Summary
Overview
Work History
Education
Skills
Certification
Awards and Recognition
Interests
Timeline
Generic
Vishaal Vijay Sawant

Vishaal Vijay Sawant

Marketer
Bengaluru

Summary

Energetic and creative marketing professional with over five years of experience and international exposure. Adept in executing strategic marketing initiatives, with strong skills in digital marketing and content creation. Committed to driving brand growth and achieving measurable results.

Overview

8
8
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
3
3
Languages

Work History

Associate Marketing Manager

Infosys Limited
Bengaluru
06.2024 - Current

Flagship Events Team

Flagship Event Management

  • Spearheaded the planning and execution of flagship events such as Infosys Confluence and Infosys Connect across the Americas, EMEA, and APAC regions.
  • Oversaw the entire event lifecycle, including pre-event planning, event branding, stage design, technical setup, on-ground execution, and post-event management.
  • Developed and implemented sponsorship, event themes, agendas, and speaker curation.
  • Ensured seamless coordination between internal teams, C-suite executives, industry leaders, and external agencies to optimize event impact and resource utilization.

Social Media and Content Strategy

  • Led the social media strategy for all events, ensuring engaging content and brand presence across all platforms.
  • Drove audience engagement and interaction through live event bites, thought leadership content, and enhanced experiences during the events.
  • Enhanced mobile event app usability by integrating interactive elements and features such as real-time updates, personalized schedules and attendee networking capabilities.
  • Tracked event performance metrics and analyzed engagement data for insights and to refine future strategies.

Events Center of Excellence and Process Standardization

  • Evangelized and established the Events CoE framework to standardize event planning across Infosys.
  • Developed event guidelines aligned with the brand standards for organization-wide adoption.
  • Centralized event-related queries through a dedicated account for streamlined communication.

Marketing Analyst

Infosys Limited
Bengaluru
03.2021 - 05.2024

Global Academic Relations Team- Lead and Relationship Manager

  • Spearheaded efforts towards the APAC, EU, and UK regions, establishing 50+ high impact relationships with leading academic institutions, driving global employer branding and thought leadership.
  • Designed and executed the entire framework of Infosys' relationship with academia in the managed regions.
  • Pioneered entry into the untapped regions of Poland and Bulgaria, curating a robust framework for relationship building and extending Infosys' academic footprint of the globally recognized flagship internship program - Infosys InStep.

Stakeholder and Partner Management

  • Developed and retained strong working relationships with internal stakeholders and external partners to ensure seamless execution of marketing initiatives that align with strategic objectives.
  • Represented Infosys at the roundtable conference with Queensland universities, hosted by Trade and Investment Queensland.
  • Hosted multiple high-value client visits at the Infosys Bengaluru, Pune, and Mysore DCs, including dignitaries such as the Minister and Treasurer of Queensland, Australia India Institute, and the Minister of Economic Development, Job Creation and Trade of Ontario.

Marketing and Social Media Management

  • Collaborated with cross-functional teams to develop integrated marketing campaigns that align with company objectives.
  • Managed social media accounts, effectively growing audience reach through engaging content creation and strategic posting schedules.
  • Increased brand awareness through targeted initiatives.

Event Leadership and Content Creation

  • Project leader for the AIESEC International Congress 2023, hosted at Infosys Mysore, successfully engaging with over 400 global delegates; hands-on involvement in conceptualizing and creating diverse content like posts, vlogs, reels, and stories.
  • Actively covered content for GovHack 2023 in Melbourne, capturing interviews and updates, contributing to enhanced participation and amplified engagement.
  • Led efforts to host the Australia India Youth Dialogue 2023 at Infosys Bengaluru, focusing on exploring the global megatrends within the context of the Australia-India bilateral relationship.

Strategic Contributions

  • Contributed towards Infosys' "4 Decades of Excellence" initiative.
  • Designed and executed 30+ immersive events for the Infosys InStep program, fostering comprehensive and memorable participant experiences.
  • Enhanced program effectiveness, contributing to InStep being ranked No.1 globally through engaging, strategic, and impact-driven activities,

Key Account Manager

Makemytrip Pvt Ltd
Chennai
01.2019 - 06.2020

Unit Engagement Team - Market Consultant for 65 Chain Hotels

  • Managed key accounts across 5 regions: Chennai, Mahabalipuram, Pondicherry, Tirupati, and Coimbatore.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Strengthened client relationships through regular communication and effective problem-solving.
  • Implemented feedback mechanisms with key accounts to gather insights and guide future product enhancements.
  • Planned strategic initiatives to drive revenue, demand, and supply in invested hotels.

Sales and Marketing Trainee

Prudential Investosure Pvt Ltd
04.2018 - 05.2018
  • Was a part of the live project on- Comparative Study on Standard Term Plan vs Return on Investment Plan
  • Conducted competitor Analysis
  • Pitch proposal for better database building and wider pool creation
  • Filtering, Sorting, Approaching and Pooling in of clients.

Marketing Trainee

Arshea Marine
12.2016 - 01.2017
  • Recognizing and defining marketing opportunities for the firm in Goa region
  • Creating a potential client pool
  • Arranging and executing client meetings in order to boost brand awareness in the market
  • Serving as In-charge of the entire marketing for the company
  • Site visits to witness and support supplementary chores.

Education

Masters of Business Administration - Marketing and International Business

Symbiosis Institute of Management Studies
Pune, Maharashtra
05.2017 - 04.2019

Bachelor of Business Administration (Honors) -

Career Point School of Commerce And Management (CPU)
Kota, Rajasthan
03.2014 - 04.2017

Diploma in Event Management -

National Institute of Event Management
Mumbai, Maharashtra
03.2015 - 04.2016

Skills

Relationship Management

Customer Engagement

Content Creation and Thought Leadership

Social Media Marketing and Engagement

Event Planning and Management

Project Coordination

Teamwork and Collaboration

Interpersonal Skills

Certification

Ethical Decision Making Framework- Udemy, 01/2020

Awards and Recognition

  • Insta Award, Infosys Limited (2023)
  • Award for Excellence - Internal Customer Delight, Infosys Limited (2022-23)
  • Award for Excellence - Best Business Enabler Function, Infosys Limited (2021-22)
  • Go-Tripper of the Month, MakeMyTrip Pvt Ltd (2019)
  • Second Runners Up in 10 meters Air Pistol Shooting- Represented Bangalore Region at the National Sports Meet (2008-10)

Interests

Travelling

Photography

Motorcycles

Timeline

Associate Marketing Manager

Infosys Limited
06.2024 - Current

Marketing Analyst

Infosys Limited
03.2021 - 05.2024

Key Account Manager

Makemytrip Pvt Ltd
01.2019 - 06.2020

Sales and Marketing Trainee

Prudential Investosure Pvt Ltd
04.2018 - 05.2018

Masters of Business Administration - Marketing and International Business

Symbiosis Institute of Management Studies
05.2017 - 04.2019

Marketing Trainee

Arshea Marine
12.2016 - 01.2017

Diploma in Event Management -

National Institute of Event Management
03.2015 - 04.2016

Bachelor of Business Administration (Honors) -

Career Point School of Commerce And Management (CPU)
03.2014 - 04.2017
Ethical Decision Making Framework- Udemy, 01/2020
Business Networking Basics- Udemy, 01/2020
Sales Negotiation Skills- Udemy, 04/2020
The Complete Digital Marketing Course- Udemy, 05/2020
Social Media Marketing- LinkedIn Learning, 09/2020
AdWords Essential Training- LinkedIn Learning, 09/2020
Vishaal Vijay SawantMarketer