Vishakha Chauhan

• Oversaw work wear, casual, and knit wear sections for "AND" , ensuring quality and efficiency standards.
• Designed innovative fashion collections that aligned with seasonal trends and brand identity.
• Conducted market research to identify emerging fashion trends and consumer preferences.
• Managed fabric selection, focusing on quality and sustainability in material sourcing.
• Presented design concepts to stakeholders for thorough feedback and approval.
• Collaborated with cross-functional teams to develop cohesive product lines.
• Mentored junior designers by providing guidance on concepts and techniques.
• Provided creative direction during photo shoots for look books and catalogues.

• Led the design process for a luxury pret women's wear label, crafting high-quality pieces that elevated brand identity.
• Oversaw daily operations, maintaining high productivity levels.
• Managed brand's IG handles and PR, addressing customer queries and planning posts.
• Collaborated with PR managers to enhance brand visibility.
• Coordinated with retail department for efficient order processing and shipments.
• Assisted in organizing exhibitions, handling clients, and managing billing processes.

• I primarily worked with denim washes and surface ornamentation.
• Managed IG handles and PR departments for the brand to look after the customers' queries, upcoming posts, and story layouts, giving input for the same to the graphic and social media team, and coordinated with the PR managers for the brand.
• Prepared and maintained design boards with sketches, fabrics, colors, prints, and trims.
  • Sketched artistic and fresh designs for consideration.
• Supervised design staff through product creation and release.
• Worked closely with the pattern masters, tailors, and embroiderers.

• Designed silhouettes and surfaces for ROCOCO SAND resort line by HEMANT & NANDITA.
• Developed products aligned with buyer requirements to enhance brand business.
• Maintained seasonal trim/spec sheet files for production team access.
• Assumed departmental leadership during manager absence to ensure continuity.
• Supported manager in creating accurate cost sheets for informed decision-making.

Assisted the lead designer in the Product Development department to create initial fashion samples.

• Assisted senior designer in developing surface embroideries for international brands, including Balmain and Fendi.
• Collaborated with the merchant team for one month to support product development efforts.