Vishnu Prasad Saini
Jaipur
Summary
Accomplished Sales and Marketing professional constantly looking for ways to expand an account profile, which opens up to expanding revenue. Believes that the more a company knows about a customer, the easier it is to sell to that customer. Highly focused and detail-oriented with an exceptional record of client service and revenue generation. Partnering with the Sales and Marketing departments to refine lead generation, analyse and report performance across campaigns, channels, and regions. Developing and executing strategic plan to achieve sales targets and expand our customer base. Maintaining hygiene of distribution management & sales operations. Led the development of long-term relationships with new and existing clients through careful planning and value creation.
Overview
14
14
years of professional experience
Work History
Regional Retail Manager
Raymond lifestyle Limited
Ahmedabad
12.2023 - Current
- Managing Business in Gujarat, MP and chhattisgarh
- Taking care for all the format COCO, COFO, FOFO, and Value Channel
- Developing Business, Marketing And Advertising Plans
- Evaluate Store And Individual Performances
- Achieving Business Goals And Revenue Targets
- Provides Leadership To The Assigned Region
- Evaluating Team And Staff Performance
- Control Profitability Within The Store Level
- Organising Training For New Staff
- Organising Special Promotions, Displays And Events
- Hiring, Training And Motivating Sales Teams
- Control Inventory/loss Prevention
Area Sales Manager
Blackberry's, Mohan Clothing Company Ltd
Jaipur
01.2020 - 12.2023
- Managing primary and secondary sales in Rajasthan & UP West for Blackberrys
- Handling 30cr portfolio distributed across Rajasthan and Up West
- Handled South FOFO Business for 6 Months
- Evaluating and analyzing on cluster performance
- Hiring and development of people to the core for the best outcome
- Identifying stock gap in fill rate mapping and providing the best support to stores for achieving numbers
- Quality SOP checking monthly in each store consists of store environment, store ops, Hygiene and finance
- Managing relationship with 20+ franchises
- Develop and support executive dashboards
- Take end-to-end ownership of customer issues, including initial troubleshooting, identification of root cause and issue resolution
- Providing training and guidance to customer to ensure they maintain compliance and enable smooth safe operation
- Identify and analyse any needs and trends requiring special attention
- Respond to customer queries in a timely and comprehensive manner to ensure customer satisfaction
- Build out lifecycle processes to mitigate risk and ensure platforms remain current, in accordance with industry standard methodologies
- Audit implementations to ensure the implementation processes defined are followed
- Keep organization core team informed of task accomplishment, issues, and project status
- Serve as a focal point to communicate and resolve interface and integration issues with other teams
- Developing knowledge of existing and potential clients and ensuring business growth opportunities aligned to strategic plans
- Responsible for annual sales targets for the assigned geography and accounts with responsibility for P&L
- Responsible for defining and analysing key metrics and business trends for the sales teams
- Responsible for planning and executing the Sales Compensation plans for Pre-Sales and Account Management teams
- 30% hike captured in SERA (Service Excellence Retail Audit) for the Territory
- Successfully launched many campaigns CRM, S&B competition
Area Sales Manager
MF&L/ Marda Estates
04.2013 - 01.2020
- Managed primary and secondary sales in Rajasthan for Louis Philippe, Van Heusen, Allen Solly and Planet Fashion
- Handling 60cr portfolio distributed across four brands
- Creating BTL Marketing Plan for each store to bring visibility in stores
- Finding locations for new business opportunity and end-to-end responsibility to launch a successful store
- Managing relationship with 40+ franchises
- Successfully launched 25+ stores
- Building Sales forecasts for goal setting using past data, company goals, and other indicators relevant to our industry
- Developing Go-to-Market plans across offerings - refining customer segmentation, assisting with territory management, and driving methodologies to enhance outreach, growth & upsell processes
- Maintaining and Allocating Products to Customer for better deliveries and optimizing inventory
- Improvement and development end to end vendor life cycle management process
- Monitoring and Reporting on the performance of vendors to ensure delivery in line with contractual obligations
- Obtain and analyze business requirements and document technical solutions
- Develop, design and roll out new workflows requests
- Highlight issues through feedback and recommend changes in workflows, procedures and service levels to meet customer needs and to ensure quality service at all times
- Maintaining standard operating procedures for common situations
- Preparing performance reports by collecting and analyzing data from the customer service functions
- Provide status reporting of team activities against the program plan or schedule
- Work with customers to understand current and future business needs
- Maintain a proactive approach to operational and service issues with a focus on prevention
- Identifying opportunities for continuous service improvements and margin expansion
- Communicates activity status and escalates issues to direct managers, program managers, and internal and external service partners
- Increased business from 20Cr to 60cr annually, approx 200% growth in 6 years
- Awarded as best performer from Aditya Birla Fashion & Ltd
- Identified best performing categories, corrected assortment with staff training and increase business by 40%
- Successfully launched many campaigns CRM, BMB, SnB competition
- All Franchisee are in Positive ROI
Store Manager
UCB
04.2011 - 03.2013
- Managed highest SSPD store in Rajasthan at most premium location of Jaipur i.e MI Road
- Successful ran Store size of 800sft having Men and women of business worth 1cr+
- Increased business from 97 lakh to 1.12 Cr
- Taken key initiatives to improve customer service for ex
- Reduced time for Home delivery etc
- Arranged training for staff on Women wear by convincing top management
- Daily schedule includes staff briefing, VM execution, SOP and customer relationship Management
- Identified slow and fast-moving articles/categories and taken necessary actions
- Promoted as ASM Madura within two years of stint as SM
- Deal with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development
- Ensure standards for quality, customer service and health and safety are met
- Maintain the inventory and ensure the availability of merchandise
- Respond to customer complaints and comments
- Manage the operations of the store on a daily basis
- Determine the customer's needs and make sure they are fulfilled
- Maintain relations with customers
- Handle complaints and resolve them on a priority basis
- Ensure that the security devices are working properly
- Monitor and maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, participating in professional societies
- Maintain inventory by implementing purchasing plans and staying in contact with vendors and shippers
- Maintain the reputation of the store by complying with legal requirements
- Determine marketing strategy changes by reviewing operating and financial statements and departmental sales records
- Develop a schedule of holiday activities and promotions throughout the year strategically designed to bring in more revenue
Senior Sales Executive
Primus Retail
- Worked, in Reliance communication
- Customer service and sales was main KRA
- Improve KPIs by cross-selling and upselling
- Managing Visual Merchandising at store
- Closely worked with SM on key levers for growth in store
- Successfully implemented companies marketing campaign to improve store Walk-in
Education
B.A -
Rajasthan University
01.2012
Skills
- Sales & Marketing
- Key Account Management
- Sales Operation
- Revenue Generation
- Distributors & Dealers Management
- Market & Competitive Analysis
- Product Promotions & Launches
- Budgeting & Forecasting
- Inventory Management
- Territory Management
- Business Development
- Lead Generation
- Strategic Sales & Account Planning
- Executive Sales Presentations
- Customer Relationship Management
- Negotiation & Closing Activities
- Revenue & Profit Growth
- Productivity & Performance Improvement
- Product Research & Evaluation
- Cross Selling and Up Selling
- B2B & B2C
- Microsoft Excel
- PowerPoint
Timeline
Regional Retail Manager
Raymond lifestyle Limited
12.2023 - Current
Area Sales Manager
Blackberry's, Mohan Clothing Company Ltd
01.2020 - 12.2023
Area Sales Manager
MF&L/ Marda Estates
04.2013 - 01.2020
Store Manager
UCB
04.2011 - 03.2013
Senior Sales Executive
Primus Retail
B.A -
Rajasthan University
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