Hi, I’m
VISHAL KUMAR
Tech SEO Lead
Noida
Summary
Results-driven SEO professional with 12+ years of experience leading technical and content-driven strategies across global markets. Skilled in technical audits, structured data, and content optimization to drive organic growth and lead generation. Proficient in GA4, Adobe Analytics, and top SEO tools. Passionate about integrating AI and LLMs to scale SEO impact in an evolving digital landscape.
Overview
13
years of professional experience
2011
years of post-secondary education
3
Languages
Work History
Bold Technology
SEO Technical Lead
07.2021 - Current
Job overview
- Improved Page Experience by 481% and achieved 100% Core Web Vitals score through advanced technical SEO strategies.
- Led full-spectrum SEO initiatives for high-traffic global sites, optimizing crawlability, indexation, internal linking, and site architecture.
- Conducted deep audits and competitive analysis using Screaming Frog, SEMrush, Ahrefs, GSC, and ELK (Elastic logs) to drive data-backed decisions.
- Implemented AI/LLM-based automation for keyword clustering, content gap analysis, and reporting—boosting efficiency and scale.
- Increased organic traffic by 40%+ YoY through strategic execution and SEO roadmaps across multiple domains.
- Automated SEO reports, saving manual effort and improving visibility into performance metrics.
- Managed cross-functional teams and agile workflows using Jira and Confluence to ensure seamless delivery.
- Leveraged insights from RankRanger to monitor share of voice and outperform competitors in SERPs.
- Proficient in schema markup, hreflang, log file analysis, and mobile-first indexing for global SEO success.
DB Corp Ltd.
Deputy Manager Digital Marketing
02.2019 - 07.2021
Job overview
- Increased organic traffic contribution from 51% to 77% by executing a focused SEO content and technical optimization strategy.
- Led content gap analysis and topical keyword mapping, aligning editorial efforts with search trends and boosting keyword coverage.
- Developed a data-driven content strategy grounded in topical authority and E-E-A-T, improving visibility in competitive niches.
- Identified and optimized low-hanging, high-intent keywords, resulting in a 30% uplift in key rankings.
- Collaborated cross-functionally with tech, content, and design teams to integrate SEO best practices sitewide.
- Continuously monitored SEO performance and iterated strategies based on actionable insights from Search Console, SEMrush, and Ahrefs.
AM Edumedia Pvt. Ltd.
SEO Manager
03.2017 - 01.2019
Job overview
- Boosted mobile organic traffic by 37% by implementing AMP and enhancing Core Web Vitals across key content sections.
- Executed a full-funnel SEO strategy combining technical fixes and content optimization, driving qualified traffic and lead growth.
- Fixed critical HTTPS migration and internal linking issues; restructured URLs for SEO best practices and improved crawlability.
- Built SEO-aligned content pipelines (blogs, LPs, webinars) targeting high-intent, long-tail keywords for organic and paid synergy.
- Implemented Structured Data (Review, Article, Breadcrumb) for rich SERP features and higher CTR.
- Advocated for Responsive Design and mobile-first indexing, ensuring performance and accessibility across all devices.
- Leveraged tools like GSC, Screaming Frog, and SEMrush to uncover growth opportunities and optimize both legacy and fresh content.
Info Edge India Ltd
Sr. Online Marketing Executive
09.2012 - 03.2017
Job overview
- Secured 100% Top 3 keyword rankings, with 78% at #1, by executing a robust blend of technical, content, and off-page SEO strategies.
- Conducted in-depth audits, keyword research, and competitive analysis to identify growth opportunities and shape scalable SEO plans.
- Collaborated with SEO leadership on structured data, internal linking, and on-page optimization, enhancing search visibility and UX.
- Led white-hat SEO initiatives aligned with Google’s best practices to ensure sustainable ranking and traffic growth.
- Identified and resolved technical bugs, improving crawlability, indexation, and overall site health.
- Contributed to PRD development for product launches, embedding SEO best practices from ideation through execution.
Pioneer Medialine Services
Online Marketing Executive
05.2012 - 09.2012
Job overview
- Increased website traffic by 56% through targeted SEO strategies, technical enhancements, and content aligned with user intent.
- Achieved Top 3 SERP rankings for high-volume keywords via keyword research, gap analysis, and strategic content deployment.
- Optimized landing pages using A/B testing and CRO tactics, driving stronger engagement and notable uplift in lead conversions.
- Aligned SEO with sales and revenue goals, boosting lead quality and customer acquisition through cross-functional collaboration.
Education
UPTU
B.Tech.
Skills
Proficient in technical SEO strategies
On-page optimization
Experience with SEMrush tools
Screaming Frog expertise
Skilled in using Ahrefs for SEO analysis
Experience in Google Analytics reporting
Experienced with Google Tag Manager implementation
Skilled in utilizing Google Search Console for SEO analysis
Skilled in MS Office tools
HTML markup language expertise
Comprehensive keyword evaluation
Comprehensive competitor analysis
Awards
- Award of Excellence, 06/30/21
- Star of the Quarter, 12/31/20
Accomplishments
- Achieved http status 200 OK on 95% of Crawl hits by minimizing the legacy redirection rules and eliminating redirect chains with accuracy and efficiency.
Additional Information
Certifications & Learning:
- Completed Adobe Analytics foundational training (via Adobe Learning Platform or Coursera, if applicable).
- Learning to integrate AI tools (ChatGPT, Gemini, SurferSEO, Frase) into SEO workflows for content ideation, keyword clustering, and automation.
International Exposure:
- Worked with global clients or cross-regional teams, navigating SEO requirements across markets (e.g., US, UK, India, DE, FR, IT).
- Familiar with international SEO best practices, including localization, hreflang, URL structuring, and language targeting.
Hobbies/Passions That Reinforce Skills:
- Passion for tech trends and digital innovation—regularly explore AI, LLMs, and automation tools to enhance productivity.
- Contributor to SEO and marketing forums or LinkedIn communities, sharing insights and learning from industry peers.
Skills Soft Skills That Support SEO Leadership:
- Strong communicator, known for translating technical SEO into actionable business insights for non-technical stakeholders.
- Highly collaborative and experienced in managing cross-functional teams, working with content, UX/UI, developers, and product managers.
Timeline
SEO Technical Lead
Bold Technology
07.2021 - Current
Deputy Manager Digital Marketing
DB Corp Ltd.
02.2019 - 07.2021
SEO Manager
AM Edumedia Pvt. Ltd.
03.2017 - 01.2019
Sr. Online Marketing Executive
Info Edge India Ltd
09.2012 - 03.2017
Online Marketing Executive
Pioneer Medialine Services
05.2012 - 09.2012
UPTU
B.Tech.
01.2011