Vishnu Bharath Pothuraju
Digital Marketing | Ad Operations
Bengaluru
Summary
Seasoned Digital marketing expert with 6+ years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Manager
Sushanth Patil
Bangalore
01.2020 - Current
- Perform all duties of ad operations including trafficking, troubleshooting, campaign optimizations, and reporting
- Administered marketing calendar and posted new content to coincide with upcoming events and services.
- Responsibility to manage end-end digital marketing activities reporting, organizing and planning.
- Be actively involved with SEO team, monitoring and helping them to achieve targets.
- Running and optimizing online adverts through Google Ads, Facebook Ads, LinkedIn Ads, Quora Ads etc.
- Prepare various templates of promotional emails and improving the campaign by understanding A/B testing, open rate & click rate etc.
- Work with designers to improve user experience and work with designer & developer.
- Measure performance of digital marketing activities by using Google Analytics Tool.
- A/B testing on Google Ads Campaign, Ad copies, Landing Pages, etc.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Improved operations through consistent hard work and dedication.
Digital Marketing Consultant
Anand
Bengaluru
05.2018 - 12.2019
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Working on Digital Marketing Channels like SEO, SEM, SMM, Facebook Ads, LinkedIn Ads, Google Analytics, Google Search Console, Reporting, Organizing & Planning.
- Organized B2C Business from the Scratch and Improvising Website, User Interface & User Experience of the Website. Worked along with Designer & Developers.
- Managing the marketing promotions on website. A/B testing for marketing activities like Google Ads Campaign, Ad copies, Landing Pages, etc...
- Marketing Promotions through WhatsApp marketing by creating content and Arranging data.
- Creating copies for Social Media Ads & Validation Banner Designs.
- Develop and maintain social media profiles on Facebook, Twitter, YouTube and LinkedIn.
- Making Concept for YouTube Ads and running video Ads.
- Running LinkedIn Ads on B2B Promotions & LinkedIn Hiring Ads for (Consulting team) other teams.
- Responsible to Manage Entire Digital Marketing Team towards monthly targets.
- Coordinating with sales team for leads & conversion.
- Follow up with sales team regarding feedback & conversion rate.
- Reporting, Organizing & Planning for Digital Marketing Team.
Digital Marketing Lead
Vignesh
Bangalore
04.2015 - 05.2018
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized social media channels and web pages to improve SEO and usability.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Be actively involved in SEO efforts on continuous basis (keyword, image optimization etc.)
- Running and optimizing online adverts through Google AdS, Facebook etc. to increase company and brand awareness.
- Email Marketing actives create template and Shooting the campaigns.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
Education
MBA - Marketing
MLR IT
Hyderabad 06.2013 - 05.2015
BBA - Marketing
SIITAM
Hyderabad 06.2009 - 07.2012
Skills
SEM strategy development
Online marketing and Google Ads
Facebook Ads and LinkedIn Ads
Email Marketing
Social media activities
Web analytics
SEO proficiency
Salesforce Marketing Cloud
Certification
Google Ads Search Certification
Timeline
Digital Marketing Manager
Sushanth Patil
01.2020 - Current
Digital Marketing Consultant
Anand
05.2018 - 12.2019
Digital Marketing Lead
Vignesh
04.2015 - 05.2018
MBA - Marketing
MLR IT
06.2013 - 05.2015
BBA - Marketing
SIITAM
06.2009 - 07.2012