Visakh V
Kochi
Summary
MBA graduate with a strong desire to pursue a professional career in Management. Brings a unique blend of experience and expertise to the table. Transitioned from successful career in banking to role of Chief Strategy Officer at a Digital marketplaces Startup. Seeking exciting job opportunities across Sweden and the EU. Diverse background in Finance, Marketing, Strategy, and Branding. Possesses the ability to seamlessly integrate into any organization. Leverages strategic vision, leadership skills, and unwavering passion for driving business growth to make a significant impact.
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
5
5
years of professional experience
Work History
Chief Strategy Officer
Copyva (Permcop Private Limited)
06.2022 - Current
- Company Overview: Information and communication
- Website https://copyva.com/
- Founding Team Member of the startup
- Helped in analyzing the strategies related to planning aspects of the organization supported by AIC Raise Incubation Centre
- In charge of the R&D activities relating to the media copyrights firm wherein Permcop being the first-ever digital marketplace bringing (main media music/songs) copyright owners and (social media) content creators together on a single platform digitizing the music licensing industry worldwide
- Heading the digital marketing operations of the organization, handling various projects and reporting directly to the CEO
- Expertise in handling SEO operations, implementing digital campaigns across YouTube, Instagram and other social media platforms
- Handling the teams social media operations, pitching in the idea amongst leading clients across the globe, strategical planning aspects related to revenue generation and profitability , executing the business plans aligning to the mission and vision of the organization
- Implementation of marketing strategies for promoting the brand Copyva globally as well as explaining the benefits of licensing to content creators
- Implementing the financial plans along with the CEO and providing strategical solutions for the same
- Managing the activities of the technical team relating to App and website development, front end, Back end, IAAS, Search tools, CI/CD, Monitoring tools, etc
- Played a major role in setting up the revenue generation model which is most crucial for the successful of a new SAAS based platform
- Sound Knowledge of CMS a part of social media content creation for the business
- Implementing strategies relating to monetization aspects especially through meta platforms and You Tube and improving financial position and analyzing profitability models
- Account management strategies implemented
- Implementing new lead generation strategies for the team
- Expertise in usage of tools like Adobe Suite,Google Analytics, MS office Suite and other marketing analytics tools
- Working along with the marketing team and coordinating for creating new social media marketing campaigns and executing them
- Heading all the social media campaigns and implementing strategies for the same since the business is run on social media
- Understanding the needs and requirements of clients and investors and initiating plan of action for the same
- Implementing strategies for extensive social media marketing since the platform is widely used by social media users, content creators , musicians, media owners etc
- Assessing the key metrics involved and providing strategies in accordance with the KPI's especially on the Social media marketing strategy since it plays a vital role at Copyva
- Played a major role in implementing strategies related to Search Engine Optimization as it is a key element for boosting presence in online search results which helps in generating more leads and eventually helps in increasing the revenue
- Market analysis and matching the copyright requirements, SWOT analysis Competitor analysis , and implementing other strategies relating to further operational and industrial requirements
- Playing a major role in handling social media operations especially through Instagram, Facebook and others
- AI and automation performance marketing
- Management of paid advertising through social media channels and developing strategies for the same
- Handling different social media campaigns for promoting the business
- Being a part of the founding team member of an innovative business organization who is Revolutionizing Digital Copyrights Licensing i am responsible for Aligning myself towards the mission and vision of the organization, wherein the mission is 'Making creative freedom more real by bringing music/song copyright owners and social media content creators together on a platform benefiting each other' and the vision is 'To digitize the Music Licensing industry worldwide'
- Information and communication
- Website https://copyva.com/
Officer
The Federal Bank Ltd
08.2021 - 05.2022
- Company Overview: Financial and insurance activities
- Learned an insight of how the banking sector works and also from the work experience received
- Being an officer at a branch banking role, basically made a development on how to manage an organization effectively and also helped in improving my management skills
- Working at a branch role helped in facing new challenges
- Learned about the core functions of banking including KYC,, AML, handling the deposits section and wealth management services
- Asset management, Mortgage lending, Personal banking and Consulting services and also interactions of clients globally as well, outside of India who are connected with Federal Bank Ltd
- Implementing strategies for increasing the sales of different financial products the bank has to offer to different clients, including Individuals, Small scale Businesses, Corporates as well as other institutions
- Providing wealth management services to Corporates and other small and large scale entities
- CRM solutions, High net worth client interactions , Asset management and disbursement of various types of Loans including personal loans , vehicle loans and business loans
- Consulting services and providing solutions to Business Entities regarding Overdraft facilities, Asset and stock management and Offering various digital banking services and products especially fintech products and services which helps in improving the business
- Financial and insurance activities
Sales and Marketing Intern
Britannia Industries Ltd
02.2020 - 05.2020
- Successfully completed a 12 week long MBA Summer Internship Program at Britannia Industries at Kochi, Kerala in the filed of sales and marketing
- The main objective of the Internship Program was to increase the sales of Britannia Products across Modern Trade Division outlets and also to expand the throughput of focus brands, high value combi products as well as promo products
- Got an in depth understanding of how the sales activities takes place in a major FMCG Company like Britannia, by working along with the team in each and every small sales activity involving the day to day normal sales as well as the sales strategies used to sell the newly launched products at Britannia Industries
- Got an insight on the merchandising strategies generally used by Retailers, especially in the FMCG sector
- Retail sales strategies, Marketing and sales methods used by Retailers to improve the results and increasing profitablity
Education
Higher Secondary - Commerce
Vidyodaya School
05.2016
Bachelor of Commerce - Management and administration, Marketing and advertising, Marketing Management, Finance, Brand Management
PSG College of Arts and Science
02.2021
Master of Business Administration - Business Administration
ICFAI Business School
02.2021
Skills
- Strong Interpersonal Skills
- Detail-Oriented Task Coordination
- Technical Expertise
- Self-Driven Leadership
- Strategic Leadership Skills
- Versatile Team Collaborator
- Proactive in Embracing Initiatives
- Skilled Team Coordinator
- Advanced Excel Skills
- New Product Development
- Business Strategy Development
- C-Suite Leadership
- Strategic Corporate Planning
- Data Analysis Using Google Analytics
- Proficient in Zoom Facilitation
- Calendar Organization Skills
- PowerPoint Proficiency
- Skilled in Microsoft Office Suite
- CRM Implementation Expertise
- Social Media Strategy Development
- Meta Operations Optimization
- Experienced in CMS Tools
- Proficient in MS Office
- Expertise in Adobe Tools
- Search Engine Optimization Strategy
- Digital Marketing Strategy
- Corporate governance
- Data-driven decision making
- Operational excellence
- Customer segmentation
- Brand strategy
- Innovation management
- Strategic partnerships
- Product strategy
- Growth strategies
- Organizational design
Residence Permit
Swedish Temporary Residence Permit, PA0768208
Personal Information
- Date of Birth: 10/29/98
- Gender: Male
- Nationality: Indian
Hobbies and Interests
- Playing Badminton
- Gastronome
- Passionate for travelling
Timeline
Chief Strategy Officer
Copyva (Permcop Private Limited)
06.2022 - Current
Officer
The Federal Bank Ltd
08.2021 - 05.2022
Sales and Marketing Intern
Britannia Industries Ltd
02.2020 - 05.2020
Bachelor of Commerce - Management and administration, Marketing and advertising, Marketing Management, Finance, Brand Management
PSG College of Arts and Science
Master of Business Administration - Business Administration
ICFAI Business School
Higher Secondary - Commerce
Vidyodaya School
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