Vishal Goswamy
Gurgaon
Summary
Personal Statement & Work Philosophy: I thrive on delivering & building and creating value for end users and employers. Excellent Project Management, organization skills, ability to create processes & frameworks Well implemented Powerpoint & Excel skills Excellent Networker – networks well with Agencies, Partners, International teams, within the organization (Collaboration), and an experienced professional in the Non for Profit sector with a good network Excellent Analytical & Planning skills, using computational thinking at work Attended and certified for various leadership programmes – Transformational Leadership, Situational Leadership, Senior Management Leadership Programme (building high performing teams, change management, leveraging Emotional Intelligence, Leadership excellence) Unique skill of understanding technology, product (programmes), Brand, Marketing, Sales, External Communication, Marketing Automation & Fundraising equally well Google Analytics, Basic Google Tag Manager Certified, Facebook Ads Manager, Native Ad Manager (Taboola), PR, Social Listening
Overview
33
33
years of professional experience
1
1
Certification
Work History
Head - Marketing (GM)
Medicover Fertility
10.2021 - Current
- Business Expansion, Driving ROI through transformed Lead Generation & Visits (1.5X) through own, earned and paid digital marketing channels and Offline Marketing (Above & Below the line)
- Annual Business Planning & Marketing Calendar
- Brand Management
- Integrating & Bringing Change in other critical business departments through Leadership as part of SLT
- Enabled Fit for purpose Digital Infrastructure & Digital Acquisition Infrastructure (Communication, Targeting, Pixels/Tags, GA, Optimization)
- Created a fit for purpose Framework for work with Agencies and Lead Agency Management
- Brought efficacy, efficiency & Scale to Digital Marketing channels - Organic, Paid (Search, PPC, Social Media, Programmatic, Affiliate, DMP)
- Created & Led a fit for purpose team and framework for success
Head - Digital Fundraising
Smile Foundation India
New Delhi
05.2021 - 10.2021
- Set-up Digital Fundraising Vertical
- Developed & Implemented Go to Market Strategy
- Business Planning, Business Process Re-engineering
- Integrating Communication, Individual Giving, Digital Fundraising & Programming
- Brought Leadership & change as a part of the SMT
- Headlined Relationships with Google, Pintrest, Milaap, Ketto, Jio, Radio City to deliver value
- Driven Revenue Growth, Fundraising Media/Communication/Creative Strategy & Digital Footprint
- Created New Avenues of Growth such as Programmatic, DMP, Crowdfunding, Affiliate Network, Marketing Automation, Activations and B2B2C, Digital Technology
Head - Digital
Save the Children, India
Gurgaon
11.2015 - 03.2021
- Set up Digital Fundraising & Integrated DRTV, F2F, Corporate Digital, Emergency/Humanitarian, Donor Development & Digital Fundraising
- Set up & Enabled Massive Social Media expansion , Digital Infrastructure & Marketing Communication Framework
- Driven the Brand Communication, Annual Marketing Calendar & Grew the Digital Fundraising Portfolio 5x since joining as Digital Marketing Manager
- Brought Transformation through Leadership & Advisory as a member of the SLT & Global Digital Leaders Group
- Headlined and worked with Facebook, MoHFW, WCD, Joining Forces Alliance and nurtured those relationships
- Driven Technology for Programming such as App Creation & Social Media for driving Behavior Change across Themes such as Diarrhea, Pneumonia, COVID-19, Issues such as Child labour, trafficking, abuse faced by Children
- Enabled one external voice to galvanize public through Campaigns, Social Media Communication & Various initiatives such as activations, Artist Ambassadors, partnership with Organizations (Civil society, Government and Corporate Partnerships)
- Managed the P&L for Digital fundraising Portfolio
- Managed Oversaw working with Digital Marketing Agencies, International colleagues, other departments
- Created fit for purpose strategy, teams & frameworks for organizational growth & drove end to end Brand Management & Equity
Sr. Manager - Marketing
The Princeton Review
New Delhi
09.2006 - 10.2015
- Used coordination and planning skills to achieve results according to schedule.
- Carried out day-to-day duties accurately and efficiently.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
Digital Marketing/ National
Save
11.2015 - 05.2021
- Category
- Start date
- End
Product Marketing Manager/Digital Marketing Manager/Marketing Manager/ Marketing Head
09.2010 - 10.2015
- Product Marketing
- Digital Marketing/Marcomm/
- Digital Sales/ Campaign dev.
Sales/Marketing/General Management
07.2008 - 03.2010
Branch Manager
The Princeton Review
09.2006 - 06.2008
- Category
- Start date
- End Date
- Function
Business Development Manager/ State head
09.2007 - 06.2008
Customer Service Specialist
IBM
05.2004 - 09.2004
- Used consultative techniques to understand customer needs and make strategic referrals to business partners.
- Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Thomas Cook India Ltd
01.2003
Entrepreneur
Travel Agency/ Construction Enterprise
Gurgaon
10.2004 - 08.2006
Education
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Sringeri Institute of Management
2004
B.Sc - undefined
University of Delhi – SGTB Khalsa College
2002
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The Army Public School
1999
Skills
- Business Growth Acumen
- Marketing Management/Digital
- External communication/PR/Brand
- Website management
- Digital marketing strategy
- Team building/Agency Management
- Senior Management/Senior Leadership
- Analytics/Information Architecture
- Go to market Revenue Generation
- Amplification using Social media
- Digital Marketing/Google Adwords/ Facebook/ Linked in/ Twitter Ads
- Marketing Planning and Budgeting (Corporate and National), implementation, New product/campaign launches, PR,Brand building, Advertising, Product Development & Management
- Eye for detail, excellent copyediting/content& Product Marketing skills
- Expertise in brand development, building business models & go to market plans
- Proven ability to capture market and grow business; 30% CAGR (4 yrs) at TPR
- Excellent at Driving initiatives and digital marketing; 52% at Save (YoY); Facebook Sales, Google Analytics, Programmatic, Google DBM, GMP
- Development of best in market mobile first UI/UX
- Sound overall understanding and grip on technical aspects of digital marketing
- Good Team Management & Mobilization/execution skills
- Tendency to remain rooted on ground and to sales to be able to get to be in complete grip of the market Dev & implement go-to-market strategies
Accomplishments
- Lead Consultant for the Global Implementation of Facebook’s Social Behaviour change programme across various countries/members of Save the Children Alliance (Save the Children, International), liaison between Facebook and SCI
- Full experience of being a Facebook Managed Partner (Save the Children, India)
Certification
Certificate of Completion:
- Facebook For Health Behavior Change Series (COVID -19 Global Campaign)
- Humanitarian Technical Training – Attended & Certified
- Media Training
- Senior Leadership Training
- Situation Leadership, Business Transformation, Barriers to Growth, Change Management, Excellence in Leadership, Building High Performing teams, Leveraging Emotional Intelligence, Delegation with Accountability
- Child Safeguarding Training & Certification
- POSH Training & Certification
- Facebook Advertising for Sales Training & Certification
- Google Tag Manager
- IELTS Training Certified
Fitness, Music, Movies, Travelling
- I like spending time in critical thinking about work and life to become a better version of myself as a person and as professional
- I enjoy watching all genres of International cinem and am avid streamer
- I listen to music as a form of therapy, relaxation and recreation
- I have traveled across various different places in India where my work and personal travel took me and each travel has made me develop a better world view
- I can do 50 push ups/ burpees and 20 odd hand pushups at will, I am still trying to learn how to do a backflip. I like remaining fit and have interest in various kinds of fitness activities such as weights, MMA, Cross Functional and outdoor training
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
French
Intermediate (B1)
Timeline
Head - Marketing (GM)
Medicover Fertility
10.2021 - Current
Head - Digital Fundraising
Smile Foundation India
05.2021 - 10.2021
Head - Digital
Save the Children, India
11.2015 - 03.2021
Digital Marketing/ National
Save
11.2015 - 05.2021
Product Marketing Manager/Digital Marketing Manager/Marketing Manager/ Marketing Head
09.2010 - 10.2015
Sales/Marketing/General Management
07.2008 - 03.2010
Business Development Manager/ State head
09.2007 - 06.2008
Sr. Manager - Marketing
The Princeton Review
09.2006 - 10.2015
Branch Manager
The Princeton Review
09.2006 - 06.2008
Entrepreneur
Travel Agency/ Construction Enterprise
10.2004 - 08.2006
Customer Service Specialist
IBM
05.2004 - 09.2004
Thomas Cook India Ltd
01.2003
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Sringeri Institute of Management
B.Sc - undefined
University of Delhi – SGTB Khalsa College
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The Army Public School