VIPUL BHATIA
Noida
Summary
CFO with extensive experience across various industries, specializing in financial strategy, risk management, and capital optimization. Demonstrated ability to drive growth and profitability through effective leadership. Proven success in enhancing internal controls, improving process efficiency, and maximizing productivity. Background includes credit sanctioning for MSMEs, contributing to financial stability and growth.
Overview
10
10
years of professional experience
Work History
CFO
SHYARA FOODS PRIVATE LIMITED
Noida
10.2023 - Current
- Joined the organization at the time of formation of company as a CFO, an Equity Stakeholder and Core team member, playing a key role in scaling the startup from 0 to 1 stage.
- Led and contributed across multiple functions, working closely with all departments at the ground and execution level.
- Spearheaded financial planning and strategy, including preparation of detailed financial projections, budgets, and forecasts.
- Played an active role in fundraising initiatives, supporting investor discussions and due diligence processes.
- Successfully worked on raising government grants and incentives, including documentation, compliance, and coordination with authorities.
- Designed and implemented SKU-wise costing, BOMs, and margin frameworks, including detailed production and packaging cost calculators to enable accurate pricing and promotions.
- Built and strengthened the finance team, setting up processes, controls, and reporting structures.
- Led the online sales vertical, working closely with operations and marketing to improve revenue visibility and unit economics.
- Owned unit economics across D2C channels (website, marketplaces), tracking CAC, ROAS, logistics costs, returns, and contribution margins.
- Actively supported management in strategic decisions through data-driven insights and financial analysis.
- Key Strengths (D2C Focused)
- D2C Financial Strategy & Scale-Up Leadership
- Unit Economics (CAC, LTV, Contribution Margin, ROAS)
- Fundraising & Investor Relations
- Financial Modeling & Projections
- Cash Flow, Burn Rate & Working Capital Management
- SKU-Wise Costing, Pricing & Margin Optimization
- Government Grants & Manufacturing-Linked Incentives
- Channel-Wise Profitability (Website & Marketplaces)
- Budgeting, Forecasting & MIS Dashboards
- Internal Controls, Compliance & Governance
- Cross-Functional Leadership (Marketing, Ops, Supply Chain)
- Team Building & Finance Process Setup
Senior Credit Associate (Chief Manager Credit) - DMTL PAN India Vertical
PROTIUM FINANCE LIMITED
Bangalore
09.2021 - 09.2023
- Handled PAN India DSA Vertical.
- Having approval authority of up to 5 lac in a product with ATS of 5 lac.
- Built portfolio of 100 Cr under DMTL with around 2000 customers on board.
- As joined at early stage, actively involved in suggesting changes in policy and CRM time to time.
- Contributed in digitizing the credit underwriting process with Decision science and product team. Implemented lot of cuts at initial stage to avoid junk files Login into the system.
- Management of Third-party vendor - PAN India.
- Maintaining coordination among other teams for successful delivery of business numbers.
- Handled Compliance related issues in terms of KYCs, PDDs, OTC for achieving final disbursement.
- Same day decisioning TAT of 90% of the cases. Around 200 cases are getting sanctioned on an average MOM.
- Team Handling - Managed team of 15 Credit Managers.
- FORMER GROWTH SOURCE FINANCIAL TECHNOLOGIES SERVICES PVT LTD
Area Credit Manager-STUL
ADITYA BIRLA FINANCE LTD.
Noida
05.2021 - 09.2021
- Underwriting of STUL segment based upon ITR and Banking product.
- Handled UP & UK Portfolio - Digital vertical.
- Channelized both the locations from scratch and boost business as per the management expectations.
- Managing of Third-party vendor.
- Channel Management.
- TAT Management.
- Team Handling.
Credit Manager-SME
ASHV FINANCE LIMITED
Bengaluru
09.2018 - 04.2021
- Underwriting of following unsecured products E2E: UBL (Unsecured Business loan), MCA (Merchant Cash Advance), BS (Banking surrogate).
- Maintained credit policy standards, performed general supervision of work flow and participated in team effort to achieve company/organizational goals.
- Assessing various credit proposals-meeting clients in business discussion meetings at their business premises-preparing recommendation with policy adherence.
- Closely interacting with collection and sales team for tracking early delinquent cases with riggers like increasing bounce rates and educated the customers regarding payments process & also about credit worthiness in the form of general awareness of CIBIL reports.
- Managing own work load to ensure all work is completed in a timely manner giving best TAT.
- Recommending changes in policy to senior management and risk related matters as per industry standards.
- Follow-up with CPA team to improve the quality of work.
- Recommending changes to minimize and digitize the process, so as to shorten the TAT.
- Conducted training regarding product policy on time-to-time basis.
- Former AROHAN FINANCIAL SERVICES LTD.
Assistant Credit Manager
CAPFLOAT FINANCIAL SERVICES (P) LTD.
Bengaluru
02.2017 - 09.2018
- Handled credit evaluation activities of proposals based on bank analysis, operating trends, financial ratio, debt service capacity, liquidity/cash flow, vintage of company, market standing and the credit policy.
- Accelerated new/renewals/enhancement proposals in a timely manner and highlighting comments/recommendations to appropriate authority as per banks credit policy.
- Coordination with sales team and credit managers to take the appropriate decision regarding the case at the CAM stage itself.
- Focused on quality CAM to decide the case at the CAM Stage itself.
- Active participation in changes required in a policy time to time with a coordination with other team members.
- Conducted product policy and software training on time-to-time basis.
- Crossed the incentive slab month on month basis and also bagged highest position among all the CAM members for doing maximum number of cases every month by maintaining the quality at the same time.
- Worked on Income based, Banking surrogate, MCA (Merchant Cash Advance), Pay-Later and Invoice Financing product.
- Promoted for Handling Invoice Financing and Pay Later product end to end till approval.
Finance Head
SIGMA ENTERPRISES- Hospytek
12.2015 - 12.2016
- Monitoring and interpreting cash flows and predicting future trends.
- Making of salary sheet.
- Book keeping in Tally.
- Coordinated with Debtors and creditors for outstanding payments. All Banking work.
- Managing the account's budget and invoicing the Client.
- Ensure company accounts and tax returns are prepared and filed correctly and on time.
- Prepare profit and loss statements on behalf of a business.
- Involvement in all the 5 phases of SDLC (System Development life cycle) i.e starting from planning a development of software till the beta testing and launching of the developed software.
- Grab the managerial skills in a managerial role to keep the team motivating and moving towards the achievement of organization goal.
- Recruited the required number of peoples wherever and whenever required as organization is headed towards the growth.
- Active participation in Research and development of various new entrants, prepared product presentations and a lot more.
- Active participation with a sales and purchase team.
- Win a Hospygold Award for the performer of the month.
- Formulation of business plans, and a plan of actions for future strategy along with the strategy formulation.
- Arrange team building activities and active participation of all the persons in CSR activities like visiting a hospital on health day, listen to the patient's problems and finding a right solution for them.
- Set up a Bottle washing plant for a sister concern (Trillion Bottles and ceramics Pvt. Ltd) over a night to deliver the orders on time.
Education
Bachelor of Commerce (B. Com) -
PANJAB UNIVERSITY
01.2013
CA Inter (IPCE Group II) -
ICAI
01.2012
CA Inter (IPCE Group I) -
ICAI
01.2011
Senior Secondary (Class XII) -
CBSE
01.2010
Common Proficiency Test (CPT) -
ICAI
01.2010
Higher Secondary (Class X) -
CBSE
01.2008
Skills
- D2C Financial Strategy
- Scale-Up Leadership
- Unit Economics
- CAC
- Contribution Margin
- ROAS
- Projections for Fundraising
- Investor Relations
- Financial Modeling
- Cash Flow Management
- Burn Rate Management
- Working Capital Management
- SKU-Wise Costing
- Pricing Optimization
- Margin Optimization
- Government Grants
- Budgeting
- Forecasting
- MIS Dashboards
- Internal Controls
- Compliance
- Governance
- Cross-Functional Leadership
- Team Building
- Finance Process Setup
Training Profile
- Completed 1 week-35 Hours Orientation Program conducted by the ICAI.
- Completed 100 hours of Information Technology Training conducted by ICAI.
Key Strengths Personal Assets
- Adaptability, Disciplined & Positive mindset.
- Good interpersonal skills.
- Highly detailed, analytical and dedicated team player.
Articleship Experience
VIJAY JINDAL & ASSOCIATES, CHARTERED ACCOUNTANTS, Chandigarh, 10/01/2011, 10/01/2014, Prepared & finalized financial statements & ensured proper disclosures related to Companies Act,2013., Reviewed issues that involved tax conventions and other treaties., Handled Audits of various Enterprises.
Achievements Rewards
- Scale 0 to 1 for D2C brand
- Built portfolio of 100 Cr at PROTIUM FINANCE LIMITED.
- Started new branch in Bangalore and achieved 40 Cr portfolio in 6M with 0% NPA at AROHAN FINANCIAL SERVICES LTD.
- Started team concept with aim to build the leadership skills and to reduce the overall TAT at Cap Float Financial Services Pvt. Ltd.
- Started new branch with one director and in six months team size increased to 50 at Sigma Enterprises (Hospytek).
Languages
English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2
Punjabi
Intermediate (B1)
B1
Timeline
CFO
SHYARA FOODS PRIVATE LIMITED
10.2023 - Current
Senior Credit Associate (Chief Manager Credit) - DMTL PAN India Vertical
PROTIUM FINANCE LIMITED
09.2021 - 09.2023
Area Credit Manager-STUL
ADITYA BIRLA FINANCE LTD.
05.2021 - 09.2021
Credit Manager-SME
ASHV FINANCE LIMITED
09.2018 - 04.2021
Assistant Credit Manager
CAPFLOAT FINANCIAL SERVICES (P) LTD.
02.2017 - 09.2018
Finance Head
SIGMA ENTERPRISES- Hospytek
12.2015 - 12.2016
Bachelor of Commerce (B. Com) -
PANJAB UNIVERSITY
CA Inter (IPCE Group II) -
ICAI
CA Inter (IPCE Group I) -
ICAI
Senior Secondary (Class XII) -
CBSE
Common Proficiency Test (CPT) -
ICAI
Higher Secondary (Class X) -
CBSE