Summary
Overview
Work History
Education
Skills
Personal Information
Summer Internship
Timeline
Generic
VIPUL KUMAR

VIPUL KUMAR

Delhi-NCR

Summary

A dedicated professional with more than11 years of Sales/Distribution experience and profit accountability. Possesses major experience in handling/ working with premium brands. Hands on experience in exploring & developing new markets, coordinating with channel partners/ distributors, brand promotion, accelerating growth and achieving desired sales goals. Proficient at formulating business plan for development and growth of the organization. Proven skills in leading teams to work in sync with the corporate set parameters & motivating, nurture them for achieving business and individual goals. Self motivated & consistent performer with strong history of exceeding performance milestones.

Overview

14
14
years of professional experience
2015
2015
years of post-secondary education

Work History

ZSM North- General Trade

Noise
12.2022 - Current
  • Driving average revenue of 4cr per month in North region.
  • Responsible for Primary, secondary and tertiary of assigned geography.
  • Managing local trade marketing policies and implementation.
  • Planning, directing and hiring and training of ASM and TSMs.
  • Onboarding channel partners and setting up distribution as per distribution blueprint.
  • Distribution Expansion and Retail Presence in channel.
  • Tracking and analyzing sales statistics based on key quantitative metrics.
  • Monitor and improve channel partner health and managing life cycle of distributors.
  • Maintain highest level of on ground team execution hygiene and productivity.
  • Performance review and development of ASMs and TSMs.
  • Develop new channels, deployment of trade policy.

Responsibilities (Modern Trade)

Noise
09.2023 - 04.2025
  • Driving Modern Trade Business of around 5cr per annum.
  • Handling LFR/RRF accounts Hotspot and Cashify.
  • Responsible for Sellin and Sellout of assigned region.
  • Ensuring planogram and assortment at store level.
  • Listing of new products and placement at stores.
  • Ensuring replenishment of stock against sellout at stores.
  • Ensuring revenue targets are achieved.
  • Overseeing local and regional sales, promotions and campaigns.
  • Set stretch goals for self and team, and drive execution to actualize the same.
  • Formulating strategies for maximizing market share and revenue for Noise in North MT.
  • Monthly and weekly performance review of sellout Area Sales Managers.
  • Performance evaluation of Key accounts.

Cluster Manager- Channel Sales (General Trade)

Xiaomi India
06.2020 - 12.2022
  • Managed and driven Xiaomi business of 80cr per annum in Haryana & Delhi.
  • Managing ROI of exclusive Mi Store partners and distributor.
  • Lead team of 4 TSMs, 15 Sales officers and 2 route trainers.
  • Responsible for Primary, Secondary and Tertiary Sales for region.
  • Managed SKU wise availability of stock at distributor and retail level.
  • Responsible for increasing and sustaining the market share of Xiaomi.
  • Distributor management: appointment, operations, ROI management, performance evaluation.
  • Executed local marketing and brand building strategies for demand generation and POSM Management.
  • Managed sales and distribution of entire product range (Smartphone, TV, Laptop and Eco) of Xiaomi.
  • Tracking market trends and performing competition mapping & providing strategic inputs for business growth.
  • Evaluation of distributor performance and monthly review for same to identify new opportunities in market.
  • Network expansion by appointing new distributor and retailers.
  • Handling revenue approximate 15cr per month.
  • Winner of MISL contest.
  • Highest target vs ach in Mi day contest.
  • Achievers Award in Aug 2022.

Manager- Channel Sales

Oyo Hotels & Homes
09.2018 - 01.2020
  • Field Sales and Revenue Generation; achieved assigned targets through channel partners by selling Oyo Hotels in Delhi & NCR region.
  • Handled sales revenue of 10 cr. per annum.
  • Drive off Line Sales through rigorous planning, forecasting and achieving the targets along with the team members.
  • Established and maintain relationship with travel/corporate channel partners and on boarding them.
  • Strategized to achieve milestone and maintained market relations.
  • Periodically review own performance to ensure optimal productivity.
  • Maintained and review monthly sales tracker of accounts and targets.
  • Shared regular feedback on market conditions, competition, pricing other factors influencing on- ground sales.
  • Handled P&L for own micro market team.
  • Awarded as Fastest Growing MM in AMJ season.
  • Got Award for the team for maximum leads conversion.

Deputy Manager

Lava International Ltd.
03.2015 - 08.2018
  • Handled base of 500 retailers of assigned territory; with a Team of 3 Area Retail Officers, 8 DSE and 20 Sales Promoters. Revenue of 12cr per annum.
  • Strategically managed and grew distributor relationships, evaluating their performance region by region and identifying opportunities to seek deeper market penetration.
  • Created distribution and sales strategy & deployed blue print for respective geography.
  • Ensured availability of product at retail outlets.
  • Managed the depth and width of distribution. Developed retail base to achieve width in distribution.
  • Order to replenishment cycle fresh goods between retailer to distributor and distributor to warehouse of respective geography.
  • Ensure visibility at retail through optimum deployment of marketing elements (BTL).
  • Adhered to policies of infiltration, MOP adherence, curtailing wholesale.
  • Trained channel partner manpower on products, processes, system & policies.
  • Acknowledged with: 'Champion of Champions' Award in North Hub in 2017.
  • 'Distribution Excellence' Award for year 2015-16.
  • 'Super Star' Award in month of November’15.
  • Launched 1st premium handset of Lava as a pilot project.
  • Won Sales contest 'Aham Bramashmi'.
  • Received Certificate of appreciation for outstanding efforts and exceptional performance.

Sr Sales Executive

Arvind Lifestyle Brands
03.2011 - 08.2012

Education

MBA -

Jaypee Business School, Jaypee Institute of Information & Technology

B.Com. - undefined

Shridhar University

Diploma in Fashion Merchandising & Retail Management - undefined

Footwear Design & Development Institute (FDDI)

Skills

  • Channel Sales Strategies
  • Distribution Expansion
  • Exclusive Channel Development
  • Business Development
  • Revenue Generation
  • Team Leader
  • Go to Market
  • Retail Sales

Personal Information

Date of Birth: 07/07/90

Summer Internship

Jagatjit Industries Ltd., 2 months, Consumer profiling of IICE vodka and its Segment, Analyze the psychological and behavioral aspects of a typical vodka consumer in Gurgaon City. An exploratory research on various parameters of consumer profiling was designed via a questionnaire.

Timeline

Responsibilities (Modern Trade)

Noise
09.2023 - 04.2025

ZSM North- General Trade

Noise
12.2022 - Current

Cluster Manager- Channel Sales (General Trade)

Xiaomi India
06.2020 - 12.2022

Manager- Channel Sales

Oyo Hotels & Homes
09.2018 - 01.2020

Deputy Manager

Lava International Ltd.
03.2015 - 08.2018

Sr Sales Executive

Arvind Lifestyle Brands
03.2011 - 08.2012

B.Com. - undefined

Shridhar University

Diploma in Fashion Merchandising & Retail Management - undefined

Footwear Design & Development Institute (FDDI)

MBA -

Jaypee Business School, Jaypee Institute of Information & Technology

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