Viraat Krishan
Content Strategist
ROHINI
Summary
Ambitious commerce graduate with internship and project experience in marketing strategy, content development, and creative direction. Adept at combining market research, analytics, and storytelling to build brand engagement across industries. Passionate about digital transformation, marketing innovation, and product strategy, with a long-term goal of becoming an AI-enabled business consultant and industry leader.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Lead Actor
Ubon
- Starred as the lead actor in a national ad campaign for Ubon, driving over 2.5 million total views across Instagram within the first month, significantly boosting brand visibility.
- Generated 8,000+ likes, 119 comments, and 130+ reshares, resulting in an estimated 40%–50% increase in audience engagement compared to prior, similar campaigns.
- Collaborated with a 6–10 member production team, providing on-set coordination and minor direction support, ensuring efficient shoot execution and adherence to the creative vision.
- Delivered a performance that reinforced brand messaging, enhancing audience recall, and overall campaign impact.
Creative Director
Tanish Singh
07.2025 - 09.2025
- Produced and directed an original music video themed around long-distance relationships, achieving over 14,500 combined views across Instagram and YouTube within the first 10 days of the teaser and main video release.
- Generated 343+ audience interactions on Instagram (likes, comments, shares), resulting in an estimated 25%–30% higher engagement compared to similar independent music content.
- Led a six-member creative team, overseeing concept development, cinematography, and end-to-end production, ensuring efficient workflows and on-time delivery.
- Delivered a high-quality final product within 2–3 weeks, strengthening storytelling impact and audience emotional engagement.
- Developed high-impact trailers and promotional content that enhanced pre-release visibility and anticipation for the main release.
Research Content Specialist
Socialink Media
04.2024 - 08.2024
- Conducted market research and content analysis to support branding and digital marketing campaigns for fashion and lifestyle brands, including Bacca Bucci, Studio Anne, and Anasi Clothing.
- Assisted in developing content strategies, campaign calendars, and promotional materials aligned with client objectives.
- Collaborated with the creative and social media teams to execute cross-channel campaigns (Instagram, Facebook, and website content).
- Enhanced content quality by conducting thorough research and factchecking.
Education
Bachelor of Commerce - Marketing
Keshav Mahavidyalaya , DU
04.2001 -
Skills
- Data-informed decision making
- Content strategy development
- Strategic communications
- Proficiency in media operations
- Creative team leadership
- Market Research & Consumer Insights
- Project Coordination & Cross-Functional Collaboration
Certification
Prompt engineering
Timeline
Prompt engineering
09-2025
Creative Director
Tanish Singh
07.2025 - 09.2025
Research Content Specialist
Socialink Media
04.2024 - 08.2024
Bachelor of Commerce - Marketing
Keshav Mahavidyalaya , DU
04.2001 -
Lead Actor
Ubon
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