Vishvander Singh
Summary
- Assisted Fortune 100 clients by providing innovative analytical solutions and actionable insights with quick turnarounds, enabling them to drive growth and make informed decisions to meet business objectives.
- Developed hands-on skills in business analytics by providing end-to-end, scalable solutions of projects involving problem definition phase, framing/testing hypothesis and presenting the deliverables to end stakeholders.
- Lead a team of 21 decision scientists that has generated annual revenue of around $1M for Mu Sigma
Overview
7
7
years of professional experience
Work History
Analytics Manager
EXL
09.2024 - Current
- Streamlined data collection and analysis processes, reducing time to insight and enhancing overall team productivity.
- Led the data analytics team in developing and implementing strategies to enhance business intelligence and decision-making processes.
Senior Strategy & Business Analyst
Disney+ Hotstar
02.2022 - Current
- Industry: Entertainment Analytics
- Default Plan Selection Experiment Analysis
- Collaborated cross-functionally with teams including growth, product, and data engineering to develop final visualizations and pitch diverse ideas for trend identification. Established and automated processes to streamline workflow efficiency
- Observed a positive uplift of ~5% across all the cohorts (Premium/Super/Mobile plans). This strategic move is poised to significantly enhance the revenue streams moving forward
- 12 M Expiry Base Analysis
- Developed a strategy to recommend content for 12M recommendations for the 12M expiry users based on taste clusters. This approach tailors content suggestions to individual preferences, enhancing the user experience. By leveraging previous taste cluster trends, we can provide related content that aligns with their interests
- Analysis has effectively improved retention rates by 1-2%
Apprentice Leader
Mu Sigma Inc.
11.2021 - 02.2022
- Industry: Retail Digital Analytics
- Customer Lifetime Value Analysis
- Developed an automated procedure to understand the impact of campaigns on new buyers by estimating their spend and ROAS over the next 12 months
- This enhanced process was 25 times more efficient, and it helped in generating ~$3M revenue annually from the new buyers
Decision Scientist
Mu Sigma Inc.
09.2018 - 10.2021
- Industry: Search Engine Optimization
- Incremental Revenue Regression Analysis
- Built a framework to optimize advertisers’ investment on the platform by understanding the correlation between their incremental revenue and impressions
- The analysis aided in making business decisions that improved the ROAS for the considered advertisers by 24%
- Campaign Effective Analysis for a leading Fortune 100 US retailer
- Conducted in-depth analysis of Fortune 500 advertisers’ campaign performance during live and post-completion phases, delivering actionable recommendations that enhanced live campaigns and optimized future strategies
Education
B.E. - Electronics & Tele-Communication Engineering
Army Institute of Technology
Pune01.2018
Skills
SQL, HIVEQL, A/B Testing, Re-dash, GitHub, ETL Creation, GCP(Google Cloud Platform), Teradata, Query Fabric, Databricks, Microsoft Excel, Power BI, Microsoft PowerPoint, Tableau, Bifrost, Team Leader, Project Management, Client Communication, Campaign Management, Digital Marketing, Stakeholder Management, Talent Onboarding
Websites
Awards
- Spot Award: “For his consistent hard work and dedication towards the team. He worked on decreasing the turnaround time for high priority deliverable. His composure during difficult client situations is commendable!!”
- Research Contribution: Published 2 IEEE Research papers and 1 Patent
- Internship: Smart City Research Centre owned by government of India
Timeline
Analytics Manager
EXL
09.2024 - Current
Senior Strategy & Business Analyst
Disney+ Hotstar
02.2022 - Current
Apprentice Leader
Mu Sigma Inc.
11.2021 - 02.2022
Decision Scientist
Mu Sigma Inc.
09.2018 - 10.2021
B.E. - Electronics & Tele-Communication Engineering
Army Institute of Technology
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