Ankur Sharma
Gurgaon
Summary
Dynamic Media & Communication professional with 8+ years of expertise in Digital Marketing, Media Strategy, and Performance Campaign Management. Proven success in identifying high-impact media touchpoints, optimizing campaign performance, and scaling business through strategic partnerships and new client acquisitions.
Overview
11
11
years of professional experience
2026
2026
years of post-secondary education
Work History
Manager - Media
MRM India
Gurugram
01.2018 - Current
- Company Overview: Part of McCann Worldgroup
- Led end-to-end media strategy and planning for major clients including BITS WILP, JCB India, and Education USA.
- Increased BITS WILP admissions by 300%+ through strategic lead generation and optimizations.
- Scaled annual spends from -50L to -1Cr+, delivering a 17% YoY increase in admissions.
- 2Xed leads for JCB India while maintaining constant CPL.
- Contributed to new business wins with brands like Dr. Lal Path Labs, Swisse, Tata Capital, BITS Law School.
- Developed high-impact pitch strategies for brands such as Daikin and Badruka School of Management.
- Achieved 30%+ campaign efficiency improvement via cost and targeting optimization.
- Part of McCann Worldgroup
Digital Marketing Executive
Fork Media
Gurugram
07.2017 - 03.2020
- Managed native and programmatic performance campaigns across Fork & Spid Media platforms.
- Handled campaign setup, trafficking, optimization, and performance reporting.
- Strengthened publisher relations, driving 25% YoY revenue growth.
Associate - Media & Merchandising
Snapdeal
Gurugram
06.2014 - 04.2016
- Executed cross-channel campaigns involving blogs, PR, and email newsletters.
- Enhanced content strategy to improve CTR by 40%.
- Led competitive benchmarking and vendor-funded campaign analysis.
Education
MBA - Marketing
Sikkim Manipal University
Computer Science
Manglayatan University
AligarhSkills
- Media Strategy & Planning
- Digital Media Investments
- Performance Marketing (CPM, CPC, CPA, CPV)
- Campaign Execution & Optimization
Strategic planning
Operations management
Performance management
Decision-making
Accomplishments
- Recognized as Best Performer at Snapdeal based on consistent KPI delivery.
- Appointed School & Sports Captain; represented at cluster-level athletics.
Personal Information
- Hobbies: Sports, Music, Travel, Adventure, Multitasking
- Date of Birth: 12/26/90
Timeline
Manager - Media
MRM India
01.2018 - Current
Digital Marketing Executive
Fork Media
07.2017 - 03.2020
Associate - Media & Merchandising
Snapdeal
06.2014 - 04.2016
MBA - Marketing
Sikkim Manipal University
Computer Science
Manglayatan University
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