Vishal Kumar
Pune
Summary
I have around 10 years of work experience in the IT industry and 5 years of relevant experience in Salesforce Marketing, with expertise in understanding and managing marketing needs and requirements. Experienced in working in a development team to provide high-quality and complex solutions for clients.
Continuously review the operating process model, and adjust for speed and collaboration, identifying and highlighting automation opportunities to improve processes. Liaison and direct point of access between the market, Marketing Operating Services, and the innovation team. Understand local market needs and advise accordingly, maintaining the regular exchange with market CRM leads to capturing pain points and challenges. Passing these on to the right IBM stakeholders for further exploration and, where possible, resolution.
Overview
10
10
years of professional experience
2
2
Certification
Work History
Regional Team Leader
IBM
Pune
01.2025 - Current
- Regional Lead for the LA&C region, handling seven markets for Philip Morris International.
- Delivered expert guidance on pathways to achieve ongoing growth.
- Align with different teams for strategizing and providing innovative pathways for client requirements.
- Provided feedback on individual performance during one-on-one meetings with staff members.
- Ensured compliance with legal and regulatory requirements in all team activities.
Application Developer
IBM De Mexico
Guadalajara
11.2023 - 12.2024
- Working on an international assignment for IBM De Mexico
- Team lead and marketing campaign manager for LATAM region for Client
- Managing countries - Mexico, Columbia, Ecuador, Argentina, Guatemala, Costa Rica and United States of America
- Adobe Workfront ticket management
- Driving daily standup call.Team building and management
Strategy Consultant and Senior Business Analyst
IBM India Pvt Ltd.
06.2019 - 10.2023
- Build, develop, measure and deliver accurate audience data along with the Email content for multinational manufacturing company targeting 70+ countries
- Creating Email designs and hosting it to SFMC
- Build Data extensions with the help of SQL Query
- Build and configure journey for Email / SMS deployment
- Interface with Client managers/product owners to align on marketing campaign goal
- Create HTML Templates using Watson tool
- Build and execute audience data for assigned campaigns
- Deploying Email as well as Direct Mail campaigns
- Post campaign launch, analysis of the campaign through different matrices
- Create Segmentation in Unica consumer based
- Create queries in Watson for deployment purpose
- Customization, optimization, automation and execution of the entire campaign management process
- Mentoring team member and their work across brands
Campaign Execution Specialist
IBM India Pvt. Ltd.
07.2015 - 05.2019
- Build, develop and deliver accurate audience data for a leading Financial Services Corporation in USA
- Provide forecasted volumes in campaign requirement sessions
- Interface with client managers/ stakeholders to align on marketing campaign object
- Create Campaign Objective documents
- Build, execute and deliver proof accurate audience data for assigned campaigns
- Provide forecasted volumes in campaign requirement sessions
- Follow peer review and quality assurance/control steps to ensure quality of delivered target audience list
- Validate / Review the data to ensure accuracy of target audience
- Deliver data driven insights against campaigns to drive marketing strategy
- Review and Validate the Member Samples using SAS Report and Member Service Portal before the final sign off
- Perform data sign off deployed audience list to ensure quality
- Training and Mentoring New Joiners in the Team
Internship
HCL
New Delhi
01.2014 - 05.2014
- Collaborated with teams to deliver high-quality software development projects utilizing .Net.
- Created eCommerce platform as project.
Education
Master of Computer Application -
Lovely Professional University (LPU)
Jalandhar, Punjab05.2014
Bachelor's in computer application (Hons) -
Lovely Professional University (LPU)
Jalandhar, Punjab05.2012
Skills
- Process improvement
- Requirement assessment
- Effort estimation
- Feasibility analysis
- Campaign management
- Client relationship management
- Team leadership
- Market strategy
- Data analysis
Accomplishments
Include your professional achievements to highlight the value you bring to potential employers and set yourself apart from other candidates.
References
Available upon request
Tools Frameworks
- SFMC
- IBM Unica Campaign
- WCA
- SAS
- IBM mainframe
- Business Objects
Personal Information
- Passport Number: Indian
- Date of Birth: 04/25
- Nationality: Indian
- Driving License: Indian
- Marital Status: Married
Certification
- Salesforce Marketing Cloud Email Specialist
- Adobe Certified Expert - Adobe Campaign Developer
Language
Hindi
First Language
English
Proficient (C2)
C2
Spanish
Beginner (A1)
A1
References
References available upon request.
Timeline
Regional Team Leader
IBM
01.2025 - Current
Application Developer
IBM De Mexico
11.2023 - 12.2024
Strategy Consultant and Senior Business Analyst
IBM India Pvt Ltd.
06.2019 - 10.2023
Campaign Execution Specialist
IBM India Pvt. Ltd.
07.2015 - 05.2019
Internship
HCL
01.2014 - 05.2014
Master of Computer Application -
Lovely Professional University (LPU)
Bachelor's in computer application (Hons) -
Lovely Professional University (LPU)
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