Vishal Mehta

Seasoned analytics leader with 14+ years of diverse experience in driving strategic business impact through advanced analytics, AI/ML solutions, and marketing science. Proven expertise in building high-performing teams, developing differentiated capabilities, and delivering large-scale programs for global Fortune 500 clients. Specialized in Marketing Effectiveness (MMM, MTA, Unified Models), Revenue Growth Management, and AI-driven transformation—including Generative and Agentic AI accelerators. Adept at managing senior stakeholders, leading cross-functional engagements, and scaling analytics operations across geographies. Passionate about blending business acumen with technical depth to solve complex challenges and unlock growth opportunities

• Spearheaded the development of AI-driven marketing analytics accelerators (simulators, optimizers, forecasting tools), reducing insight generation time by 30% and enabling faster business decision-making.
• Established and scaled a global Forecasting Center of Excellence, delivering advanced demand, category, and marketing mix forecasts—enhancing forecast accuracy by 20%+ for Fortune 500 CPG clients.
• Won and expanded multi-million-dollar client engagements by leading high-impact pitches and introducing differentiated analytical solutions, contributing directly to top-line business growth.
• Delivered enterprise-level MMM, MTA, and Unified Models, driving 10–15% improvement in marketing ROI and aligning brand, channel, and media strategies across global portfolios.
• Pioneered the integration of Generative AI and Agentic AI within marketing and RGM analytics ecosystems, transforming delivery models and improving solution scalability and automation.
• Designed and deployed interactive, web-based modeling workbenches and BI dashboards, enabling self-serve capabilities for simulators, optimizers, and diagnostics—boosting client engagement and efficiency.
• Led end-to-end transformation of legacy analytics programs, optimizing delivery frameworks and reducing costs by up to 25% through process automation and solution standardization.
• Recognized as a strategic thought leader and innovation champion, enabling new capability development in areas such as eCommerce analytics, Pricing & Promo Strategy, and Gen AI applications.