Vishal Khanna
Experiential Maven
Gurugram
Summary
Experiential Marketer with 15+ years of experience | Innovative strategist driving brand engagement through unforgettable experiences. Expert in event planning, creative design, and brand storytelling. Skilled in conceptualizing and executing impactful campaigns across multiple channels. Committed to staying ahead of trends and leveraging emerging technologies for cutting-edge results. Dedicated to fostering loyalty, brand awareness, and measurable business outcomes.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
DGM - Experiential and On Ground Activation
Sunstone Education Technology Private Limited
Gurugram
12.2021 - Current
- Proven history of fostering strong, collaborative cross-functional relationships and effectively influencing teams across departments.
- Drove business growth by optimizing intended leads, app installations, in-app purchases, and significantly improving conversion rates with remarkable 35% enhancement on CPEL (Cost per Event/Lead).
- Orchestrated seamless business communication between HQ and in-market teams, spearheading the development of tailor-made marketing solutions. From ideation along with other teams to execution, harnessed diverse brand assets (print, online, social etc.) to deliver impactful and customized marketing campaigns.
- Extensive experience in successfully managing and executing large-scale consumer marketing campaigns, employing a diverse media mix for both short-term promotions and long-term brand building.
- Managed time efficiently in order to complete all tasks within deadlines.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Key Projects: Career Coach - Exclusive experience centre on wheels, Sunstone Rise + National Scholarship Test - SCP where reaching out to 0.4 million students within a span of 2 months each. Experience Centres - Created and executed innovative store concepts and layouts across four locations within a two-month timeframe.
Senior Group Manager
Momentum Worldwide
New Delhi
02.2018 - 06.2020
- Brand Management: Creating visibility & awareness of brand among existing as well as prospective customers
- Marketing Campaigns Pan India: Conceptualizing, building up & executing all BTL campaigns for Clients across India
- Customer Facing Promotions: Running special product focused drives for customer acquisition & lead generation
- Vendor Management/Media Buying: Effective Vendor management for various activities and media buying for OOH initiatives
- Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes
- IKEA – Launch of its First Ever store in Hyderabad, India
- Launch of H&M Stores in 15 plus cities
- Facebook – Launch of Express Wi-fi in Tier II Towns
- Whatsapp – Awareness Campaign on Float in various cities
- JCB – Various launches of construction machineries.
Manager Marketing
Canara HSBC Oriental Bank of Commerce Life Insurance
05.2017 - 02.2018
- Boosted Brand Campaigns for the Masses using various mediums like OOH, promotional activities (BTL), Television, Radio & Channel Marketing
- Conceptualization & Coordination of artworks, production & dispatches to over 1400+ channels & HUBs
- Product/Channel Based Campaigns: Launch of new product/Channel internally by coordinating with the PR team and execution on visibility within Bank Branches & ATMs
- Compliance & Audit: Adhere to compliance and billing of all marketing activities with the best use of the marketing budget
- Vendor Management: Initiation and closure of the RFI/RFQ process with vendors to finalize any new project
- Keeping track on a day to day invoicing and submission to Finance for final account closures
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
Group Head
GroupM Media India Pvt. Ltd
04.2013 - 05.2017
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Conceptualizing, building up & executing all BTL campaigns for Clients across India
- Utilizing media like OOH/ Radio/ SMS to create buzz around the brand to elicit responses from prospects
- Visual Merchandising: In-shop branding
- Published report on the efficacy of campaigns done based on preset key success factors
- Lead Generation Events: Evaluating catchment area to understand local sensibilities based on target groups and design and implement activation plan
- Collating, sharing and monitoring lead generation for maximizing lead conversion
- Vendor Management/Media Buying: Effective Vendor management for various activities and media buying for OOH initiatives
- Key campaigns executed
- Budweiser Grub Fest, Corona Sunset Parties, Hoegaarden & Corona - EDC Music Festival, Pepsi 200ml bottle launch, Mountain Dew - Stunt biking show
Head - Operations
Brand Mantra-Marcom Solution Pundits
New Delhi
12.2011 - 03.2013
- Provided professional services and support in a dynamic work environment.
- Proven ability to develop and implement creative solutions to complex problems.
- Generated new business with marketing initiatives and strategic plans.
- Optimized client experience by delivering superior services and effectively troubleshooting issues.
- Highly Active within rural areas while participating in exhibitions for Escorts Tractors, Indofarm Equipments, ACE Tractors, J K Tyres etc to name few
- Other key clientele: Sobha Developers, MVL Limited, Centum Learning, Videocon, Emaar MGF and Panasonic
Senior Manager
Planman Marcom Pvt. Ltd
New Delhi
06.2011 - 11.2011
- Participated in meetings and associated events to help define and achieve organizational objectives.
- Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships.
- Oversaw production and delivery of creative assets for virtual and in-person events.
- End-to-end strategizing and execution of various OOH, visual merchandising, events and activation of various clients like Lloyd, Dell, Panasonic, Sobha Developers, MVL Limited, and Paras Hospital.
Group Head
Converge Communications
New Delhi
06.2006 - 05.2011
- Demonstrated leadership skills in managing projects from concept to completion.
- Self-motivated, with a strong sense of personal responsibility.
- Passionate about learning and committed to continual improvement.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Developed strong communication and organizational skills through working on group projects.
- Accomplished multiple tasks within established timeframes.
- Provided client services while acquiring proficiency in media buying for optimized campaign delivery.
- Key Clients/ brands worked with: SAB Miller with various brands Hayward's 5000, Foster's, KnockOut, Castle, Royal Challenge, and Hayward's Black along with Coca-Cola India Pvt.Ltd., Educomp & J K Cement.
Senior Executive - Lead Generation
Sercon India Pvt. Ltd
New Delhi
04.2005 - 05.2006
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Streamlined operations to maximize business efficiency and profits.
- Hired and managed 6 new tele-callers to drive various projects.
- Planning & Execution of various corporate seminars for key clients Micro-Systems, McAfee, Oracle etc.
- Establishing and nurturing relationships with clients, partners and vendors to enhance brand collaborations and expand reach.
Education
Bachelor of Management & Information - Technology: Business Management
Graphic Era Institute Of Technology
Dehradun 04.2000 - 05.2005
PGDM - Marketing Communication Management: Marketing Communication Management, Marketing
NiA (National Institute Of Advertising)
New Delhi 04.2003 - 05.2005
Skills
Experiential Marketing Strategy
Planning and Execution
Brand Storytelling
Audience Engagement
Channel/Vendor Management
Cross-functional Collaboration
Crisis Management / Multi Tasking
Budget Management
Accomplishments
- Career Coach - Experience centre on Wheels - https://drive.google.com/file/d/1wMJBeby-rB7lyWfawC5FGfyFcBKQukuf/view?usp=drive_link
- Exciting Ride - IKEA Pre Launch - https://www.youtube.com/watch?v=EMwHit_RMNA
- Catching a Bus - IKEA Pre Launch - https://www.youtube.com/watch?v=S84At0A7ewc
- Storage Hub - IKEA Storage Ideas - https://www.facebook.com/watch/?v=270212037243736
- Excon 2019 - JCB - https://youtu.be/5Y3DY5id2cc
- Xpress Wifi - Facebook - https://www.youtube.com/watch?v=63vVY43N7KI
- Stunt Biking - Mountain Dew - https://youtu.be/kw9yXLcrQhw
- Brew Street - Budweiser - https://www.youtube.com/watch?v=LGQfhS9TbJA
- Aapke Vaade Sar Aankhon Par - Canara HSBC OBC - https://www.youtube.com/watch?v=eFnp4GE9WGw&list=PLkr22dVy2rTVrmRhwZ9Mkl55HLmsPc3C3&index=2
- IIT Delhi Rendezvous - VIVO - https://www.youtube.com/watch?v=gxWj2BkF_NQ&list=PLkr22dVy2rTVrmRhwZ9Mkl55HLmsPc3C3&index=3
- Make In India - Lays Machine - https://www.youtube.com/watch?v=x9GsVrQupGw
- Digital Mannequin - AMEX - https://www.youtube.com/watch?v=4dXYfjWR3TI
- The Stitchless Shirt - Arrow - https://www.youtube.com/watch?v=vsiz6-8EKh4.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
DGM - Experiential and On Ground Activation
Sunstone Education Technology Private Limited
12.2021 - Current
Senior Group Manager
Momentum Worldwide
02.2018 - 06.2020
Manager Marketing
Canara HSBC Oriental Bank of Commerce Life Insurance
05.2017 - 02.2018
Group Head
GroupM Media India Pvt. Ltd
04.2013 - 05.2017
Head - Operations
Brand Mantra-Marcom Solution Pundits
12.2011 - 03.2013
Senior Manager
Planman Marcom Pvt. Ltd
06.2011 - 11.2011
Group Head
Converge Communications
06.2006 - 05.2011
Senior Executive - Lead Generation
Sercon India Pvt. Ltd
04.2005 - 05.2006
PGDM - Marketing Communication Management: Marketing Communication Management, Marketing
NiA (National Institute Of Advertising)
04.2003 - 05.2005
Bachelor of Management & Information - Technology: Business Management
Graphic Era Institute Of Technology
04.2000 - 05.2005