Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic

Vishesh Tyagi

Director - Category and Partnerships

Summary

Accomplished professional with over 11 years of experience and a strong track record in leading categories, fostering business partnerships and strengthening PnL, consistently achieving success through strategic planning, execution and enabling teams. Skilled at introducing creative solutions that improve productivity and operational efficiency. Recognized for promoting teamwork and adapting to changing business requirements to align with organizational objectives.

Overview

13
13
years of professional experience

Work History

Director - Category and Partnerships

Swiggy Limited
07.2021 - Current
  • Leading the Gourmet food delivery business for Swiggy India; delivering monthly GMV of over Rs. 200 Cr.
  • Managing the P&L for Gourmet business; delivering incremental profitability through operational excellence and monetization initiatives
  • Liaising with storefront, merchandising, operations, planning and finance teams to build and execute both short term and long term category roadmap
  • Leading pan-India expansion; conceptualizing and implementing new growth levers; formulating account management tenets for Gourmet partners
  • Providing strategic guidance and enabling a team of 36 personnel, leading business partnerships
  • Delivered category growth ahead of the platform and industry consistently for FY23, FY24 and FY25, doubling the category contribution to platform and reaching market leadership
  • Improved contribution margin by ~74% for the category in FY23 and further 24% in FY24
  • Awarded with 2 individual and 2 team awards for excellence in performance

Manager - Marketing and Sales

Maruti Suzuki India Limited
03.2016 - 06.2021
  • Sales planning and achieving model-wise sales volume targets in the territory; managed a portfolio of ~INR 350 CR.
  • Enhancement of channel partner business health through stock optimization and channelizing alternate revenue streams
  • Ensuring optimal availability and utilization of working capital and financial prudence to protect bottom-line; P&L Management for channel partners
  • New offerings development and launch; 8% market share increase in sub-segment through a tactical limited-edition launch
  • Execution of tactical BTL campaigns for lead generation and engagement; Cost efficient upgradation campaign - 50X uptick in sales; 80% reduction in cost
  • Liaising with agencies for campaign design and rates negotiation; Cost saving of Rs. 77 LPA through rates negotiation with ATL agencies and publications
  • Achieved highest market share for the territory in Delhi-NCR in FY 18-19
  • Most consistent and highest target achievement in South East Zone in FY17-18
  • Gained 1% market share in Chhattisgarh in FY17-18
  • Received quarterly appreciation award for Q3 FY 19-20 for excellence in channel partner management
  • Received quarterly appreciation award in Q3 FY16-17 for a 32% drop in customer concerns from Q2 to Q3 in East Zone

Manager - Revenue

Times Innovative Media Limited (Times OOH)
06.2015 - 02.2016
  • Monetization of media and promotion spaces at Terminal 3, IGI Airport, Delhi
  • Increasing category penetration through generating and nurturing prospects and liaising with agencies
  • Awarded for contributing to 110% team target achievement and 42% growth in Q3 FY16 over Q3 FY15

Intern - Sales and Marketing

SC Johnson Products Private Limited
05.2014 - 06.2014
  • Triggers and barriers for personal repellents, across socioeconomic classes, for Delhi NCR market
  • Analysis of consumption and purchase pattern and distribution across various channels
  • Sub-category wise perceptual map for all sub-categories under pest control
  • Value equivalence analysis of personal repellent products present in the market

Associate Analyst

Ernst & Young
07.2012 - 05.2013
  • Testing of audit engagements performed by EY member firms for compliance with EY policies and procedures
  • Performing Public Company Independence Procedures
  • Designed a macro program for automation of reports preparation, saving 70 - 75 man-hours per year and bringing down error possibility to zero
  • Received Turbo Idea - Leader award received for the same & Extra Miler award for outstanding performance in Q3-FY13

Education

PGDM - Sales, Marketing And Business Development

Institute of Management Technology
Ghaziabad, India
04.2001 -

Bachelor of Science (Honors) - Computer Science

Hans Raj College, University of Delhi
04.2001 -

Accomplishments

    • Case study titled ‘BloodConnect: Enriching Lives', published with Emerald Group Publishing. Area of work was social enterprise

    • Recommended for the Indian Air Force (flying), by Air Force Selection Board 1, in 2009 for the 122nd batch of N.D.A.

Timeline

Director - Category and Partnerships

Swiggy Limited
07.2021 - Current

Manager - Marketing and Sales

Maruti Suzuki India Limited
03.2016 - 06.2021

Manager - Revenue

Times Innovative Media Limited (Times OOH)
06.2015 - 02.2016

Intern - Sales and Marketing

SC Johnson Products Private Limited
05.2014 - 06.2014

Associate Analyst

Ernst & Young
07.2012 - 05.2013

PGDM - Sales, Marketing And Business Development

Institute of Management Technology
04.2001 -

Bachelor of Science (Honors) - Computer Science

Hans Raj College, University of Delhi
04.2001 -

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Vishesh TyagiDirector - Category and Partnerships