Vishwa Mahith Kakkera
Growth Marketing Manager
Hyderabad,TELANGANA
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
7
7
years of professional experience
Work History
Growth Marketing Manager
Ratnadeep Supermarket (RD Click E-Commerce)
Hyderabad
01.2024 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Planning and Executing Marketing Campaigns in the App.
- UX & UI of the app.
- Driving growth through customer acquisition efforts.
- Through digital acquisitions via various marketing channels.
- Driving growth through customer retention efforts.
- Through digital campaigns aimed at onboarding, habit building, engagement, and resurrection using channels of PN, SMS, WhatsApp, in-app, and Tele-calling across various touchpoints of the customer lifecycle.
- Through various programs under sales and marketing, we aim to improve the quality of customer acquisitions and craft an effective onboarding experience.
- Through various programs under operations and customer support functions, to improve service elements crucial to customer retention, shaping and setting up data culture and consumer orientation in the organization from top to bottom.
- Identifying consumer hooks that drive the business and championing customer-centric initiatives.
- Through engagement campaigns, driving app visits.
- Driving revenue per member.
- Through managing onsite in-app experience, driving add-to-baskets, and conversions.
- Through category-specific campaigns, driving category penetration, purchase frequency, and order value.
- By shaping the pricing policy to optimize revenue and gross margins.
Assistant Marketing Manager
Big Basket
Banglore
9 2020 - 12.2023
- App Management.
- Campaign Planning: Prepare annual, quarterly, and monthly media plans and enable teams to monitor and optimize the campaigns to drive the end result.
- Built and improved customer engagement plans, boosting conversion rates.
- Developed a loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Coupon creation.
- App UI Management.
- Customer engagement programs like Initiated and executed Independence Day sale and Big India Grocery sale.
- Collaborate with internal teams for creative and communication strategy, Offers, and Promotions.
- App developments.
- Initiating and Executing All 17 cities onsite Campaigns.
- Description of Keywords.
- Responsible for creating and managing the overall campaign process of BB.
- Daily involving various stakeholders, such as category, supply chain, and product teams.
- Completion benchmarking.
- Quality check of the App.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Led creative direction for advertising campaigns, ensuring consistent branding across all channels of communication including print, digital, and social media platforms.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
Assistant Marketing Manager
Daily Ninja
Banglore
10.2017 - 09.2020
- Campaign planning
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- App UI Management
- Offers & Promotions of brand & Category
- Directing cross-functional project teams on high-profile tasks
- Taking Care of Brand Sales and Strategies to increase the sales
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- App development
- Quality check of the app
Education
Bachelor of Science - Computers Science Engineering
MLRITM
Hyderabad, Telangana 08.2013 - 2017.11
Skills
App UI Planning &Execution
Planning
Branding
Management
Communications
Leadership
Problem Solving
E-Commerce
Marketing Analytics
Strategy & Planning
App UI Planning &Execution
Timeline
Growth Marketing Manager
Ratnadeep Supermarket (RD Click E-Commerce)
01.2024 - Current
Assistant Marketing Manager
Daily Ninja
10.2017 - 09.2020
Bachelor of Science - Computers Science Engineering
MLRITM
08.2013 - 2017.11
Assistant Marketing Manager
Big Basket
9 2020 - 12.2023
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