Vishal Pandhare

• Develop and execute comprehensive marketing strategies to achieve company objectives, including brand positioning, customer acquisition, and retention.

• Lead and monitor a team of marketing professionals, providing guidance and support to ensure the successful implementation of marketing initiatives.

• Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
• Conducted thorough market research to identify new opportunities and expand brand reach.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
• Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
• Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
• Devised creative promotional campaigns aligning with overall marketing objectives boosting sales during peak seasons.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Developed targeted advertising campaigns, driving website traffic and generating leads.
• Created comprehensive reports on social media performance, presenting data-driven insights to stakeholders.
• Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
• Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
• Streamlined website performance by identifying and resolving technical SEO issues.
• Managed a team of content creators to ensure timely production of high-quality, optimized materials.
• Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
• Improved user experience through comprehensive site audits and meticulous attention to detail.

• Coordinated closely with sales teams to ensure seamless handoff between marketing-generated leads and account management.
• Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
• Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
• Streamlined bidding strategies for paid search and social campaigns, maximizing return on ad spend.
• Collaborated with creative teams to produce high-quality content tailored to target demographics.
• Evaluated emerging technologies and industry trends regularly, staying up-to-date with changes in digital landscape.
• Increased campaign effectiveness by implementing data-driven performance marketing strategies.
• Managed to lower CAC by 120% with improving the lead quality.
• Implementing Organic growth strategy to control cost and increase aquisition.

• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
• Managed client communication, marketing and advertising campaigns, staff management, and budgeting and allocation
• Proficient in MS Office, brand development, programmatic advertising, SMM, SEM, influencer marketing, and affiliate marketing.

• Heading customer acquisition, engagement and retention strategy across digital and mobile channels
• Improved organic contribution, brand organic searches, and social engagement
• Managed a high-performing team of 4 marketing experts
• Proficient in creative building, P&L management, budgeting, and ideation.

• Performance-driven campaigns on DCM, DBM, Google AdWords, and social media
• Media planning, buying, and optimization
• Constant communication and reporting to clients
• Team handling for campaign trafficking.

• Responsible for ad trafficking and ad optimizations as per client requirement
• Constant communication and reporting to clients
• Led campaigns and handled Outbrain & MediaMath Campaign
• Part of RTB team and its operations
• Also managed content media plan execution and operations
• Generated new ideas for RTB and PMP platform to drive more revenue.

• Responsible for ad trafficking and ad optimizations as per client requirement
• Constant communication and reporting to US clients
• Looked after billing for US clients
• Managed CPM, CPC, and CPA campaigns
• Built reports and shared them with respective stakeholders.

• Handled queries related to connections and new connection for UK clients
• Mentored a team of 8 employees
• Won the 'Employee of the Quarter' Award.