Music
Vishesh Dixit
Brand Strategy & Growth Hacking
New Delhi
Summary
Industrious Marketing Specialist offering 3 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of social media marketing, copywriting, and project management.
Overview
7
7
years of professional experience
2
2
Certificates
2
2
Languages
Work History
Brand Strategist & Growth Hacker
My Big Brand Story
01.2023 - Current
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
- Improved social media presence by crafting engaging content and utilizing data-driven insights to reach target audiences effectively.
- Wrote engaging and successful marketing, advertising, and website copy.
- Optimized digital channels for better user experience, driving increased website traffic and higher conversion rates.
Creative Communication Designer
My Big Brand Story
06.2021 - 12.2022
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Provided creative direction for advertising and public-facing communications across print, digital and video assets.
- Collaborated with product marketing teams to develop communication plans and creative briefs.
- Planned and launched innovative, creative and effective communications campaigns.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Associate Manager
Go Digit General Insurance
06.2018 - 11.2019
- Retail: Meeting the monthly targets and sourcing business worth 18 Lakhs monthly from retail insurance agents
- Managing 30+ retail insurance agents.
- Tapping the right database, acquiring and onboarding new agents and activating them to develop working channel
- Onboarded 25 fresh partners who are contributing to the top and bottom line of the company’s business to an amount of 10 lakhs monthly.
- Working with general insurance products with focus on motor, travel, fire and mobile insurance.
- Managed a team of 6 interns and 1 management trainee and responsible for their growth and learning.
- Institutional: Worked for designing better and future insurance products as per the requirement of the partner
- Followed the sales process and developed strategic partnerships for the company
- Gathered data and requirements, prepared RFP’s and RFQ’s.
- Worked with NBFC’s and partners like Scott Bicycles in B2B segment
- Onboarded Kissht who is doing a monthly 1.52 Cr business with Digit in mobile insurance
- Designed and launched Shopkeeper’s insurance product for Pay1
- Also, a part of onboarding other partners like UGRO, Mswipe, etc.
- Worked as a product owner for mobile and bicycle insurance product requirements in Mumbai.
Digital Marketing Intern
Pragati Leadership Private Limited
04.2017 - 06.2017
- Responsible for social media marketing of a book written by the owner of the company, Mr. Arun Wakhlu called 'One Wholesome World'.
- Designed content which was posted on various social media platforms, responsible for marketing the book.
- Shortlisted editors of leading print media houses on a Pan-India basis and designed emailers to be sent to them.
- Responsible for planning a book signing event at Crosswords, Pune involving banners, standees and pamphlets.
Education
MBA - Marketing
Symbiosis Institute of Management Studies
Pune, India 04.2001 -
Bachelor of Engineering - Electronics And Communication
Reva Institute of Technology And Management
Bengaluru, India 04.2001 -
Senior Secondary Education - Science
Kendriya Vidyalaya
Coimbatore, India 04.2001 -
Skills
Advertising Campaigns
Promotional planning
Content Strategy
Product positioning
Integrated Marketing Communications
Branding
Content Marketing
Digital Marketing
Excellent Communication
Certification
International Summer School, Digital and Social Marketing Strategies, 07/01/17-08/01/17, 60 hours, Hochschule Bremen City University of Applied Sciences, Bremen-Germany, A
Accomplishments
- MBA (Marketing), 2018, Symbiosis Institute of Management Studies, 64%
- B.E (ECE), 2016, Reva Institute of Technology and Management(VTU), 70.2%
- 12th, 2012, Kendriya Vidyalaya(CBSE), 75.6%
- 10th, 2010, Kendriya Vidyalaya(CBSE), 87.4%
- Secured first runner up position in 41st National Basketball Tournament organized by Kendriya Vidyalaya Sangathan in 2010
- Member of the College Basketball Team
- Participated in National Youth Awareness Program organized by Good Hearted Soul for organ donation
- Participated in a special mountaineering course from Nehru Institute of Mountaineering
- Participated in Project Demo Avishkar demonstrating project in Electronics
Achievements And Projects
- Freelanced for a Café and Homestay called No Society Café, in Himachal Pradesh. Handled the Digital marketing and social media management and worked on website development
- Member of The Student Council- Responsible for representing students and driving change for the year 2017-2018
- Sports Coordinator- Responsible for managing the sports cell and the social media accounts associated with it. Also responsible for executing various sporting events
- Student Coordinator for 2014 International Conference on Advances in Electronics, Computers and Communication (ICAECC) organized by IEEE
- Participated in India Analog Maker Competition 2015 organized by Texas Instruments in association with Starcom Information Technology Limited
- Interned at Bharat Electronics Ltd. (BEL) on familiarization with manufacturing of semiconductors and integrated circuits
- Underwent vocational training at 15 Base Repair Depot-AirForce, on familiarization on fault analysis and repair of 'Electronic Circuits'
- Final year Engineering Project: 'A low cost health monitoring system using e-health sensor and embedded system boards'
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
YouTube
Sports
Quote
It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.
Muhammad Ali