Dynamic, creative & customer-focused professional with over 10 years of Sales, Distribution, Channel Management experience within the Key Account & HoReCa/ FMCG & Food industry; highly skilled in forging prolific partnerships to increase brand visibility, awareness, and revenue generation through innovative business models.
Extensive experience leading the end-to-end Sales & Business development function including distribution, channel development, key account management, supply chain management, product portfolio management, budgeting & forecasting, P&L management.
Possess strong business & commercial acumen, adept at strategic sales planning, driving compelling go-to-market strategies thereby building a positive brand image for the products, proven expertise in exploring & capitalizing on potential business avenues for achieving increased business growth.
Proven excellence in assessing the market demand, monitoring competitor’s activities, clear understanding of market dynamics, developing contingency plans to tackle prevailing market dynamics, skilful in leveraging market analysis and price tracking to arrive at best price scenario.
A skilled negotiator capable of managing large corporate sales accounts; recognized for developing and negotiating lucrative partnerships with distributors/ channel partners enabling exponential product sales & market growth.
Possess collaborative leadership style, skilled at providing strategic direction through effective communication of sales goals, effective mentoring & coaching of the team with apex level focus on quality, customer satisfaction & development of business.
• Leading the Business Development across Rajasthan-Haryana region across HoReCa & key accounts n Cinema, Hotels & Restaurant segments.
• Owning the P&L for the region, driving market expansion and revenue growth for the Brand.
• Sales & Business development, distribution/channel development, customer acquisition, price management in line with profit margins.
• Developing and executing both long term and short terms operational goals for the brand, product, and company.
• Effectively identifying customer's need while analyzing sales volume, creating budget and ensuring effective marketing campaign is executed as targeted.
• Monitoring the business performance against goals to ensure progress is adherence to annual budgets.
• Streamlining Sales & Operations, engaging with sales team across regions.
• Appointing Distributors for the company and coordinating with all the Stake holders of the Company.
• Working towards Achieving Target through Enhanced visibility and Availability at the Stores
• Team & performance management, training & coaching of Sales personnel.
• Managed Food Service Business for Chandigarh Tri-city with 2500 outlets while handling a team of 2 off-role people.
• Coordinated with the sales team & aligning them to achieve the target results.
• Aligned & coordinated among sales, finance & logistics function to ensure smoother process.
Conducted research with the help of SPSSSoftware W.R.T studying the perception of people about stock market and risk management.
Sales and Marketing Management