VISHWAK SINVA

Launching the BeLive video commerce platform in India helping brands & businesses use the power of video commerce to boost site engagement & conversions.

Working with brands to help create the next generation of video commerce experiences on their owned & operated digital assets. This entails deploying short videos & live commerce on their D2C destinations & help drive incremental revenue

Led the digital ad sales team present across multiple locations with the responsibility of driving ad revenues & looking at shaping the long term advertising revenue strategy for ETV Bharat, a pan India language centric news OTT

Part of the launch team of Hotstar India, with the key mandate of driving advertising revenues by designing innovative sales solutions & pricing for Hotstar. Revenue target setting, tracking revenue projections and achievement, working on pricing interventions to help scale up revenue.

Managing the digital marketing mandate for Reliance Mobile, the job entailed delivering integrated digital marketing campaigns for all brands and working to improve the user experience on owned digital assets.

Managing a team of analysts & consultants responsible for delivering Indian & International client projects across varied media scopes. Driving cost savings for clients, setting cost benchmarks & targets for media agencies using proprietary tools available to AMM.

Managing the media buying mandate for PepsiCo India across all media with a special focus on media buying for cricket. Also, managing the sponsorships of various music & sporting events, and leveraging them across all media.

Part of Times Response team based in Times House, Delhi. Estimating the viability of a particular edition, and ensuring effective planning, production and distribution of the publication.