Vishal Bandaru

Senior Business Analyst (Promoted From BA I & II)

Head Digital Works Pvt Ltd.

06.2022 - Current

Promoted twice within two years (BA I, BA II, Senior BA) for delivering measurable business outcomes and advancing analytics maturity.
Increased topline revenue by ₹25+ lakh per day by engineering data-driven lifecycle campaigns for high-value cohorts, validated through A/B testing, and statistical analysis.
Designed, implemented, and validated A/B tests using statistical techniques, ensuring reliable measurement of marketing campaign effectiveness.
Leveraged SQL (advanced querying and optimization) and Excel to extract, transform, and analyze large datasets, enabling faster and smarter decision-making across customer lifecycle and retention strategies.
Developed and delivered BI dashboards (Tableau, Power BI, Mixpanel) to monitor KPIs across cohorts and initiatives, cutting manual reporting effort by 50%, and enabling leadership to access real-time insights.
Applied regression and time-series modeling to build forecasts, guiding financial planning, and enabling leadership to proactively adjust strategies.
Built a retention and acquisition financial model that informed annual target-setting, business planning, and revenue growth strategies.
Conducted Root Cause Analyses (RCA) to evaluate underperforming cohorts, identify drivers of churn, and recommend actionable improvements.
Collaborated with Data Engineering teams to enhance data pipelines and instrumentation, ensuring robust, scalable, real-time data availability.
Analyzed structured and unstructured data (SQL, large datasets) to design scalable solutions aligned with marketing priorities.
Partnered cross-functionally with Product, Marketing, Finance, and Operations to translate analytics into business strategies, influencing roadmaps and execution priorities.
Mentored junior analysts in SQL, BI tools, and structured problem-solving, supporting a high-performance, Agile analytics culture.