VISHNU G NAIR
Bangalore
Summary
Senior Graphic Designer / Creative Lead with over 6 years of experience in brand strategy and visual storytelling. Proven ability to lead design initiatives that strengthen brand presence, and drive business impact. Highly proficient in Adobe Creative Suite, with experience mentoring teams, and delivering effective B2B design solutions.
Overview
9
9
years of professional experience
Work History
Creative Art Director
Purplemango Studio
Bangalore
06.2024 - Current
- Elevated B2B Visual Strategy by designing complex White Papers, case studies, and corporate marketing assets for major global clients (including Aon and FADV), translating intricate technical concepts into clear, professional visual narratives.
- Managed High-Value Enterprise Collateral for technology, finance, and healthcare clients, creating essential marketing and product materials, including: Tricog: Designed brochures, detailed product manuals, and conference posters.
- Hansen, IGT, Checkmarx, and Concentric: Produced strategic marketing and design assets tailored for their B2B audiences.
- Led High-Value Design Projects for premium hospitality sectors, including the full design production for the Grand Hyatt Goa Magazine (2023-2024) and associated motion graphics.
- Drove Brand Revitalization for existing client brands like CakeZone and Arambam, overseeing the end-to-end revamp of brand guides and full retail store interior designs to align with new market positioning.
- Directed and Executed the Complete Redesign of the Purple Mango Website, leading the UI/UX strategy and visual execution to modernize the agency's digital presence and better showcase its expanded portfolio and service offerings.
- Creative Art Director with 6+ years of progressive experience, primarily launching, redefining, and scaling major food-tech brands (EatFit/Curefoods) before leading B2B visual strategy for global enterprises.
- Expert in translating complex business goals into compelling brand identity systems, large-scale retail environments, and high-impact digital campaigns.
- I blend strategic thought with high-fidelity design to build brands that achieve market recognition and drive measurable growth.
Freelance Graphic Designer & Illustrator
06.2017 - Current
- Managed Long-Term Brand and Packaging Design for key clients, including a 3-year engagement with Aiko Toys (overseeing packaging and full brand design) and executing specialized packaging for Haldiram Pasta products.
- Delivered High-Profile Media and Entertainment Visuals, notably creating the illustration and visual design for the Sony Pictures song "Mahi Mereya."
- Executed End-to-End Branding Projects for various clients, developing full identity systems and collateral for Wildcafe, Sunblaze Solar Panels, and Zenik Wires.
- Authored and Illustrated specific children's books, including titles like "Cat Need a Friend" and "Mimi and Max," alongside providing visual identity and creative materials for event brands (Credit saison posters and Creatives).
Sr. Graphic Designer
Purplemango Studio
Bangalore
06.2022 - 06.2024
- Spearheaded the Strategic Rebranding of EatFit, leading the visual effort to remove the 'healthy-only' tag and reposition the brand as 'better taste and normal food,' successfully clearing market misunderstandings and broadening customer appeal.
- Designed Specialized Packaging for the Curefoods ecosystem, executing a one-off packaging design project for the health-tech brand Sugarfit to ensure visual alignment and market differentiation within the portfolio.
- Owned Celebrity-Driven Campaigns, managing creative production from concept to execution for ads featuring A-list talent, including Varun Dhawan and sports figures, significantly boosting brand visibility.
- Conceptualized and Designed Immersive Retail Spaces for EatFit, managing the full interior and large-scale wall illustrations (20x12 ft) for flagship stores across Delhi, Jaipur, Ahmedabad, and Bangalore.
- Led New Brand Identity Development for the Curefoods portfolio, conceptualizing and designing initial logos, brand books, and launch collateral for multiple successful QSR brands like Olio Pizza, Sharief Bhai Biriyani (rebrand), and CakeZone (rebrand).
- Managed High-Visibility Sports Sponsorship Design for EatFit, creating all major print assets, stadium banners, posters, and player jerseys for major events including the ICC T20 World Cup.
- Guided Junior Design Staff, overseeing project workflow, ensuring brand consistency, and managing complex print production files for all large-format deliverables.
Graphic Designer
Purplemango Studio
Bangalore
06.2019 - 06.2022
- Instrumental in the Launch of EatFit, designing the entire visual identity from the initial logo concept to the creation of the comprehensive 40+ page brand book and design guidelines.
- Defined the Brand Personality through innovative packaging design, utilizing comic strip-style visuals to make healthy food approachable, entertaining, and memorable, solving the challenge of differentiating the product.
- Created and Designed the EatFit Brand Mascot, strategically choosing a design that conveyed boldness and personality rather than a simple 'face,' injecting immediate character into the new brand.
- Executed Integrated Marketing Campaigns across all channels, designing effective digital ads, social media concepts, large-scale bus hoardings, and stadium banners (including the partnership with Bengaluru FC).
Education
Bachelor of Fine Arts (Illustration) -
Rachana Sansad College of Applied Art & Craft
Mumbai01.2016
HSC (12th Standard) -
Tarapur Vidya Mandir Higher Secondary School
Maharashtra01.2015
SSC (10th Standard) -
Tarapur Vidya Mandir School
Maharashtra01.2013
Skills
- Brand strategy and design
- Visual storytelling
- Creative direction
- Conceptual thinking
- Illustration
- Digital media
- Typography
- Rebranding and identity
- Character and mascot design
- Strategic packaging development
- Logo and brand guidelines
- Retail store interior design
- Large-format print management
- Wall illustration techniques
- Social media strategy
- Motion graphics creation
- Infographic design
- Email marketing design
- B2B marketing collateral
- Adobe Creative Suite proficiency
- Figma expertise
- Microsoft Office skills
- Print production expertise
- Team mentorship and leadership
- Client relationship management
- Typography skills
Personal Information
- Date of Birth: 05/13/96
- Marital Status: Single
Languages
English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2
Malayalam
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Tamil
Elementary (A2)
A2
Timeline
Creative Art Director
Purplemango Studio
06.2024 - Current
Sr. Graphic Designer
Purplemango Studio
06.2022 - 06.2024
Graphic Designer
Purplemango Studio
06.2019 - 06.2022
Freelance Graphic Designer & Illustrator
06.2017 - Current
Bachelor of Fine Arts (Illustration) -
Rachana Sansad College of Applied Art & Craft
HSC (12th Standard) -
Tarapur Vidya Mandir Higher Secondary School
SSC (10th Standard) -
Tarapur Vidya Mandir School