Vishal Bachani
New Delhi
Summary
Seasoned, goal-oriented manager bringing 8+ years of distinguished experience in FMCG, Insurance, Hospitality and IT industries. Skillfully collaborate to drive marketing and sales success with strategic and innovative plans. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
9
9
years of professional experience
Work History
Brand Manager
Cosmic Nutracos Solutions Pvt. Ltd.
New Delhi
03.2025 - Current
Category Development Lead
ID Fresh Food Pvt. Ltd.
Bengaluru
07.2024 - 02.2025
- Identified business opportunities through consumer behaviour analysis and market trend evaluation
- Led new product development and launches with robust GTM strategies and marketing mix
- Delivered marketing ROI through impactful campaigns and product launches
- Collaborated cross-functionally to ensure successful execution of NPD AOP and project timelines
- Improved category sales and brand perception through market research and strategic product positioning
- Developed consumer-focused packaging designs in partnership with design teams
Assistant Brand Manager - Category Manager
iD Fresh Foods Pvt. Ltd.
Bengaluru
04.2021 - 07.2024
- Planned and executed sales and marketing strategies to boost brand visibility and revenue
- Managed budgets to maximize reach and customer engagement
- Conducted market research to refine brand positioning and identify growth opportunities
- Developed branding campaigns to highlight product features and value propositions
- Collaborated with design and media teams to create impactful marketing assets
Business Development Manager
Avaal Technology India Pvt. Ltd
Gurgaon
02.2020 - 04.2021
- Drove awareness of transport management software within the Indian trucking industry
- Conducted market research to align product development with industry needs and demands
- Boosted revenue by 51% through effective sales strategies and negotiation skills
- Designed pricing structures balancing business objectives with customer expectations
Founder
Holiday Tripffee LLP
Delhi
09.2017 - 02.2020
- Managed marketing and key operational functions, including digital campaigns via Google AdWords, Facebook, and Instagram
- Conducted target market research to identify trends and enhance competitive positioning
- Boosted brand awareness through promotional activities, trade shows, and client outreach
- Improved customer satisfaction by collecting feedback and implementing necessary changes
Sales Manager
ICICI Lombard
Delhi
04.2016 - 08.2018
- Successfully developed new business strategies and led a team to exceed sales targets
- Managed HNI home loan consumers and ensured professional relationships with channel partners
- Organized promotional events to boost sales and enhance market presence
- Conducted competitor analysis to improve product positioning and capture market potential
Education
MBA - Marketing
ICFAI University
Hyderabad03.2016
B. Tech - Electronics and Communication
Aravali College of Engineering & Management
Faridabad05.2012
Skills
- Market Research
- Strategic planning
- Campaign management
- Market Analysis
- New Product development
- P&L Management
- Budgeting and Allocation
- Brand positioning
- Go-to-market strategy
- Consumer insights
- Budget management
Personal Information
Title: Assistant Brand Manager
Accomplishments
- Awarded with certificate of appreciation for contribution to special projects other than the field of work at iD Fresh Foods in 2022.
- Nominated for best SIP (Summer Internship Program) - ICFAI Business School, Hyderabad 2015.
- Captain of the winning football team and sports coordinator at the inter college fest 'IGNEOUS', 2012.
- First prize holder in inter college LAN Gaming, 2011.
- Volunteered for CWG in New Delhi, 2010: Technology Venue Assistant at 'Siri Fort Sports Complex'.
Additional Information
Study of 'BGI Model for ITC PCP (Economy soaps) in North India', ITC Ltd., Gurgaon, Gurgaon, Haryana, India, Mr. Rahul Gandhi (Regional Sales Manager - North), The project aims to segment the Northern District geography of ITC into micro-segments for each of their product categories and to be able to identify districts and sub-districts where sales and distribution efforts for popular soap categories of ITC need to be sharply focused on., Designed a 'DTMF based Robot using Microcontroller 8051'., Study at Tata Communications Ltd., New Delhi
Skills
Elementary, Intermediate, Intermediate, Upper intermediate, Upper intermediate, Upper intermediate, Upper intermediate
Timeline
Brand Manager
Cosmic Nutracos Solutions Pvt. Ltd.
03.2025 - Current
Category Development Lead
ID Fresh Food Pvt. Ltd.
07.2024 - 02.2025
Assistant Brand Manager - Category Manager
iD Fresh Foods Pvt. Ltd.
04.2021 - 07.2024
Business Development Manager
Avaal Technology India Pvt. Ltd
02.2020 - 04.2021
Founder
Holiday Tripffee LLP
09.2017 - 02.2020
Sales Manager
ICICI Lombard
04.2016 - 08.2018
MBA - Marketing
ICFAI University
B. Tech - Electronics and Communication
Aravali College of Engineering & Management
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