Summary
Overview
Work History
Education
Skills
Timeline
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Vipul S

Mumbai

Summary

Dynamic Growth,Sales, Marketing & Operations Manager with a proven track record at 3.0 Verse, driving a 70%+ sales conversion rate through strategic project management and cross-functional collaboration. Expert in CRM management and data analysis, fostering stakeholder engagement and optimizing team performance to achieve exceptional results in competitive markets.

Overview

5
5
years of professional experience

Work History

Growth,Marketing & Operation Manager

3.0 Verse
Mumbai
02.2024 - Current
  • Drove efficient communication and team alignment by leading daily stand-ups and weekly sync meetings, ensuring the marketing team stayed on track with deadlines and project timelines.
  • Proactively identified and addressed roadblocks by facilitating discussions during syncs, ensuring timely resolutions, and preventing delays in campaign execution.
  • Streamlined cross-departmental collaboration by organizing stand-ups that included key stakeholders from content, design, and performance teams, ensuring smooth progress across all verticals.
  • Optimized team productivity by closely monitoring progress during regular check-ins, reassigning resources as needed, and adjusting timelines to maintain workflow efficiency.
  • Fostered a transparent team culture through consistent updates on task statuses, making sure everyone was aware of current challenges and accomplishments.
  • Led project planning and execution reviews, tracking project milestones, assessing resource requirements, and ensuring all teams were aligned on deliverables and timelines.
  • Enhanced team accountability by setting clear action items and deliverables in stand-up meetings, ensuring everyone was clear on their responsibilities for the week ahead.
  • Supported the content team by conducting market research, structuring editorial calendars, and distributing content across owned channels, driving a consistent brand presence and audience growth.
  • Maintained close alignment with finance and operations to track marketing budgets and vendor billing, ensuring cost control, and timely payments.
  • Built and segmented CRM lists from scratch, designing automated drip email campaigns tailored to user lifecycle stages, resulting in improved engagement, and nurturing potential paid learners.

Senior Manager - Sales & Marketing

Leadership Boulevard Pvt Ltd
Mumbai
03.2022 - 10.2023
  • Managed a team of 6 or more employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
  • Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.
  • Collaborated with external vendors to negotiate contracts that met company requirements while minimizing costs.
  • Developed long-term relationships with key stakeholders including customers, suppliers, regulatory bodies.
  • Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.

Sr Educational Consultant

upGrad Education Pvt Ltd
Mumbai
01.2021 - 03.2022
  • Developed and executed targeted B2C marketing strategies across telephonic and field channels, leading to a 70%+ sales conversion rate and top performance for two consecutive quarters at the Mumbai office.
  • Generated ₹36.7 million in revenue over a 14-month tenure by driving high-converting campaigns for programs such as Data Science, ML and AI, Digital Marketing, Global MBA, and Doctorate degrees.
  • Designed and optimized multi-channel marketing funnels for domestic and international student enrollments, significantly expanding lead acquisition, and improving conversion velocity across markets.
  • Led a hybrid sales enablement model (70% telephonic, 30% field-based) by equipping teams with refined messaging, structured scripts, and CRM workflows to improve efficiency and follow-up accuracy.
  • Mentored and coached multiple sales teams, introducing standardized performance tracking systems and CRM utilization strategies to improve team productivity and reporting consistency.
  • Orchestrated campaign performance reporting and enrollment tracking, collaborating with academic and product teams to ensure marketing insights informed pipeline forecasts and demand planning.
  • Streamlined cross-functional coordination between marketing, admissions, and product teams, aligning messaging and campaign timing to maximize impact across lifecycle stages.
  • Implemented feedback loops between marketing and sales to continuously refine targeting strategies and improve campaign ROI.
  • Managed international lead workflows and student acquisition for global programs, ensuring compliance with regional standards and broadening the organization’s multinational footprint.

Business Development Manager

Byjus Pvt Ltd
Mumbai
12.2019 - 01.2021
  • Drove ₹9.3 million in revenue over a 12-month period by optimizing the student enrollment lifecycle through strategic outreach and tailored counseling for school programs.
  • Achieved an industry-leading 76% sales conversion rate and maintained a 100% retention rate, reflecting exceptional customer engagement and post-enrollment satisfaction.
  • Led end-to-end enrollment operations across both telephonic (9 months) and in-person (3 months) sales channels, ensuring smooth lead nurturing and seamless conversion workflows.
  • Implemented CRM-driven outreach campaigns during COVID, personalizing follow-ups and pipeline stages to improve conversion rates in a fully remote environment.
  • Streamlined prospect segmentation and lead qualification, enabling faster funnel progression and better targeting of high-intent student inquiries.
  • Collaborated cross-functionally with academic and marketing teams to align messaging, address parent/student objections, and refine program positioning across touchpoints.
  • Introduced structured consultation frameworks that improved consistency in counseling sessions and enabled better tracking of student intent and progression through the funnel.
  • Generated regular reporting dashboards for management to monitor enrollment trends, conversion rates, and counselor productivity, informing data-driven decisions.
  • Supported marketing operations by providing frontline feedback, helping refine messaging and campaign strategy for both telephonic and field campaigns.

Education

MBA - Marketing Management

Welingkar Insitute Of Managment
Mumbai
10-2018

Skills

  • Data analysis
  • CRM management
  • Market research
  • Project management
  • Cross-functional collaboration
  • Budget management
  • Team leadership
  • Sales strategy
  • Stakeholder engagement
  • Customer relationship management
  • Problem solving

Timeline

Growth,Marketing & Operation Manager

3.0 Verse
02.2024 - Current

Senior Manager - Sales & Marketing

Leadership Boulevard Pvt Ltd
03.2022 - 10.2023

Sr Educational Consultant

upGrad Education Pvt Ltd
01.2021 - 03.2022

Business Development Manager

Byjus Pvt Ltd
12.2019 - 01.2021

MBA - Marketing Management

Welingkar Insitute Of Managment

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