Vishal Kaushik
Assistant Manager - Campaign Management
Gurugram
Summary
Experienced Advertising Operations Professional with a demonstrated history of working in the internet industry. Strong marketing professional skilled in Online Advertising (Display, Mobile, Video, VDX & CTV/OTT Ads), Campaign Trafficking & Optimization, Cost Types (CPM, CPC, CPA, CTR, CPCV, CPE & CPV), Digital Strategy, Programmatic Set-up Management, Real-Time Bidding (RTB), Digital Strategy. I am a hardworking, result-oriented individual & a keen learner with an adaptive approach to challenging situations with ability to work independently as well as a team in an equally efficient manner.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Assistant Manager - Campaign Management
Samsung Ads
12.2021 - Current
- Managing & mentoring a team in setting up, optimizing, QA, technical troubleshooting and providing reports and suggestions for Display, CTV, TV Plus, Online Video advertising campaigns (Smart TV) on Samsung DSP platform
- Liaise with CSMs & CAS on weekly calls to ensure successful campaign execution, including asset deliverables, timelines, tags and advise on strategies & media plans based on campaign KPIs and budget
- Help in troubleshooting delivery issues and proactive optimization strategies
- Validate campaign setup to ensure performance will be in line with given KPIs
- Measure and communicate to the Account Management team campaign performance throughout the duration of the campaigns, including post-campaign wrap-ups
- Follow-up and monitor campaign delivery to ensure campaigns are running as expected and targeted
- Training & supervising new team members, including Team/Group leads, workflow management and creating training materials by improving and documenting processes.
Campaign Operations Specialist
Criteo
09.2019 - 12.2021
- As a Campaign Operations Specialist in our Gurgaon office, i work with the commercial team to traffic, execute, measure and to report the online advertising campaigns on their effectiveness
- Participate to campaign kick-off calls to understand clients goals and expectations
- Manage the process of campaign creation for both CTV/OTT and display campaigns
- Liaise with Analytics and Technical teams and work closely with them for a timely campaign launch
- Run campaign pre-launch checks
- Launch and monitor CTV/OTT or display campaigns
- Ensure VIDEO campaign paces as expected
- Work closely with AS to suggest and implement campaign changes as needed
- Manage bid and targeting setups accordingly to ensure optimal delivery
- Create and update workflow checklists to ensure optimal configuration and setup
- Work closely with the rest of the team to ensure all requests are actioned within SLAs
- QA peer’s job to ensure the best possible quality of service
- Analyzing the third party tags for domain approval for the reliability, malfunctioning creative, click- through URLs, UTM, action tracking etc
- Setup creative assets like Static banners, coupons, videos creatives on the internal platform Design Tool
- Setting up Retargeting, New users, App Install, InApp campaigns with different goals (CPM, CPC, CTR, Conversion Optimized, Revenue Optimized, etc)
- Setup, traffic, and optimize online ad campaigns on Criteo’s Advertising Server(TOP & Management Center) and coordinate with Account Strategists, Technical Solutions Team, Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly
- Ensure creatives are in compliance with various ad policies and checking for negative content
- Flagging and removal of it on our internal platform (Voyeur).
Ad. Operations Associate
Exponential
07.2018 - 09.2019
- Implementation and Testing of Creative Assets including Third party IAB tags from DART, Eye- blaster, Eye-return, Torque, Flash-talking etc
- Analyzing the third party tags for domain approval for the reliability, malfunctioning creative, click- through URLs, action tracking etc
- Fair knowledge of implementation and use of Integral Ad Science, and MOAT pixels for viewability purpose
- Setup, traffic, and optimize online ad campaigns on Exponential’s Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Sales Team, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly
- Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar, and AOL
- Ensure creatives are in compliance with various ad policies
- Work with internal teams to identify and develop solutions that automate and improve internal trafficking operations & provide technical support for Campaign Management and Engineering teams via JIRA Ticket to help troubleshoot problems related to issues like discrepancy, wrong macro implementation, campaign delivery queries, reporting, etc
- Implementing multiple strategies on our internal DSP to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns.
Ad. Operations
iCubesWire
06.2017 - 07.2018
- Responsible for setting up campaigns on third party platform - Hass offers by Tune
- Identifying and solving tracking issues
- Handling campaigns performance reports.
Education
Bachelors of Technology - IT
Dronacharya College of Engineering, Gurgaon
01.2012 - 04.2016
Skills
Display Advertising
Mobile Advertising
Programmatic advertising
Real-Time Bidding (RTB)
Campaign Management
Creative Management
Ad Serving
Working knowledge of HTML, Flash, JavaScript, Rich Media and Video Ad serving (VAST, VPAID, XML)
Understanding of Ad Tech/Programmatic space – DSPs, SSPs, PMPs, Ad Exchanges, etc
Strong understanding of 3rd party ad tags like DART, DOUBLECLICK, EYEBLASTER, Adform, EYERETURN, FLASHTALKING, ATLAS, MEDIAPLEX, TORQUE, etc
Practical Exposure to Microsoft Office Suite (Outlook, PowerPoint, Excel)
Familiarity with Adobe Photoshop
Knowledge of debugging tools such as Fiddler, Inspect Element, Expo Inspect (Expo Internal debugging tool), Accurate
Platforms
- Criteo’s Advertising server (TOP and Management Center), Creative management Platform (Design Tool)
- Exponential’s Advertising sever (Expo9), Exponential's Open Auction Programmatic server (Bidder9)
- Display & Video 360
Awards
Valued Performer Award Q1’ 2019 - Exponential Interactive, 04/2019, For the achievements and dedication throughout the quarter and demonstrating sharp QA skills and verifying TOP 20 clients’ complex campaigns with perfection and providing support to the team to optimise campaigns, reviewing campaign set up and making suggestions for improved performance to insure complete delivery and maximum revenue.
Certification
Display & Video 360 Certification - Google
Timeline
Assistant Manager - Campaign Management
Samsung Ads
12.2021 - Current
Campaign Operations Specialist
Criteo
09.2019 - 12.2021
Ad. Operations Associate
Exponential
07.2018 - 09.2019
Ad. Operations
iCubesWire
06.2017 - 07.2018
Bachelors of Technology - IT
Dronacharya College of Engineering, Gurgaon
01.2012 - 04.2016