Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
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VISHAL RAGHAV

Manager - Brand Marketing
Delhi,India

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

9
9
years of professional experience
7
7
years of post-secondary education

Work History

Manager-Brand Marketing

ALPINE OF ASIA PACIFIC INDIA PVT. LTD
Noida , India
2018.01 - Current

Organization Scan: Alpine of Asia Pacific India Private Limited is a subsidiary of Alps Alpine Co. Ltd. which established in 1948 and currently have presence in over 80 Countries. It is among the Top in Car Infotainment company globally both in Aftermarket and OEM as well.

Products : In Car Infotainment, Connected Car, AVN, DA, Speakers, Sensors and other In Car Entertainment and Safety Products

  • Strategize, develop and execute marketing interventions (campaigns, alliances and programs for a corporate brand)
  • Develop long term strategic roadmap in sync with brand vision and on-ground progress
  • Partner with creative agencies, research and media partners to create integrated marketing plan
  • Responsible for the local market segment, competition, global trends and consumer analysis that help you determine your marketing strategy
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Administered digital marketing calendar and coordinate new social media content to coincide with new product and service releases.
  • Propose, analyze & summarize Market research to drive insights
  • Evaluated employees' strengths and assigned tasks based upon experience and training.
  • Plan sales promotion activities and market activation to achieve business objective in line with the overall brand development strategy
  • Help Sales Team to Select and appoint regional distributor/dealers as per standards. Develop a shared destiny mindset.

Assistant Marketing Manager

TAEHWA ENTERPRISES INDIA PVT. LTD
Noida , India
2016.04 - 2018.04

Organization Scan: Taehwa Enterprises India Private Limited was established in January 1985 in Korea. Taehwa Enterprises have 20 plants in 8 countries including HQ in Korea; Its main business into IoT for Automotive and Consumer Electronics.


  • Led several strategic investigation projects in collaboration with Design, Engineering, planning teams and gaining feedback from consumers through research
  • Delivered key product strategies, managing creative approach and project development delivering successful product portfolio within key segments and opportunity areas across all Asia-Pacific markets
  • Assist the product development process from the concept phase to the post- launch analysis phase.
  • Research Competitor Products identify areas of strength and analyze product weakness.
  • Formulate & implement strategies to create revenue streams.
  • Create Product & Production Presentation, Graphs and charts to demonstrate product to customers.
  • Preparing business plan for the next year by analyzing results of previous years
  • Acquiring information of competitor’s data, customers’ financial strength.
  • Preparing SWOT analysis, 4P analysis etc.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.

Sales Engineer

Bellsonica Auto Component India Private Limited
Gurgaon , India
2013.05 - 2016.03

Organization Scan: Bellsonica Auto Component India Private Limited (Abbreviated as BACI) is a Joint venture company with Maruti Suzuki India Ltd.(70% share of Bellsonica and 30% share of MSIL). Its main business into Automotive Sheet Metal Parts.


  • (Abbreviated as BACI) is a Joint venture company with Maruti Suzuki India Ltd.(70% share of Bellsonica and 30% share of MSIL).
  • Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
  • Managed technical integration, systems engineering program management, customer support and program management.
  • Analyzed market trends, competitor performance and product strengths.
  • Identified sales opportunities by assessing environment and devising and implementing winning strategy.
  • Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
  • Attended trade shows and seminars to promote products and network with industry contacts.
  • Gained customer acceptance by demonstrating cost reductions and operations improvements.
  • Supported market research, metrics and requirements development and risk management.

Education

MBA - Marketing

Institute of Management & Technology
Ghaziabad
2018.04 - 2020.04

B. Tech - Mechanical

Lovely Professional University
Jalandhar
2009.04 - 2013.04

Intermediate CBSE - Maths

Zakir Husain Model Sen. Sec. School, CBSE/ Zakir Husain Model Sen. Sec. School
Aligarh
2008.05 - 2009.05

High School - Science

Zakir Hussain Model Sen. Sec. School
Aligarh
2007.05 - 2007.05

Skills

Budgeting & Costing , Competitor Analysis , Stakeholder Management , Customer Segmentation , Price Benchmarking

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Accomplishments

    For Alpine :

    Rebranded Alpine as premium in car infotainment brand in India and boosted sales by 268% in 4 years

    Make Strategy to onboard the 20 Most Skilled and premium Dealers in India and sell High spec Car audio system from Exclusive these Dealers and named them as AlpineX.

    Launch Alpine Flagship (F#1 Status) 3rd Gen for First time in India with Great success.

    For Taehwa :

    Lead the company ambitious plan to launch BLDC fans in Indian Market from scratch.

    Played key role in Increasing Company sales by 56 percent in automotive sector.

    For Bellsonica :

    Played key role in company initiatives for developing new Strategies and product for future projects


Hobbies

Travelling, Reading and Playing Outdoor Sports

Timeline

MBA - Marketing

Institute of Management & Technology
2018.04 - 2020.04

Manager-Brand Marketing

ALPINE OF ASIA PACIFIC INDIA PVT. LTD
2018.01 - Current

Assistant Marketing Manager

TAEHWA ENTERPRISES INDIA PVT. LTD
2016.04 - 2018.04

Sales Engineer

Bellsonica Auto Component India Private Limited
2013.05 - 2016.03

B. Tech - Mechanical

Lovely Professional University
2009.04 - 2013.04

Intermediate CBSE - Maths

Zakir Husain Model Sen. Sec. School, CBSE/ Zakir Husain Model Sen. Sec. School
2008.05 - 2009.05

High School - Science

Zakir Hussain Model Sen. Sec. School
2007.05 - 2007.05
VISHAL RAGHAVManager - Brand Marketing