Vipul Bhardwaj
Growth Marketing
Ghaziabad
Summary
- Results-oriented Sales & Internet Marketing professional with 12+ years of experience in Growth Marketing, User Acquisition, D2C Business, B2B managed Sales, Marketing, Partnerships & Revenue management
- Proven expertise & knowledge of key account management, business development and corporate relations with leading brands.
- A true business driver and partner with unique combination of strong relationship building team management skill and positive attitude.
- A strategic thinker with exceptional stakeholder management & analytical skills- always believes in creating win-win relationships.
- Responsible for Strategic Planning, Performance Marketing, VAS Revenues, Marketing, CRM, Affiliate Marketing, Display Advertisement, Google AdWords and Profitability in B2C model.
- Develop Strategies to enhance revenue by opening new channels of product and implementing them for increasing awareness, service uptake & usage for customers.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Consultant
Marketing Agencies
Noida
07.2022 - Current
- Supported clients with business analysis, documentation, and data modeling.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Onboarding New clients for Agencies- MyTeam11, Jupiter, WorkIndia, JungleeRummy, Groww, Gameskraft and many more.
- Collaboration with direct publishers for delivery of the campaigns
AGM- Marketing
Paytm
Noida
07.2021 - 06.2022
- Responsible for generating revenues of Paytm gaming product across Telco’s (India & International).
- Responsible for overall P&L of all accounts since digital marketing cost is involved for promotions of all digital products.
- Responsible for sharing requirements of Client with the internal stakeholder after gathering them from Client to smoothen the Delivery and reducing the chances of internal conflict resulting to client escalations.
- Design Annual Operating Plan, revenue projection, budgeting and acquisition forecasts. Accounting for revenues and coordinating audits.
- Formulate, execute product promotional plan for state to ensure sales target achievement
Senior Manager-Marketing
Paytm
Noida
04.2020 - 07.2021
- Responsible for generating revenues of Paytm gaming product across Telco’s (India & International).
- Responsible for managing relationship with the existing accounts to increase the revenue and delivery of new development.
- Responsible for developing new channels to increase the revenue of the assigned accounts with Accounts Executive.
- To create and manage a competitive product portfolio that meets end user requirement as well as optimum integral business result
- Responsible for subscriber segmentation basis town, usage pattern, ARPU, AON and enhancing revenue through innovative promos.
Executive Manager-Marketing
Paytm
Noida
04.2019 - 03.2020
- Responsible for onboarding of new affiliates for promotions of gaming products through Digital channels
- ROI optimization (Google Ads) Product Engagement
- Customer Retention Content Marketing Churn Control
Manager-Marketing
One97 Communications Limited
Noida
04.2017 - 03.2019
- Responsible for onboarding of new affiliates for promotions of gaming products through Digital channels
- ROI optimization (Google Ads)
- Product Engagement
- Customer Retention
- Content Marketing
- Account Management
Deputy Manager-Marketing
One97 Communications Limited
Noida
04.2015 - 03.2017
- New Product Launch
- Digital Marketing Channels Optimization
- Conversion Rate Optimization
- Account Management
- Client Relationship
Assistant Manager- Business Ops
One97 Communications Limited
Noida
06.2010 - 03.2015
- Was entrusted with the responsibility to manage team size of 30 to 40 service delivery engineers and to ensure seamless delivery, L1 Support and up selling VAS services through multiple platforms like OBD, IVR, and SMS for all major telecom accounts.
Associate- Project Engineer
Ceragon Networks Limited
Chandigarh
06.2009 - 05.2010
- Providing L1 Level Technical assistance to the microwave installation teams, STEL operator & ZTE during installation, site integration & site maintenance.
- Integration of new network after microwave installation
- IP Management & Planning for New sites & Site Integration.
- Co-ordinate teams for installation & completion of link.
Education
B.Tech - Electronics & Telecommunication
BBIET & RC
Bulandshahr 07.2005 - 06.2009
Skills
Growth Marketing
undefinedTimeline
Consultant
Marketing Agencies
07.2022 - Current
AGM- Marketing
Paytm
07.2021 - 06.2022
Senior Manager-Marketing
Paytm
04.2020 - 07.2021
Executive Manager-Marketing
Paytm
04.2019 - 03.2020
Manager-Marketing
One97 Communications Limited
04.2017 - 03.2019
Deputy Manager-Marketing
One97 Communications Limited
04.2015 - 03.2017
Assistant Manager- Business Ops
One97 Communications Limited
06.2010 - 03.2015
Associate- Project Engineer
Ceragon Networks Limited
06.2009 - 05.2010
B.Tech - Electronics & Telecommunication
BBIET & RC
07.2005 - 06.2009
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