Vishakha Bhagat
Summary
Dynamic Brand Content Lead with a proven track record at Pakka Ltd., excelling in content strategy and media relations. Expert in SEO optimization and team leadership, driving impactful brand storytelling and corporate messaging. Successfully enhanced brand visibility through innovative campaigns and strategic communication initiatives, fostering engagement and aligning with sustainability goals.
Overview
6
6
years of professional experience
Work History
Brand Content Lead
Pakka Ltd.
Noida
10.2023 - Current
- Lead a team of three (1 Copywriter, 1 Creative Lead, 1 Designer) to drive brand storytelling & corporate messaging
- Develop and implement corporate communication strategies aligned with brand vision and sustainability goals
- Oversee internal communication initiatives, including newsletters, blogs, and podcasts
- Manage media relations, crafting press releases and PR materials to enhance brand visibility
- Spearhead content strategies for ABM and cold email campaigns for lead generation
- Lead the creation of thought leadership content, award submissions, and executive messaging
- Supervise production of corporate films, AVs, and visual assets, collaborating with external agencies for execution
- Analyze content performance and brand perception using reputation management tools, optimizing communication impact
Sr. Executive, Content Marketing
KENT RO Systems
Noida
05.2022 - 10.2023
- Developed and managed brand communication across brochures, launch videos, and digital platforms
- Acted as a brand strategist for KENT & its subsidiaries, ensuring consistent and impactful messaging
- Created SEO-driven content for websites, social media, and e-commerce platforms to enhance brand engagement
- Produced storyboards and scripts for advertisements and instructional videos
- Trained internal teams on brand communication strategies to maintain alignment across touchpoints
- Collaborated with PR and media teams to execute high-impact campaigns
Sr. Content Writer
SunTec Web Services
Delhi
10.2019 - 05.2022
- Created SEO-optimized content for websites, Amazon, Flipkart, and other marketplaces
- Developed brochures, product descriptions, and instructional guides to improve product visibility
- Edited and reviewed content to ensure quality, clarity, and alignment with client goals
- Worked with clients and creative teams to produce multimedia content and brand narratives
- Trained new hires on content best practices and brand voice consistency
Content Writer & Proofreader
PsychoLogs Magazine
Delhi
08.2019 - 09.2019
- Developed articles, social media content, and YouTube scripts to enhance brand reach
- Anchored and produced video content for digital platforms
Content Writer
Aam Aadmi Party
Delhi
05.2019 - 08.2019
- Drafted press releases, social media content, and image captions for political campaigns
- Managed behind-the-scenes coverage of events and press conferences
Education
B.A. (Hons.) - English Literature
Delhi University
Mass Communication & T.V - Journalism
YWCA
Skills
- Social Media Marketing
- Content Management Systems
- Content strategy
- Brand messaging
- Media relations
- Audience targeting
- Influencer partnerships
- Multimedia content creation
Awards Recognition
- Star Performer of the Month - Pakka Ltd.
- Employee of the Month (Twice) - SunTec Web Services
Timeline
Brand Content Lead
Pakka Ltd.
10.2023 - Current
Sr. Executive, Content Marketing
KENT RO Systems
05.2022 - 10.2023
Sr. Content Writer
SunTec Web Services
10.2019 - 05.2022
Content Writer & Proofreader
PsychoLogs Magazine
08.2019 - 09.2019
Content Writer
Aam Aadmi Party
05.2019 - 08.2019
B.A. (Hons.) - English Literature
Delhi University
Mass Communication & T.V - Journalism
YWCA
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