Strategic and growth-oriented Business Development Leader with over 12 years of expertise in driving enterprise sales, market expansion, and technology integration within automotive, AI, and digital transformation sectors.
Overview
12
12
years of professional experience
Work History
Business Development Manager
SoundHound AI
Noida
04.2024 - Current
Established and expanded SoundHound's India presence, driving business growth in Automotive, Robotics, IoT, and Telecom sectors with emphasis on AI solutions.
Closed multimillion-dollar OEM contracts with Hyundai, CEER, and Volvo Eicher for AI-driven voice assistants and infotainment systems.
Managed comprehensive RFQ cycles, developed tailored proposals, and executed successful PoCs with major OEMs including Tata Motors and Mahindra.
Executed strategic sales plans for AI solutions targeting New EVs from OEMs and intelligent mobility markets.
Cultivated relationships with C-suite executives, influencing adoption of AI voice technology in automotive industry.
Conducted market analyses to provide insights for differentiated product offerings and new opportunities at HQ.
Identified product gaps based on ecosystem demands, contributing directly to product evolution efforts.
Collaborated with Technology Product Management on partner ecosystem strategy and defined key product KPIs.
I represented the brand at global automotive and tech conferences, elevating visibility and securing high-value leads.
Negotiated complex contracts and business terms with strategic partners, driving mutually beneficial agreements.
Brand Manager – OEM Sales
ALPS ALPINE
Gurugram
06.2018 - 03.2024
Led strategic OEM engagement for In-Vehicle Infotainment and connected car technologies with top-tier clients.
Achieved 40% business growth through relationship-led sales strategies and competitive positioning.
Orchestrated RFQ cycles, developed technical-commercial proposals, and negotiated multi-year contracts.
Drove customer engagement from new product feasibility to development, ensuring alignment.
Identified product opportunities by evaluating market trends, competitive products, and client demand.
Conducted quantitative and qualitative market research to devise strategies for growth in automotive electronics.
Collaborated with cross-functional leadership to develop advanced digital cockpit solutions supporting SDV transformation.
Facilitated hardware-software integration by liaising between engineering, product, technology, and operations teams.
Assistant Manager – Sales & Marketing
Taehwa India
Noida
07.2016 - 05.2018
Directed OEM sales and marketing for automotive ECUs, HVAC systems, and interior trim solutions across Tier-1 and OEM clients.
Cultivated key account relationships while identifying opportunities in connected mobility and ADAS sectors.
Responded to RFQs with tailored proposals and delivered presentations aligned with OEM product roadmaps.
Facilitated technical coordination for new projects by collaborating with customer engineering and internal development teams.
Negotiated pricing, delivery schedules, and technical changes with customers, ensuring timely program execution.
Client Relationship Specialist
Bellsonica Auto Components (JV of Maruti Suzuki)
Gurugram
05.2013 - 06.2016
Acted as the point of contact for Maruti Suzuki on quality, cost, and delivery improvement initiatives.
Enhanced supplier relationships and optimized manufacturing processes through collaborative planning.
Coordinated with cross-functional teams for supplier audits and compliance activities, improving delivery timelines and production reliability.
Monitored KPIs and quality metrics for continuous performance improvement and cost efficiency.
Contributed to localization efforts by identifying and developing domestic suppliers for critical components.
Supported vendor development and cost-reduction strategies aligned with Maruti Suzuki’s production schedules.
Led supplier evaluation and QCD performance tracking to improve compliance and delivery standards.
Collaborated with production, procurement, and quality teams to support new product development and ramp-up planning.
Education
PGDM Executive - Marketing
Institute of Management Technology
Ghaziabad
01.2020
B.Tech - Mechanical Engineering
Lovely Professional University
Punjab
01.2013
Skills
Strategic OEM sales and partnership development
Software-defined vehicles (SDV) and automotive infotainment systems
AI-powered and hybrid voice assistant platforms
Complex RFQ lifecycle and contract negotiation
Global market expansion (India, Gulf, and EMEA regions)
Go-to-market (GTM) strategy and sales forecasting
CXO-level engagement and executive stakeholder management
Digital transformation in automotive and conversational AI