VISHAL TIWARI
Worli, Mumbai
Summary
As a seasoned Content Associate with a robust background in the media and entertainment industry, I have a proven track record of success in music operations, promotions, and live events. Committed to job with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
Work History
Senior Content Associate - Music & Entertainment Operations
Glance
Mumbai
06.2022 - 04.2023
- My role as a Music Operations Associate has not only allowed me to contribute to the operational efficiency of the music department but has also provided me with valuable insights into the dynamic and evolving landscape of the music industry
- I am committed to ensuring a world-class music experience for our users and contributing to the growth and success.
- Created new ideas, products and story boards for new marketing campaigns.
- Collaborated with big music labels like sony music india, zee music, warner music and other indie music labels and artists to aligned them for live music show. Taking care of all programming and technical things before the show and during the show. Looked out for user views during the shows, at least show reaches the viewing numbers more than 1lakh viewership. Connecting with music label POC’s for music promotions and getting a artist for live music shows. Sending plans for new upcoming music releases as per the music content calendars.
- Identified the best music to promote on glance lockscreen for best views and impressions. Reached out to the music labels to lineup the artists for live sessions and also digital marketing promotions done. Curated the lives during music live shows, that any inappropriate thing don't go live during the shows. Did tech check & show flow meetings with artists for live show. Giving them full briefing about the show. Prepared & maintained the all music live shows data and shared with music labels time to time
- Maintained all music campaigns data and shared with music partners according to their requirements. Worked with editors and designers for music live shows and campaigns creatives and they go live for promotions and announcement on time to social media platform and on glance lockscreen to make the good attraction with audience for live shows. Worked with programing team to execute the music live shows on time and all music show go very well. Did song ingestion in roposo app so the licensed music we have will reach to the audience and they will use those songs in their lives and their short videos.
- Worked closely with stakeholders on the planning and implementation of content marketing campaigns across multiple platforms.
- Prepared staff work schedules and assigned team members to specific duties.
Content Specialist
UFO Moviez India Limited
Mumbai
04.2021 - 06.2022
- Zinglin content curation role: Spearheaded the discovery and curation of compelling short-form videos from diverse genres and content creators
- Applied a keen understanding of trending topics, user preferences, and platform dynamics to curate a well-balanced and appealing video library.
- Assessed data gleaned from social media activities and campaigns and made suggestions to improve effectiveness.
- Maintained library of digital assets such as images, videos, audio files.
- Managed social media accounts to promote content and engage with followers.
- Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
- Collaborated with designers, developers and other stakeholders on projects.
- Analyzed OTT data gathered from operations activities in order to identify trends or potential improvements which could be implemented.
- Conducting regular meetings with team members to discuss progress made towards achieving goals set out by management.
- Leading and managing a team of Broadcast and OTT Operators to ensure successful daily operations.
- Operated console controls to regulate video transmission contrast, brightness and fidelity.
- Maintaining up-to-date records of all equipment used by the broadcast operators and ensuring that they are properly maintained in accordance with safety guidelines.
- Viewed broadcast streams live to identify and correct problems with audio or video.
- Ensuring that all incoming media files are correctly processed, transcoded, uploaded, or delivered according to specifications.
- Curated long form videos for their special OTT project zingshorts and they get shorted to go live on platform. Scheduled & uploaded the all comedy shows episodes in app according to the release calendar. Which were originals and acquired videos for the OTT project.
Content Moderation and Operational Specialist
ByteDance
Mumbai
01.2019 - 01.2021
- (Content Moderator for Tiktok-Helo): Diligently reviewed user-generated short video content to ensure compliance with the platform's content policies and community guidelines
- Applied a nuanced understanding of cultural context and sensitivity to identify and address potential policy violations.
- Checking out the grammar mistakes, vulgar and abusive words and spelling mistakes in Hindi language. Checking out the grammar mistakes, vulgar and abusive words and spelling mistakes in Marathi language. Checking out the grammar mistakes, vulgar and abusive words and spelling mistakes in English language. Reviewing the articles and videos checking whether they can be push or not to be pushed according to the standards in hindi & marathi. Reviewing the users profile picture as per the there profile description and letting them go for normal picture and if something personal data included then taking down those profile pictures as per the standard, Checking the users comments in comment section and deleting the all vulgar and sensitive comments in comment box.
- ( Helo Sports Operation) -
- Developed and implemented content strategies to increase engagement, reach and brand awareness.
- Guided the team in creating high-quality copywriting for digital marketing initiatives.
- Developed comprehensive reports on performance metrics for senior leadership review.
- Defined guidelines for community management activities including responding to creators queries.
- On-boarded creators for Helo app sports category and giving them knowledge about the app. Maintained the creators, informing them time to time regarding the app campaigns and telling them to participate in campaigns. Did campaign running task in helo app to keep users interested in app and for that posted campaigns related articles and videos to make them trending and famous. Did creators accounts verification and creators get more interacted to the helo app. Onboarded cricket & fitness celebrities and make them stay active for posting and give them verification so they get verified account on helo app. Worked on cricket & fitness campaigns, give information regarding the campaign to users and make them active participation in campaigns. Created all trending & original campaigns related hashtags and did ideation for campaigns and make them worked. Covered Live sessions of cricket stars, fitness stars and participated in their live sessions.
Content Moderator
Accenture (Wish.com)
Mumbai
05.2017 - 12.2018
- Conducted thorough reviews of user-generated content, ensuring compliance with platform guidelines and policies
- Applied a keen eye to detect and address any content that violated community standards, product listings, or promotional materials.
- Performed moderation tasks such as deleting, editing, and suspending accounts.
- Conducted regular audits of existing system tools used by moderators in order to identify any potential areas for improvement.
- Conducted thorough reviews of user-generated content, ensuring compliance with platform guidelines and policies. Applied a keen eye to detect and address any content that violated community standards, product listings, or promotional materials.
- Ensured accuracy and completeness of product data, including images, descriptions, and specifications. Collaborated with sellers and vendors to rectify discrepancies and enhance the overall quality of product listings.
- Conducted regular audits of moderated content and product listings to maintain a high standard of accuracy and relevance. Contributed to the development and refinement of moderation guidelines to adapt to evolving user behavior and eCommerce trends.
- Conducted training sessions for new content moderation team members, emphasizing eCommerce-specific policies and practices. Assisted in the onboarding process, ensuring new team members were equipped to handle the unique challenges of eCommerce content moderation. My role as an eCommerce Content Moderator involved a delicate balance between ensuring a secure shopping experience for users and supporting sellers in presenting their products effectively.
Education
Bachelor of Commerce (B.com) -
Viva College
01.2016
Higher Secondary Certificate (HSC) -
Viva College
01.2013
Secondary School Certificate (SSC) -
T.V.M High School
01.2011
Skills
- Strong analytical and problem-solving abilities
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a team environment
- Detail-oriented with a commitment to delivering high-quality work
- Proactive approach to learning and adapting to new technologies
- MS-CIT & Advance Excel
- Diploma in Computer Applications
- TCS CMS Tool for moderation
- CAT CMS Tool for operations
- Adobe and Pixlr Video editing
- Adobe photoshop & editing
- Power Bi for video curation for shorts form videos and long form videos & montage presentation
- Experience in working with various CMS tools for content execution
- Digital Marketing certificate for understanding and learning of different types of digital marketing
- Content writing in different genres
- Youtube channel operations handled for sports, comedy & entertainment
- OTT operations - Scheduling, uploading, execution of seasons & episodes
- Music operations & ingestion, live music show operation & curation
- Community Management
- Content Strategy
- Media Relations
- Content Marketing
- Project Management
- Social Media Oversight
- Project Coordination
- Concept Development
- Content Curation
- Audience Analysis
- Information Security
- BARC Software Knowledge
- Good understanding of audience interaction & impression's
Languages
- English - Proficiency & Advance
- Hindi - Native
- Marathi - Proficient
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Timeline
Senior Content Associate - Music & Entertainment Operations
Glance
06.2022 - 04.2023
Content Specialist
UFO Moviez India Limited
04.2021 - 06.2022
Content Moderation and Operational Specialist
ByteDance
01.2019 - 01.2021
Content Moderator
Accenture (Wish.com)
05.2017 - 12.2018
Bachelor of Commerce (B.com) -
Viva College
Higher Secondary Certificate (HSC) -
Viva College
Secondary School Certificate (SSC) -
T.V.M High School
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