/closing operations and cash office management operations in the store level
- Responsible for the stock and inventory Management of the store.
Senior Guest Relation Executive
Escape Cinemas
05.2010 - 12.2012
- Managing counter operations and day to day sales report
- Handling training of team members and recruitment.
Education
Bachelor of Science - Hotel and Catering Management
Asan Memorial College of Fine Arts & Science
ChennaiHSE - Pure Science
SBOA Matriculation And Higher Secondary School
ChennaiSecondary Education - State Board
SBOA Matriculation And Higher Secondary School
ChennaiSkills
- Sales strategies
- Inventory management
- Cash handling
- Visual merchandising
- Customer relationship management
- Staff training
- Operational efficiency
- Loss prevention
- Sales analysis
- Customer engagement
- Strategic planning
- Team building
Certification
Certified[Diploma in Computer Application - DCA], [CSC Computer Education Institute, Chennai] - [MS Office, Internet & Email Applications]
Personal Information
Languages
- English
- Hindi
- Tamil
- Malayalam
- Arabic
Accomplishments
- Successfully have acquired 96% in Health & Safety Audit for three consecutive years.
- Efficiently supported the team preparation during the system migration throughout the three Chennai H&M outlets.
- Pro-actively involved and supported in opening of a new store - H&M, Express Avenue, Chennai.
- Efficiently was a part of launch of H&M Hello Members (Loyalty Program Launch) across H&M Chennai stores.
- Efficiently have been a part of Inventory program of H&M store for the past 3 years and have achieved a marginal decrease in the shrinkage percentage.
Timeline
Store Manager
Reliance retail Ltd(Azorte)
08.2025 - Current
Store Manager
Reliance India Retail Pvt Ltd (Trends)
03.2023 - 08.2025
Assistant Store Manager
Hennes & Mauritz Retail Pvt Ltd
05.2016 - 02.2023
Crew Supervisor & Assistant Manager
KFC
01.2013 - 03.2016
Senior Guest Relation Executive
Escape Cinemas
05.2010 - 12.2012
Bachelor of Science - Hotel and Catering Management
Asan Memorial College of Fine Arts & Science
HSE - Pure Science
SBOA Matriculation And Higher Secondary School
Secondary Education - State Board
SBOA Matriculation And Higher Secondary School