

Accomplished at Shriram Fertilizers and Chemicals, adept in strategic planning and business development, I spearheaded initiatives that resulted in a 225% growth in hybrid seed business. With a knack for team motivation and analytical skills, I excel in driving sales strategies and fostering customer relationships, significantly enhancing market share and operational efficiency.
- Developed and executed Regional Offices wise market development plan for the year in consultation with the concerned Business Vertical heads.
- Devised and executed DG Activities Plan for Focus Product in Peak Season in collaboration with Concerned Business Vertical heads.
- Planned budgets effectively and monitored progress on a monthly basis.
- Monitored progress of execution of all other DG activities by RMDM’s and MGO’s team across PAN India.
- Identified and developed new business opportunities across all regional offices.
- Provided training for MGO’s on company focus products.
- Focused on planning and executing demand generation activities for new regional offices (Telangana, Andhra Pradesh, Karnataka) in coordination with the respective teams.
-Managed the introduction of the organization's new project Horticulture Consultants.
-Supervised day-to-day operations to meet performance, quality and service expectations.
- Analyzed key brand strategies and marketing objectives to develop execution strategies based on crop, product, and geography in alignment with business plans.
- Collaborated with the Sales Lead to create and execute territory-specific market development plans for the year.
- Devised strategies for achieving liquidation targets and held accountable for meeting the set targets in line with business plans.
- Planned and implemented effective marketing programs within the assigned territory.
- Drove and participated in essential activities such as Mega Farmer Meetings, Mega Crop Shows, Agrim Kisan Meetings, and Trade Meetings in core markets.
- Monitored the progress of Market Growth Officers and Territory Managers in executing various activities related to market growth.
- Established and maintained effective relationships with officials of Agricultural Universities, Research stations, and Agricultural Department.
- Developed and implemented strategic marketing plans for product launches, resulting in higher brand awareness and sales growth.
- Provided detailed customer feedback, market trends, product positioning, and key value drivers to the leadership team.
- Conducted timely performance reviews of the RO Jabalpur Team.
- Conducted monthly reviews with the HO DG Team, including resource recruitment, planning activities, feedback on the quality of MGO's activities, and budget reconciliation/utilization.
- Spearheaded planning, execution, and monitoring of sales and marketing strategies.
- Orchestrated sales, collection, and management of channel partners.
- Oversaw product supply management in the assigned territory.
- Garnered exposure to major crops including Cotton, Vegetable, Wheat, and Mustard.
- Conducted marketing activities and field demos, effectively documenting results for pipeline products to establish a robust commercial base among consumers.
- Drove the growth of the 12 MT hybrid Mustard seed business to an unparalleled 39 MT in the territory, achieving a remarkable 225% growth.
- Improved team performance by conducting regular coaching sessions and sharing best practices among members.
- Developed strong partnerships with channel partners to increase brand visibility and drive collaborative marketing efforts.
- Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.
Team motivation
Customer Relationship Management (CRM)
Staff Training and Development
Strategic Planning
Business Development
Sales Strategies
Problem-solving abilities
Decision-Making
Analytical Skills
1. Vipin Kumar
Regional Business Manager
Shriram Fertilizers and Chemicals
Mob:6388164561
2. Rana Vikrant Singh
Regional Business Manager
Sumitomo Chemicals Ltd.
Mob: 9569199517