Vishesh Varma
Mumbai
Summary
To achieve expertise in the areas of Construction Chemical and Adhesives, while ensuring 100% professional and result oriented experience for the project owners at par with international standards. And to be able to provide end to end solutions for all needs pertaining Construction Chemicals and Adhesives. To become a technical solution provider and partner with the customers to achieve best possible end results for both, the organization and customer’s project.
Overview
24
24
years of professional experience
Work History
Projects Manager
PIONEER ADHESIVES PVT LTD
11.2018 - Current
- Managing sales by developing business in Projects Vertical
- Meeting planned sales goals as budgeted
- Developing new avenues for Projects from future emerging markets
- Along with selling to existing direct Customers/Projects, and introducing new products to suit their application needs
- Providing best suited product application to Customer/Project in terms of both performance and price efficiency
- Understanding and deriving new Product Mix and plan penetration into specific Project Segments
- Understanding & identifying Customer/Project site requirement and providing the relevant product proposal based on the requirement
- On site trials, after sales services & follow up with customers
- Providing assistance on product features, usage and applications
- Meets with customer/ visiting Project sites to discuss their evolving needs and to assess the situation and provide solution
- Tracking sales and reporting results as required by the organization.
Liaison Manager
MCHI – Maharashtra Chambers of Housing Industry (Thane Div.)
10.2015 - 10.2018
- Handling communications & Marketing activities of MCHI
- Special activation and BTL activities support to member of MCHI
- Planning & executing annual MCHI meets & exhibition
- Planning, managing and executing Outdoor & OOH (Out Of Home) campaigns for select members of MCHI
- Acting as a conduit between the conglomerates of MCHI registered real-estate developers and suppliers, for sourcing and procurement of bulk construction material and chemicals.
Associate General Manager – Operations
OGILVY & MATHER PVT LTD (O&M) – (Div. GEOMETRY GLOBAL)
11.2014 - 09.2015
- Amalgamation and execution of the marketing mix as part of the marketing campaign & activation plans
- Plan Activation campaigns, themes of the campaign
- Overseeing the entire campaigns, tracking effectiveness of the campaigns and reporting findings to the involved parties
- Planning & executing marketing awareness campaigns for organizations by engaging directly with target audiences consumers
- Vendor management leading up to the specific activation campaign needs Negotiating and liaising with third-party marketing agencies
- Obtaining results in specific consumer experience that builds a brand’s top of the mind recall, by deriving different event types or marketing campaigns
- Planning activities followed by a feedback phase in which results are evaluated with marketing analytics
- Researching and analyzing market trends and competitors.
Business Development Manager
CAPITAL GRUP ENTERPRISE
04.2003 - 10.2014
- Coming up with creative and functional ideas for client to assist them in their BTL requirements with clear focus on Point of Purchase/Sale marketing
- Developing design/concept based promotional activities in tandem with client’s business objectives and brand position
- Managing the end to end production process including logistics while maintaining the required quality specifications
- To assist in activation of promotional offers on ground ensuring smooth achievement of objectives and reaching out to the target audience for the desired target response
- Designing contests or target oriented long term sales promotion programs for clients including loyalty programs
- Proposing sales promotion plan aimed at B2B customers or stockiest and dealers with well-structured, sales target based promotional table after taking in to calculation the past sales results and the desired sales target
- Identifying the value and type of merchandise to be used for specific activation and durations
- To oversee the entire process from conceptualization to procurements to supplies to final reporting
- Designing and execution of exhibition stalls
- Assisting the client in direct marketing activities on the spot
- Managing international events viz, Dealer & Distributor meets, Sales Conferences
- Job scope being event production, travel arrangement, entertainment arrangements, hospitality etc.
Sr. Executive – Celebrity & International Event Management
WIZCRAFT INTERNATIONAL ENTERTAINMENT PVT LTD
05.2002 - 03.2003
- All the activities which came under the preview of the venue of the events
- It included liaising with the various departments of the organization internally and also with the various external/International organizations with respect to the said event
- Liaising with various Government departments for licensing and permissions
- Total celebrity management including logistics and event flow.
Head of Department – Event Security and VIP Security
G 7 SECURITAS
03.2001 - 04.2002
- Overlooking the security of specific VVIP guests both top Industrialists and Bollywood Stars
- This included devising and implementing of security cover as per the need.
Executive – Marketing and Event
G 7 SECURITAS
08.2000 - 02.2001
- Overlooking sales of events department, deployment of security teams, controlling rotations, manpower sourcing and management, training programs and client servicing.
Education
PGDMM (Post-Graduate Diploma in Marketing Management) -
WE School - Welingkar Institute of Management Development & Research
01.2010
ADBA (Advance Diploma in Business Management) -
WE School - Welingkar Institute of Management Development & Research
01.2009
DAPR (Diploma in Advertising & Public Relations) -
WE School - Welingkar Institute of Management Development & Research
01.2007
Bachelor of Commerce -
H.R. College of Commerce & Economics
01.2000
Skills
- New Business Development
- Profitability Optimization
- Proposal Development
- Client Relationship Management
- Key account development
- Social Media Savvy
- Contract Negotiation
- Sales Lifecycle Management
- Problem-solving aptitude
- Multitasking
Upskilling Qualifications
- Indian Institute of Management – Bangalore (IIMB), Bangalore, Certificate Program (6 Month) In ‘New Product Development’, 2023
- Advanced Lean Six Sigma, Yellow Belt Certification Certificate Program, 2023
Personality Traits
- Highly Analytical
- Team Leader
- Solution oriented / problem solving approach
Timeline
Projects Manager
PIONEER ADHESIVES PVT LTD
11.2018 - Current
Liaison Manager
MCHI – Maharashtra Chambers of Housing Industry (Thane Div.)
10.2015 - 10.2018
Associate General Manager – Operations
OGILVY & MATHER PVT LTD (O&M) – (Div. GEOMETRY GLOBAL)
11.2014 - 09.2015
Business Development Manager
CAPITAL GRUP ENTERPRISE
04.2003 - 10.2014
Sr. Executive – Celebrity & International Event Management
WIZCRAFT INTERNATIONAL ENTERTAINMENT PVT LTD
05.2002 - 03.2003
Head of Department – Event Security and VIP Security
G 7 SECURITAS
03.2001 - 04.2002
Executive – Marketing and Event
G 7 SECURITAS
08.2000 - 02.2001
PGDMM (Post-Graduate Diploma in Marketing Management) -
WE School - Welingkar Institute of Management Development & Research
ADBA (Advance Diploma in Business Management) -
WE School - Welingkar Institute of Management Development & Research
DAPR (Diploma in Advertising & Public Relations) -
WE School - Welingkar Institute of Management Development & Research
Bachelor of Commerce -
H.R. College of Commerce & Economics
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