VISHAL MALIK
Channel Marketing Lead
New Delhi
Summary
Contributing to the success of the organization and enhancing my knowledge, managerial and interpersonal skills with hard work and sincerity.
Overview
19
19
years of professional experience
Work History
Channel Activation Lead
Kent
- Current
- Making & execution of annual marketing calendar as per the allocated budget & brand guidelines.
- Ensure the brand visibility across the retail/distributors channel network & In-market visibility through In-store/out-store signage, Product branding/OOH/wall painting /airports/metro etc.
- Product category display management across Brand-Shops, Distributors, MBO’s, Modern trade/LFR stores as per the planogram.
- Appointment, development & inauguration of branded retail stores in coordination with regional sales team.
- Planning & execution of ROI centric retail activation & lead generation activities like ISP/Shop boy training programs, architect’s & electrician’s engagement under loyalty & incentive programs.
- Conceptualization, execution & monitoring of ATL/BTL activities like new product launch/dealers Meet /exhibitions /Product demonstration/ Sports marketing projects (IPL 20:20).
- Routine Market Visit/Meetings along with the regional sales/service to understand the marketing requirement for sales support & brand presence.
- Development & deployment of brand & product POSM merchandising elements at key stores: Handling team of In-shop Promotors/ setting up of merchandisers PJP Assuring placement of product category on display as per the display matrix across key stores (all format) Reports data collection like in-mkt brand visibility share, product display share, channel attrition.
- Overseeing internal team & vendor management – Appointment, Negotiation, Task briefing, Tracking & Accounting.
- Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
- Deploying channel marketing strategies in collaboration with the marketing team, Product category managers, and other departments.
National Channel Marketing Manager
JK Tyre
01.2016 - 09.2025
- Making & execution of annual marketing calendar as per the allocated budget & brand guidelines.
- Ensure brand visibility across the retailer network & In-market visibility through In-store/Out-store signage branding/OOH/Wall painting on Dhaba/NH//Motor markets/Transport Nagar.
- Planning & execution of ROI centric retail activation & lead generation activities like CIP, driver training program, taxi fleet meets, fitters & mechanics engagement under loyalty & incentive programs.
- Product display management across Brand-Shops/PTP/OEM’s/Distributors/MBO’s/IOCL-HPCL as per channel club policy.
- Conceptualization, execution & monitoring of BTL activation like new product launch, dealer’s meet, exhibitions, product demonstration, sponsorships events with transport unions-highway authority. Major events handled Auto-expo, Motorsport events (FMSCI formula racing), Automobile iconic awards ICOTY/IMOTY, service camp with OEM partners.
- Plan, development & inauguration of exclusive brand stores in coordination with regional sales team.
- Plan & effective execution of national marketing campaign (Brand/Product/Consumer offer) in Market in liaising with Brand & product team.
- Routine market visits along with the regional sales/service/fleet leaders to understand the marketing requirement for sales support & brand presence.
- Close monitoring of key channel performance/product category sales trend /counter share to roll out GTM.
- Stores & Product POS/POP Merchandising elements development & deployment: Handling of merchandising team. Planning and deployment of Product, Marketing Campaigns/Schemes POP materials in stores. Ensure the placement of products in display as per the display matrix across brand shops. Setting of merchandisers PJP Making intellectual reports like Brand visibility share, Product display share etc.
- Vendor management – Agency hiring/briefing for Events/Exhibitions/PR/Branding/OOH/BTL/Radio
- Media buying & negotiation with external agencies/vendors.
- Tracking of the competition activities, sell out schemes, pricing, NPD etc. to make the Compiled report to share with regional & HO team.
Zonal Trade Marketing Manager (North India)
Voltas
05.2013 - 01.2016
- Making & Execution of annual marketing calendar as per the allocated budget & brand guidelines.
- Ensure brand visibility across Brand-shops/MT/MBO/Disti. Outlets through In-store/Out-store branding, merchandising, and Product stands/kiosk deployment.
- Plan & execute BTL/ATL activities e.g. Dealers/Distributors meets, Product launch, RWA Activity, Club, Mall, Road Shows, Contests, sponsorships, Exhibitions, Artist/Celebrity Management, and Paper add, Radio add. etc.
- Retail activation activations to increase footfall at Brand-shops e.g. banner campaign, paper inserts, product demonstration, canopy activity, Showroom Decoration etc.
- Design & launch of sellout schemes among retail networks.
- Plan, development & launch of new brand shop & key channel expansion.
- Close monitoring of key channel performance/sales trend/dealer claims.
- Product Display management across Brand-Shops/MBO/Modern Trade.
- Execute national marketing campaign across the retail network.
- Vendor management, coordination with creative/BTL agency, outdoor agencies etc.
- Tracking of the competition activities, sell out schemes, pricing, other ideas if any and future plans. Compile and share with the BO & HO.
- Team Handling (In-shop Demonstrator) ISD/Team Leader/Marketing coordinator Recruitment. Training & Development of ISD Instrumental in Target Setting & Performance appraisal.
- Market visits along with the sales team to understand the marketing requirement.
- A TATA Enterprise
Deputy Manager- Channel Marketing (India)
Videocon
02.2012 - 05.2013
- Handled marketing operation for brand Sansui & Kelvinator to attain market visibility, product presence & awareness to build brand recall & retain equity among channel partners.
- Key-Project Handled: - Lead Sponsorship IPL 20:20, Handled dealer-meets operation across country engaging teams Mumbai Indians & Pune Warriors.
- Videocon DDB flat TV, Product & Technology launch across network channel partners.
- Product Display management at key events like Filmfare award & Great India women award.
Retail Marketing Manager, Delhi
LG
10.2007 - 02.2012
- Handled marketing operations for the brand & product range with an overall objective to get company desired growth in product categories & to retain the leadership positioning in terms of Brand presence/Volume Growth/ Counter Display Share.
- Key-Project Handled: Product Launch Cinema 3D LCD TV across Retail network/Modern Trade outlets/In market Events & exhibitions.
- ICC cricket world cup 2011- On ground brand visibility campaign “Lead XI”
- Product USP Activation – “IPS” in LCD TV & Introduction of Hot & Cold Split AC.
- Expansion of LG Brand Stores at key locations.
Summer Training
Dabur
06.2007 - 06.2007
- Measure effectiveness of Company Marketing activities.
Education
MBA - Marketing & HR
Indian Institute of Planning & Management
01.2008
BCA - undefined
Institute of Management Education
01.2005
Skills
Friendly, positive attitude
Teamwork and collaboration
Problem-solving
Customer service
Critical thinking
Interests
Travelling, Swimming, Cycling, Horse Riding
Timeline
National Channel Marketing Manager
JK Tyre
01.2016 - 09.2025
Zonal Trade Marketing Manager (North India)
Voltas
05.2013 - 01.2016
Deputy Manager- Channel Marketing (India)
Videocon
02.2012 - 05.2013
Retail Marketing Manager, Delhi
LG
10.2007 - 02.2012
Summer Training
Dabur
06.2007 - 06.2007
BCA - undefined
Institute of Management Education
Channel Activation Lead
Kent
- Current
MBA - Marketing & HR
Indian Institute of Planning & Management