Vishesh Gupta
Greater Noida
Summary
Dynamic media professional with extensive experience at Publicis Global Delivery, adept in programmatic marketing and media optimization. Proven track record in executing high-impact campaigns, driving significant ROI, and enhancing audience targeting. Skilled in data analysis and collaboration, ensuring strategic alignment with marketing objectives and surpassing performance benchmarks.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Performance Associate Manager
Publicis Global Delivery
Gurgaon
06.2024 - Current
- Managing and executing programmatic media buying strategies for key H&M markets including France, Italy, Spain, the United States, Canada, Mexico, and Australia, with an average annual budget of approximately €1.1 million.
- Developing and implementing comprehensive programmatic media strategies and executing full-funnel marketing campaigns for the brand, utilizing Google Display & Video 360 (DV360).
- Conducting continuous, end-to-end campaign monitoring and optimization across the specified markets to ensure full budget delivery and the achievement of established marketing Key Performance Indicators (KPIs).
- Strategically implementing Instant Reserve placements within YouTube Select and experimenting with Lumen Private Marketplace (PMP) deals to enhance audience targeting efficiency for conversion-focused campaigns.
- Generating comprehensive end-of-campaign performance reports that integrate GA4 revenue data, DV360 campaign expenditures, and Campaign Manager 360 (CM360) impression data. This ensures accurate calculation and reporting of Return on Investment (ROI) and Cost Per Mille (CPM) across the key markets.
Senior Programmatic Analyst
Dentsu Global Services
Gurgaon
08.2023 - 06.2024
- Developing and executing health awareness campaigns within the United Kingdom market.
- Managing and deploying campaigns with significant budget allocations ranging from £170,000 to £250,000.
- Implementing native display & video advertising campaigns, primarily utilizing platforms like Outbrain (Zemanta), Xandr and DNA.
- Generating daily performance reports detailing impression delivery margins for each active campaign.
- Producing comprehensive weekly and end-of-campaign performance reports for all executed campaigns.
- Conducting rigorous and continuous monitoring and optimization of campaigns on their respective platforms to ensure timely and effective delivery against objectives.
Media Associate
Hewlett Packard India Ltd.
Gurgaon
08.2022 - 07.2023
- Developing and executing agile media plans for new product/offer launches, aligned with marketing KPIs.
- Strategically leveraging social and programmatic channels for innovative targeting strategies and user journey mapping via pixel implementation.
- Managing comprehensive media planning and execution for a diverse product portfolio (PS and print).
- End-to-end execution of large-budget campaigns (up to $850K USD) across social and programmatic platforms.
- Proactive campaign monitoring and optimization to surpass planned KPIs.
- Providing insightful channel performance reports and collaborating with the marketing team on end-of-campaign analysis for future strategy.
Support Specialist
Citi Corp services India Pvt Ltd.
Gurgaon
05.2021 - 07.2022
- Providing comprehensive support to the marketing team through the preparation of reports and supporting documentation for media planning initiatives.
- Developing and delivering bi-weekly performance reports and comprehensive end-of-campaign analyses.
- Collaborating with the marketing team to facilitate efficient campaign setup by providing necessary and accurate information.
- Contributing to process improvement by identifying and implementing automation solutions to streamline current back-end operations.
- Creating clear and concise process flow diagrams and business efficiency presentations to facilitate understanding and drive improvements.
Education
Master of Business Administration (PGDM) -
Apeejay School of Management
New Delhi05.2021
Bachelors in Commerce (B.Com.) -
University of Delhi
New Delhi08.2018
Skills
- Programmatic Marketing
- Media Planning
- Media Optimizations
- Primary & Secondary Research
- Business Intelligence & Marketing
Client's Handeled
- Hennes & Mauritz
- AdYouLike
- Hewlett-Packard
Certification
- Display & Video 360 by Google.
- Campaign Manager 360 by Google.
- Amazon DSP by Amazon Ads.
- Complete Digital Marketing Course, Udemy.
- Microsoft Advanced Excel
Platforms
- Display and Video 360
- Google Ads
- Xandr
- Zemanta
- Clipr
- Amazon DSP and Brand store
- Microsoft Excel
Timeline
Media Performance Associate Manager
Publicis Global Delivery
06.2024 - Current
Senior Programmatic Analyst
Dentsu Global Services
08.2023 - 06.2024
Media Associate
Hewlett Packard India Ltd.
08.2022 - 07.2023
Support Specialist
Citi Corp services India Pvt Ltd.
05.2021 - 07.2022
Master of Business Administration (PGDM) -
Apeejay School of Management
Bachelors in Commerce (B.Com.) -
University of Delhi
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