Viraj Kuveskar
Marketing Manager
Mumbai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Marketing Manager
Protean eGov Tecchnologies Ltd.(Formerly NSDL e-Governance Infrastructure Ltd.)
Mumbai
06.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Used data analytics to track lead generation campaigns and improve quality.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Performed market segmentations, targeting and positioning for each product line.
- Worked with graphic designers and writers to establish theme and tone for content.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Wrote and distributed press releases to increase brand visibility.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
Relationship Manager, Business Loan Group
ICICI Bank Ltd.
Mumbai
02.2021 - 05.2022
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Worked with [Name] and [Name] departments to facilitate communication and deliver personalized solutions to customers.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Maintained knowledge on banking products and distribution to provide optimal service support.
- Maintained strict confidentiality of bank records and client information.
- Developed strong relationships with customers through high levels of customer service.
- Negotiated loan terms to provide favorable outcomes for both customers and lenders.
- Collaborated with other departments to promptly process loan applications.
- Examined customer loan applications for loan approvals and denials.
Senior Customer Service Executive
Barclays
Mumbai
03.2017 - 01.2019
- Employed comprehensive benchmarks to establish and monitor customer service standards.
- Informed customers of sales promotions and services, warranties or terms of sale and refunds or exchanges.
- Conducted surveys to determine customer opinion of products and services.
- Developed and implemented various [Type] strategies, increasing productivity [Number]%.
- Prepared [Product or Service] reports by collecting and analyzing customer needs.
- Evaluated interactions between associates and customers to assess personnel performance.
- Maintained customer account information database by canceling and updating customer accounts.
- Resolved [Product or Service] issues by clarifying customer's complaints, determining causes of problems and selecting best solutions.
- Placed and canceled average of [Number] orders from customers, distributors and agents per month.
- Answered multi-line phones and used active listening skills to assess client's issues and challenges.
- Addressed on average [Number] inbound customer calls daily.
- Built strong relationships with field operations team to support business development opportunities and improve service.
- Responded to customer inquiries and queries to provide thorough and speedy resolutions.
- Directed team of [Number] supervisors and managers to enhance across-the-board customer support and better meet company service demands.
- Assisted marketing team on short-term and long-term promotional projects and provided regular updates on status and progress.
- Bolstered customer retention by creating and offering unique discount options and inspiring interest in new product lines.
- Reduced process inconsistencies and effectively trained team members on best practices and protocols.
- Trained staff on operating procedures and company services.
- Sought ways to improve processes and services provided.
- Maintained clean and orderly checkout areas by mopping floors, emptying trash cans and wiping down surfaces.
- Created and maintained detailed database to develop promotional sales.
- Followed up with customers about resolved issues to maintain high standards of customer service.
- Responded proactively and positively to rapid change.
- Cross-trained and backed up other customer service managers.
- Promptly responded to inquiries and requests from prospective customers.
- Promoted available products and services to customers during service, account management, and order calls.
- Exhibited high energy and professionalism when dealing with clients and staff.
- Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Delivered prompt service to prioritize customer needs.
- Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
- Trained new personnel regarding company operations, policies and services.
- Implemented and developed customer service training processes.
- Resolved associate, tool and service delivery issues revealed by statistical reports.
- Cross-trained and provided backup support for organizational leadership.
- Met customer call guidelines for service levels, handle time and productivity.
- Investigated and resolved customer inquiries and complaints quickly.
- Developed and updated databases to handle customer data.
- Optimized customer support by establishing collaborative service environments through targeted operational initiatives.
- Increased efficiency and performance by monitoring team member productivity and providing feedback.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
- Collected and returned unpurchased or returned items to correct shelf locations and arranged displays to promote sales.
- Educated customers about billing, payment processing and support policies and procedures.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
- Collaborated with sales team members to stay current on inventory levels, complete accurate orders, and resolve item issues.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
- Monitored cash drawers in multiple checkout stations and maintained adequate cash supply.
- Reached out to customers after completed sales to suggest additional service or product purchases.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
- Increased efficiency and team productivity by promoting operational best practices.
- Investigated and resolved accounting, service and delivery concerns.
- Enhanced productivity levels by anticipating needs and delivering outstanding support.
- Followed-through on all critical inter-departmental escalations to increase customer retention rates.
- Managed timely and effective replacement of damaged or missing products.
- Maintained up-to-date knowledge of product and service changes.
Education
Master of Management Studies -
Lala Lajpatrai Institute of Management
Mumbai, India 08.2019 - 05.2021
Bachelor of Commerce - Banking And Insurance
Lala Lajpatrai College of Commerce And Economics
Mumbai, India 08.2013 - 08.2016
High School Diploma -
Shardashram Vidyamandir Jr. College of Commerce
Mumbai, India 08.2011 - 05.2013
No Degree -
Dr. D. Y. Patil Vidyaniketan School
Kolhapur, India 04.2001 -
Skills
PeopleSoft
undefinedCertification
Advanced Certificate in Digital Marketing & Communications
Timeline
Advanced Certificate in Digital Marketing & Communications
08-2023
Marketing Manager
Protean eGov Tecchnologies Ltd.(Formerly NSDL e-Governance Infrastructure Ltd.)
06.2022 - Current
Relationship Manager, Business Loan Group
ICICI Bank Ltd.
02.2021 - 05.2022
Master of Management Studies -
Lala Lajpatrai Institute of Management
08.2019 - 05.2021
Senior Customer Service Executive
Barclays
03.2017 - 01.2019
Bachelor of Commerce - Banking And Insurance
Lala Lajpatrai College of Commerce And Economics
08.2013 - 08.2016
High School Diploma -
Shardashram Vidyamandir Jr. College of Commerce
08.2011 - 05.2013
No Degree -
Dr. D. Y. Patil Vidyaniketan School
04.2001 -
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