Vishakha Sharma
Marketing professional
Delhi,Delhi
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
SevenSeasHotel, MarketingHead
Gurgaon
08.2023 - Current
- ExperiencedBrandStrategistandSocialMediaprofessionalwith5+yearsindiverseindustries
- Expertise:end-to-endbrandcampaigns,brandbuilding,socialmedia,contentcreation,strategy, andcampaignmanagement.Also,tryspeakingtomeinmemes!
- Analyzedsalesfeedbackandconsumerbehaviourtopositionthecompanystrategically
- Developedandexecutedadifferentiationstrategyforacompetitiveedge
- Establishedguidelinesforthecompany'svoiceonlineandoffline
- Directedcreativeteamsincraftingmaterialsfordiversemarketingprojects
- Conductedcompetitiveresearchtoinformstrategicdecision-making
- Designedandexecutedpromotionalcampaignsfornewproductsandmarkets
- Ledthedevelopmentofadynamicsocialmediastrategywithateamof8people
- Evaluatedadvertisingcampaignandeventperformancefordata-drivenadjustments
- Analyzedmarkettrendstoidentifyopportunitiesandchallenges
- LeoBurnett
03.2022 - 08.2023
- Asamarketingprofessional,Iownresponsibilityfordevelopingstrategies& communicationsthathelpbrandssolvetheirkeyproblems
- Workingcross-functionallywithalmosteveryteamintheorganization
- MyroleisamixofIntegratedMarketingCommunications,DigitalMarketing,ATL/BTL&
- CreativeBrandStrategy
- Researchandevaluatetrendsandnewtechnologiesandunderstandthecompetitive landscape
- Developmeasurablemarketingplanstodriveawarenessandbuildanimpactfulpipeline
LoweLintas
Gurgaon
03.2021 - 01.2022
- POCforkeyaccountsacrosscategoriesatthecompany
- WasanintegralpartoftheBlendersPride–‘TheShowcase2021#SeizeTheStageDigital
- Campaign-successfullyhandledend-to-endexecutionofthesameandreceivedpositive feedback/response
- PlayedakeyroleinhandlingGoogle‘Bolnesesabhoga2.0’mainlinecommunication campaignwithadrivetoincreasetheusershipoftheVoiceSearchfeatureforHindispeaking audience
- Strategizingfornewproductlaunchesandhandlinglaunchrolloutexecution–TVC,Printand
- DigitalmediumsinassociationwiththePlanningteam
- Liaisingwithclientsandotherdepartmentstoensurethesmoothrunningofprojectsand drivingseamlessintegratedcommunicationacrosstheboard
- Workedonnewbusinesspitches
PulpStrategy, AssociateAccountManager
03.2019 - 02.2021
- Singlepointofcontactfortheclient’sday-to-dayoperations
- Responsibleforthegrowthoftheaccount,up-sellingandprovidingcreativeandconsumer insightstotheclient
- Strategizedthepre-launchcontentandcampaignsforthenewproductlaunch
- Conceptualizingmonthlydigitalcontentcalendarsandkeepingtrackofclientfeedbackona weeklybasis
- Workingcloselywiththecreativeteamandsupervisingthedesignandcontentofthe campaign
- Definingday-to-daydeliveriesandassignmentoftaskstotheinternalteam
- Drawadetailedframeworkandshareacompleteactivityplan
- Identificationandrecognitionofnewbusinessdevelopment
- Toworkactivelyonnewpitches/briefs,conductprimaryandsecondaryresearchforthe brand
Intern
HAVASMEDIAGROUP
Gurgaon
04.2018 - 06.2018
- Relevantconsumerresearchandanalysistotheteam
- Competitionanalysisandcategoryunderstanding
- Developingengaging,creative,innovativecampaignideas
- Workingcloselywiththecreativeteamandsupervisingthedesignandcontentofthe campaign
Education
Post Graduation Diploma - Integrated Marketing Communications
The Delhi School of Communication
2017 - 2019
English Honors - English Literature
Ramanujan College
2012 - 2015
Additional Information
- Interests Buildingclients;knowingwhat’sinsidetheirbrainandpipeline! Passionateaboutmywork,alwayslookouttoimprovethequalityandcreateawin-win situationfortheagencyandtheclient Humorismyskill;Iknowhowtouseitindesigningcampaigns Gotopersonforrandomideasbackedupwithinterestingstoryandrationale
Work Preference
Work Type
Full TimeLocation Preference
RemoteOn-SiteHybridImportant To Me
Company CultureWork-life balanceCareer advancementFlexible work hoursWork from home optionTimeline
SevenSeasHotel, MarketingHead
08.2023 - Current
03.2022 - 08.2023
LoweLintas
03.2021 - 01.2022
PulpStrategy, AssociateAccountManager
03.2019 - 02.2021
Intern
HAVASMEDIAGROUP
04.2018 - 06.2018
Post Graduation Diploma - Integrated Marketing Communications
The Delhi School of Communication
2017 - 2019
English Honors - English Literature
Ramanujan College
2012 - 2015