Overview
Work History
Education
Additional Information
Work Preference
Timeline
AdministrativeAssistant
Vishakha Sharma

Vishakha Sharma

Marketing professional
Delhi,Delhi

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

SevenSeasHotel, MarketingHead
Gurgaon
08.2023 - Current
  • ExperiencedBrandStrategistandSocialMediaprofessionalwith5+yearsindiverseindustries
  • Expertise:end-to-endbrandcampaigns,brandbuilding,socialmedia,contentcreation,strategy, andcampaignmanagement.Also,tryspeakingtomeinmemes!
  • Analyzedsalesfeedbackandconsumerbehaviourtopositionthecompanystrategically
  • Developedandexecutedadifferentiationstrategyforacompetitiveedge
  • Establishedguidelinesforthecompany'svoiceonlineandoffline
  • Directedcreativeteamsincraftingmaterialsfordiversemarketingprojects
  • Conductedcompetitiveresearchtoinformstrategicdecision-making
  • Designedandexecutedpromotionalcampaignsfornewproductsandmarkets
  • Ledthedevelopmentofadynamicsocialmediastrategywithateamof8people
  • Evaluatedadvertisingcampaignandeventperformancefordata-drivenadjustments
  • Analyzedmarkettrendstoidentifyopportunitiesandchallenges
  • LeoBurnett

03.2022 - 08.2023
  • Asamarketingprofessional,Iownresponsibilityfordevelopingstrategies& communicationsthathelpbrandssolvetheirkeyproblems
  • Workingcross-functionallywithalmosteveryteamintheorganization
  • MyroleisamixofIntegratedMarketingCommunications,DigitalMarketing,ATL/BTL&
  • CreativeBrandStrategy
  • Researchandevaluatetrendsandnewtechnologiesandunderstandthecompetitive landscape
  • Developmeasurablemarketingplanstodriveawarenessandbuildanimpactfulpipeline

LoweLintas
Gurgaon
03.2021 - 01.2022
  • POCforkeyaccountsacrosscategoriesatthecompany
  • WasanintegralpartoftheBlendersPride–‘TheShowcase2021#SeizeTheStageDigital
  • Campaign-successfullyhandledend-to-endexecutionofthesameandreceivedpositive feedback/response
  • PlayedakeyroleinhandlingGoogle‘Bolnesesabhoga2.0’mainlinecommunication campaignwithadrivetoincreasetheusershipoftheVoiceSearchfeatureforHindispeaking audience
  • Strategizingfornewproductlaunchesandhandlinglaunchrolloutexecution–TVC,Printand
  • DigitalmediumsinassociationwiththePlanningteam
  • Liaisingwithclientsandotherdepartmentstoensurethesmoothrunningofprojectsand drivingseamlessintegratedcommunicationacrosstheboard
  • Workedonnewbusinesspitches

PulpStrategy, AssociateAccountManager
03.2019 - 02.2021
  • Singlepointofcontactfortheclient’sday-to-dayoperations
  • Responsibleforthegrowthoftheaccount,up-sellingandprovidingcreativeandconsumer insightstotheclient
  • Strategizedthepre-launchcontentandcampaignsforthenewproductlaunch
  • Conceptualizingmonthlydigitalcontentcalendarsandkeepingtrackofclientfeedbackona weeklybasis
  • Workingcloselywiththecreativeteamandsupervisingthedesignandcontentofthe campaign
  • Definingday-to-daydeliveriesandassignmentoftaskstotheinternalteam
  • Drawadetailedframeworkandshareacompleteactivityplan
  • Identificationandrecognitionofnewbusinessdevelopment
  • Toworkactivelyonnewpitches/briefs,conductprimaryandsecondaryresearchforthe brand

Intern

HAVASMEDIAGROUP
Gurgaon
04.2018 - 06.2018
  • Relevantconsumerresearchandanalysistotheteam
  • Competitionanalysisandcategoryunderstanding
  • Developingengaging,creative,innovativecampaignideas
  • Workingcloselywiththecreativeteamandsupervisingthedesignandcontentofthe campaign

Education

Post Graduation Diploma - Integrated Marketing Communications

The Delhi School of Communication
2017 - 2019

English Honors - English Literature

Ramanujan College
2012 - 2015

Additional Information

  • Interests Buildingclients;knowingwhat’sinsidetheirbrainandpipeline! Passionateaboutmywork,alwayslookouttoimprovethequalityandcreateawin-win situationfortheagencyandtheclient Humorismyskill;Iknowhowtouseitindesigningcampaigns Gotopersonforrandomideasbackedupwithinterestingstoryandrationale

Work Preference

Work Type

Full Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Company CultureWork-life balanceCareer advancementFlexible work hoursWork from home option

Timeline

SevenSeasHotel, MarketingHead
08.2023 - Current

03.2022 - 08.2023

LoweLintas
03.2021 - 01.2022

PulpStrategy, AssociateAccountManager
03.2019 - 02.2021

Intern

HAVASMEDIAGROUP
04.2018 - 06.2018

Post Graduation Diploma - Integrated Marketing Communications

The Delhi School of Communication
2017 - 2019

English Honors - English Literature

Ramanujan College
2012 - 2015

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Vishakha SharmaMarketing professional