Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Vishal Kumar Singh

Vishal Kumar Singh

Assistant Manager- Demand Generation
Gurgaon

Summary

Accomplished at Shriram Fertilizers and Chemicals, adept in strategic planning and business development, I spearheaded initiatives that resulted in a 225% growth in hybrid seed business. With a knack for team motivation and analytical skills, I excel in driving sales strategies and fostering customer relationships, significantly enhancing market share and operational efficiency.

Overview

3
3
years of professional experience

Work History

Assistant Manager- Demand Generation

Shriram Fertilizers and Chemicals
08.2023 - Current

- Developed and executed Regional Offices wise market development plan for the year in consultation with the concerned Business Vertical heads.

- Devised and executed DG Activities Plan for Focus Product in Peak Season in collaboration with Concerned Business Vertical heads.

- Planned budgets effectively and monitored progress on a monthly basis.

- Monitored progress of execution of all other DG activities by RMDM’s and MGO’s team across PAN India.

- Identified and developed new business opportunities across all regional offices.

- Provided training for MGO’s on company focus products.

- Focused on planning and executing demand generation activities for new regional offices (Telangana, Andhra Pradesh, Karnataka) in coordination with the respective teams.

-Managed the introduction of the organization's new project Horticulture Consultants.

-Supervised day-to-day operations to meet performance, quality and service expectations.

Regional Market Development Manager

Shriram Fertilizers and Chemicals
04.2023 - 07.2023

- Analyzed key brand strategies and marketing objectives to develop execution strategies based on crop, product, and geography in alignment with business plans.

- Collaborated with the Sales Lead to create and execute territory-specific market development plans for the year.

- Devised strategies for achieving liquidation targets and held accountable for meeting the set targets in line with business plans.

- Planned and implemented effective marketing programs within the assigned territory.

- Drove and participated in essential activities such as Mega Farmer Meetings, Mega Crop Shows, Agrim Kisan Meetings, and Trade Meetings in core markets.

- Monitored the progress of Market Growth Officers and Territory Managers in executing various activities related to market growth.

- Established and maintained effective relationships with officials of Agricultural Universities, Research stations, and Agricultural Department.

- Developed and implemented strategic marketing plans for product launches, resulting in higher brand awareness and sales growth.

- Provided detailed customer feedback, market trends, product positioning, and key value drivers to the leadership team.

- Conducted timely performance reviews of the RO Jabalpur Team.

- Conducted monthly reviews with the HO DG Team, including resource recruitment, planning activities, feedback on the quality of MGO's activities, and budget reconciliation/utilization.

Territory Business Manager

Shriram Fertilizers and Chemicals
05.2021 - 03.2023

- Spearheaded planning, execution, and monitoring of sales and marketing strategies.

- Orchestrated sales, collection, and management of channel partners.

- Oversaw product supply management in the assigned territory.

- Garnered exposure to major crops including Cotton, Vegetable, Wheat, and Mustard.

- Conducted marketing activities and field demos, effectively documenting results for pipeline products to establish a robust commercial base among consumers.

- Drove the growth of the 12 MT hybrid Mustard seed business to an unparalleled 39 MT in the territory, achieving a remarkable 225% growth.

- Improved team performance by conducting regular coaching sessions and sharing best practices among members.

- Developed strong partnerships with channel partners to increase brand visibility and drive collaborative marketing efforts.

- Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.

Education

MBA - Agri Business Managment

Institute of Agri Business Managment (IABM)
Bikaner, RJ
04.2001 -

Bachelor of Science - Agriculture

Integral University
Lucknow, UP
04.2001 -

Skills

Team motivation

Additional Information


1. Vipin Kumar

Regional Business Manager

Shriram Fertilizers and Chemicals

Mob:6388164561


2. Rana Vikrant Singh

Regional Business Manager

Sumitomo Chemicals Ltd.

Mob: 9569199517


Timeline

Assistant Manager- Demand Generation

Shriram Fertilizers and Chemicals
08.2023 - Current

Regional Market Development Manager

Shriram Fertilizers and Chemicals
04.2023 - 07.2023

Territory Business Manager

Shriram Fertilizers and Chemicals
05.2021 - 03.2023

MBA - Agri Business Managment

Institute of Agri Business Managment (IABM)
04.2001 -

Bachelor of Science - Agriculture

Integral University
04.2001 -
Vishal Kumar SinghAssistant Manager- Demand Generation