Accomplished at Shriram Fertilizers and Chemicals, adept in strategic planning and business development, I spearheaded initiatives that resulted in a 225% growth in hybrid seed business. With a knack for team motivation and analytical skills, I excel in driving sales strategies and fostering customer relationships, significantly enhancing market share and operational efficiency.
- Developed and executed Regional Offices wise market development plan for the year in consultation with the concerned Business Vertical heads.
- Devised and executed DG Activities Plan for Focus Product in Peak Season in collaboration with Concerned Business Vertical heads.
- Planned budgets effectively and monitored progress on a monthly basis.
- Monitored progress of execution of all other DG activities by RMDM’s and MGO’s team across PAN India.
- Identified and developed new business opportunities across all regional offices.
- Provided training for MGO’s on company focus products.
- Focused on planning and executing demand generation activities for new regional offices (Telangana, Andhra Pradesh, Karnataka) in coordination with the respective teams.
-Managed the introduction of the organization's new project Horticulture Consultants.
-Supervised day-to-day operations to meet performance, quality and service expectations.
- Analyzed key brand strategies and marketing objectives to develop execution strategies based on crop, product, and geography in alignment with business plans.
- Collaborated with the Sales Lead to create and execute territory-specific market development plans for the year.
- Devised strategies for achieving liquidation targets and held accountable for meeting the set targets in line with business plans.
- Planned and implemented effective marketing programs within the assigned territory.
- Drove and participated in essential activities such as Mega Farmer Meetings, Mega Crop Shows, Agrim Kisan Meetings, and Trade Meetings in core markets.
- Monitored the progress of Market Growth Officers and Territory Managers in executing various activities related to market growth.
- Established and maintained effective relationships with officials of Agricultural Universities, Research stations, and Agricultural Department.
- Developed and implemented strategic marketing plans for product launches, resulting in higher brand awareness and sales growth.
- Provided detailed customer feedback, market trends, product positioning, and key value drivers to the leadership team.
- Conducted timely performance reviews of the RO Jabalpur Team.
- Conducted monthly reviews with the HO DG Team, including resource recruitment, planning activities, feedback on the quality of MGO's activities, and budget reconciliation/utilization.
- Spearheaded planning, execution, and monitoring of sales and marketing strategies.
- Orchestrated sales, collection, and management of channel partners.
- Oversaw product supply management in the assigned territory.
- Garnered exposure to major crops including Cotton, Vegetable, Wheat, and Mustard.
- Conducted marketing activities and field demos, effectively documenting results for pipeline products to establish a robust commercial base among consumers.
- Drove the growth of the 12 MT hybrid Mustard seed business to an unparalleled 39 MT in the territory, achieving a remarkable 225% growth.
- Improved team performance by conducting regular coaching sessions and sharing best practices among members.
- Developed strong partnerships with channel partners to increase brand visibility and drive collaborative marketing efforts.
- Enhanced market share within the assigned territory by consistently staying ahead of competitors through proactive measures.
Team motivation
1. Vipin Kumar
Regional Business Manager
Shriram Fertilizers and Chemicals
Mob:6388164561
2. Rana Vikrant Singh
Regional Business Manager
Sumitomo Chemicals Ltd.
Mob: 9569199517