Results-driven business development leader with experience in managing high-performing teams, driving revenue growth, and managing client/agency relationships. Proven expertise in strategic customer acquisition, revenue generation, and brand solutions. Experienced in creating go to market strategies and scaling up revenue across India & for export markets.
· Successfully launched and expanded MGID's footprint across North, East, and South India, increasing regional market share by 25%
· Spearheaded performance and brand business initiatives, driving a 30% increase in client engagement and affiliate partnerships
· Conducted over 25 training sessions on the MGID biddable platform, enhancing client and agency understanding and usage by 40%
Organized and executed roadshows with top and mid-tier agencies, resulting in a 20% increase in managed service efficiency and client satisfaction
• Directing end-to-end brand solutions for the platform www.themoneymile.com
• Managing a team of digital marketers to support content solution for clients
• Acquired critical clients to include Max Life, Paytm, Moti Lal, Aditya Birla Health etc.
· Delivered marketing solutions to clients including SAP and Volvo, achieving a revenue target of INR 4.8 Cr.
· Fostered strong relationships with agency partners such as OMD, DAN, Group M, and TLG, enhancing collaboration and business growth
· Worked closely with product, design, and marketing teams to align brand solutions with client needs, improving client satisfaction by 25%.
• Achieved a target of INR 12 Cr and provided brand solutions for all Times Internet platforms
• Gained insights w.r.t clients’ core objectives and challenges to engineer content solutions
• Gathered sponsorships worth INR 5 Cr by formulating key strategies to promote
customized events like Times Of India Sports Awards, ET 5G Event etc.
• Achieved Annual revenue target of INR 11 Cr across ~50 key accounts
• Recognized for exceeding targets for every quarter | ’15 – ‘16
• Generated historically highest revenue of INR 70 lacs from East India | ‘16-17
• Led India’s first online Outward Remittance Platform to achieve INR 4 Cr of top line
• Contributed to >70% of the turnover from North India and significantly boosted bottom line
profits
• Organized and conducted ~10 BTL events and promotional activities to drive sales
• Led the Foreign Exchange business of INR ~18 Cr with a team of 6 across sales & operations
• Honored with inclusion in Thomas Cook talent pool and selected as the only internal
candidate for the Middle Management Leadership Program (TCMLP) | Aug ‘10
Team Building and Leadership
Strategic Planning and Execution
Business Development
Market Entry and Expansion
Revenue Generation
Key Account Management
Partnership Building
Collaboration with Global and
Regional Teams
Budget Development and P&L
Management
Resource Allocation and cost control
Problem-Solving Skills
Crisis Management
Client Servicing
Familiarity with Advertising Platforms
(Social, Programmatic, Affiliate)
Data Analytics Tools
SaaS-based Solutions
Implementation and Optimization
Cloud-Based CRM Integration
Automation Software Proficiency
· Established and nurtured dedicated teams for the Outbrain Tyroo partnership from inception
· Achieved a remarkable 3X revenue growth for the Outbrain partnership
· Successfully executed market entry and business expansion strategies for Tyroo
· Maintained and cultivated enriching client and agency relationships over the years
· Developed and implemented a robust New & Existing Business growth model for organizations over the years
· Directed both direct and cross-functional teams to surpass milestones and foster sustained development fostering a culture of success
Google Ads Measurement Certification - Google
Google Ads Shopping Certification - Google
“Certification: Native Advertising Strategy Expert” - Outbrain Academy