Retail Insights and Actionable Recommendations, Analysis using SQL
- Analyzed a prominent retailer's dataset to extract valuable insights, covering customer behavior, sales trends etc.
- Enhanced marketing strategies, inventory management, and customer satisfaction by identifying key customer segments, optimizing sales trend analysis, implementing a recommendation system, and delivering actionable insights for informed decision-making.
Data Exploration and Visualization Project using Python
- A comprehensive analysis of global streaming platform data to generate insights for content production strategies and international expansion. Focused on identifying audience preferences, regional trends, and content gaps, all while maintaining client confidentiality.
- Incorporated extensive data visualization, including diverse charts and graphs, to guide content production decisions, identify expansion opportunities, and provide actionable insights for global content optimization.
Customer Profiling for Aerofit Treadmills
- Conducted a comprehensive market analysis for Aerofit's treadmill product portfolio, identifying key customer segments based on demographics and preferences.
- Developed targeted marketing strategies for each treadmill model, emphasizing customer characteristics such as gender, income, age, education, fitness levels, and usage patterns.
- Balanced marketing efforts for both single and partnered customers, acknowledging the close probability of treadmill purchases for both groups.