Vipin Prajapati
Delhi
Summary
Results-driven marketing and operations professional with over 8 years of experience in driving market penetration, lead generation, and promotional campaigns across education, real estate, paints, and beverage-adjacent sectors. Built 8,000+ RWA society and 60,000+ hotel/hospital datasets at Machadalo to enable B2B lead funnels for brands like Dulux and Schindler. Scaled lead generation by 25% through activations in Punjab at Two Stroke Events. Skilled in team leadership, data generation, pre-buzz creation, and client relationship management, eager to enhance brand presence as Marketing Manager.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Operations Head
Machadalo (Vijay Kirti Technologies Pvt. Ltd.)
12.2023 - Current
- Directed call center and WhatsApp bot campaigns to generate B2B leads for clients including Dulux, Nerolac, Berger, JSW, Schindler, Thyssenkrupp, SolarSquare, and JK Maxx Paints, building trade funnels across paints and industrial sectors.
- Designed workflows and communication flows, optimizing WhatsApp bot triggers for lead qualification and client engagement.
- Collaborated with Mercedes team to define project scopes and delivery phases, managing invoicing, PO issuance, and payment tracking.
- Achieved ₹60 lakh billing for Housing.com's 25,000+ survey project with 100% data acceptance using tech-driven strategies.
- Coordinated minimal on-ground activations, focusing on online channels for lead generation with 90%+ acceptance.
Program Manager
Machadalo
06.2023 - 11.2023
- Facilitated daily scrum meetings and updated sprint sheets, collaborating with stakeholders to track tasks, refine requirements, and assign owners for B2B campaigns.
- Acted as enabler, coordinating with task providers and clients to execute lead generation strategies for brands like Dulux and Schindler.
- Managed client relationships with follow-ups on lead and sales funnels, supporting trade partnerships across 10+ cities.
- Developed SOPs for agile project execution and data tracking, optimizing promotional delivery.
Field Operations Manager
Machadalo
02.2023 - 05.2023
- Built database of 8,000+ RWA societies via vendor partnerships and led feet-on-street team to collect data using Machadalo’s bot channel for trade outreach.
- Gathered 45,000+ hotel data points using scraping tools from government platforms and 15,000+ hospital data points via physical and online methods.
- Trained field teams to ensure high-quality datasets, supporting market penetration for real estate and hospitality sectors.
- Coordinated vendors for data sourcing, optimizing budgets for trade initiatives.
Assistant Manager, Marketing (BTL Lead)
BYJU'S
10.2021 - 12.2022
- Led BTL activations in RWAs, schools, and colleges, increasing walk-in rates from 6% to 30% through scholarship exams and events.
- Onboarded 200+ educational institutions for DSSL and ANTHE programs, managing trade-focused operations.
- Recruited and trained 50+ BDEs, reducing CPL from ₹650 to ₹240 with pre-buzz campaigns using posters and WhatsApp.
- Negotiated permissions with RWAs and malls, setting up canopies for trade promotions.
Co-Founder
Two Stroke Events
11.2017 - 01.2021
- Led activations across Punjab (Chandigarh, Ludhiana, Jalandhar, Amritsar), scaling lead generation from 5% to 25% for BYJU’S via society, corporate, and mall campaigns.
- Managed 1,00+ field agents for 360-degree trade promotions, using banners and WhatsApp to achieve 80-85% conversion.
- Negotiated with asset owners (malls, clubhouses, corporate) to secure trade outlets, driving footfall in Punjab markets.
- Built 1Cr+ revenue pipeline, overseeing logistics, vendor contracts, and financials.
Education
Post Graduate Diploma in Business Management (PGDBM) - Marketing Management
NMIMS
Mumbai08.2022
B.Tech - Mechanical Engineering
Krishna Engineering College (AKTU)
Ghaziabad08.2017
Skills
- Marketing and Activation (RWAs, Corporate, Trade Outlets, Bars)
- Data Generation and Market Mapping (8,000 RWAs, 60,000 Outlets)
- B2B Lead Generation (Paints, Elevators, Beverage-Adjacent Clients)
- Team Leadership and Training (1,00 Field Agents)
- Pre-Buzz Creation (WhatsApp Flows, Posters, Banners)
- Relationship Management (Vendor, Client, Trade Partnerships)
- Promotional Strategy (Merchandising, POS, Activations)
- Financial Operations (Invoicing, PO Issuance, Budget Optimization)
Certification
- Google Project Management: Professional Certificate
- Data Analytics (Basics)
- Data Privacy & Confidentiality
- Industrial Training, Northern Railway – Coach Care & Maintenance
Languages
English (Fluent)
Hindi (Native)
Timeline
Operations Head
Machadalo (Vijay Kirti Technologies Pvt. Ltd.)
12.2023 - Current
Program Manager
Machadalo
06.2023 - 11.2023
Field Operations Manager
Machadalo
02.2023 - 05.2023
Assistant Manager, Marketing (BTL Lead)
BYJU'S
10.2021 - 12.2022
Co-Founder
Two Stroke Events
11.2017 - 01.2021
Post Graduate Diploma in Business Management (PGDBM) - Marketing Management
NMIMS
B.Tech - Mechanical Engineering
Krishna Engineering College (AKTU)
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