VISHWANATH SHETTY
Business Head
Mumbai,MH
Summary
A versatile and results-focused leader with over 16 years of experience in P&L management, Marketing, Sales, planning, problem-solving abilities, and a data-driven mindset. He is skilled in setting up marketing & revenue businesses In India and UAE. Demonstrated success and growth in Disney, Pocketaces, Loco (Game streaming platform), and makeO toothsi-skinnsi (Data-driven at-home clinical beauty services brands). Strategised, built at scale, and trained teams (Marketing, Client servicing, and Sales) that helped scale revenue.
Overview
21
21
years of professional experience
Work History
Senior Vice President
Pocketaces Pitcures Ltd
09.2023 - Current
- Identified opportunities to improve business process flows and productivity.
- Maintained consistent growth in revenue, contribution margin, operating profit, and EBITDA.
- Strengthened relationships with key stakeholders, fostering trust and collaboration across the PA & Saregama
- Presented and discussed strategy and initiative progress with senior business leaders.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
- Revamped sales strategies to increase customer acquisition rates while maintaining strong profit margins.
- Established a culture of continuous improvement, leading by example to drive operational excellence across the organization.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Optimized budgeting processes for greater transparency and control over financial resources, resulting in more informed decisionmaking.
- Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
- Spearheaded cost reduction efforts, identifying opportunities for savings and negotiating better vendor contracts.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Vice President - Marketing,
makeO - toothsi & skinnsi
01.2022 - 06.2023
- Managed annual marketing budgets and budget delegation based on growth required, trends, and money-making opportunities.
- Closely reviewed marketing strategies, ensuring processes met targets and making amendments when required to ensure growth.
- Regularly reviewed market changes, competitor activities, and consumer trends, adjusting marketing plans when necessary.
- Managed all social media marketing activities, including monitoring trends, designing strategies, and reviewing content completed by the design, content, and social media team.
- Closely reviewed marketing trends to use developments within marketing activities and ensure growth.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Monitored competitors through multi-channel research strategies to capitalize on market gaps or anticipate changes in customer interests.
- Worked closely with the consumer research team and allotted budgets to conduct monthly brand health research (TOMA, BLS, Consumer insights calls & social listening) and to understand triggers and barriers.
- Managed brand team and worked closely with the team to build brand playbook, brand guidelines, and communication for both the toothsi and skinnsi brands.
- Identified and closed brand ambassadors Virat Kohli and Anushka Sharma for toothsi and Kiara Advani for skinnsi for the launch of the makeO unified app.
- Worked closely with Tech/ Product Managers and led Cross-sell/ upsell initiatives to increase revenue by 30%
- Metrics - ROAS, CPL, CAC, Organic Leads, L2C, Revenue per lead, App download, Store walk-in, NPS, and Market Penetration.
Vice President - Monetisation,
Pocket Aces Pictures Pvt Ltd
02.2018 - 01.2022
- Worked closely with the founders to set up and lead the Branded Content revenue business by demonstrating 7X growth in 2 years
- Strategised the revenue model and scaled revenue YOY by introducing newer content formats for Filtercopy, Dice Media,
- Gobble, Jambo , Nutshell and Loco esports gaming app
- Setup and led a 13-member sales & brand solution team nationally, created processes that helped in scaling revenue YOY (1) Client Acquisition 2) Client Growth 3) Client servicing 4) Loco app sales for better revenue focus & efficient use of resources
- Crafted alternate OTT revenue model for Dice media shows and built strong relationships with Large OTT players like Amazon.
- Prime Video, Zee5, Applause Studio & Jio studio
- Partnered with brands by closing annual/long-term deals with Bacardi, OnePlus, Amazon.in, Upgrad, HUL, P&G & IMDB, which scaled up business YOY.
Region Head
West & South, The Walt Disney India Limited
01.2013 - 02.2018
- Strategized a high-profit revenue model for Music & Youth cluster in Media Networks by creating marquee intellectual properties like Girl in the city, The Trip, Tere Liye Bro & Dil Buffering, which amplified business growth year on year.
- Crafted the overall branded content show strategy and supervised all aspects of execution outside of core Creative, i.e., financials/investments, Marketing & PR planning, Brand Partnerships, Vendor Negotiations, Production & Logistics, and Legal & Tax matters.
- Critically evaluated and designated IPs for bindass originals & Bindass play from the ideas/story/song and converted these into IPs by pitching it to brands & telco partners.
- Created co-branded music for Lakme facewash, Castrol, and Whisper and amplified it on Bindass, Bindass play, Gaana, Saavn, etc.
- Formulating concrete annual sales strategy to achieve annual team target and maintain 40% business P&L.
Manager,
Times of India, Bennett Coleman & Co. Ltd
11.2003 - 01.2015
- Crafted & delivered successful IPs like the Women's Car rally, Times literature carnival, etc., by partnering with Brand capital clients & strategic brands in the western region.
- Integrated campaign media plans (ATL and BTL) based on the core motto “idea-centric and channel neutral.”
- Working closely with the Creative, Research, Advertisement & Marketing Teams to understand & measure the impact of the planned campaigns.
Assistant Manager,
Indian Express Newspapers (Mumbai) Ltd
04.2006 - 10.2008
Education
Seed Transformation Program -
Stanford Business School of Graduate
ISB Executive Education in Negotiation Strategies -
ISB
Master of Business Administration - Marketing & Advertising
K S Hegde Institute of Management Studies, VTU University
Bachelor's Management Studies - Marketing
Mumbai University
Skills
Marketing & Media Strategies
Campaign development experience
Promotions planning skills
Market research expertise
Sales strategy
Partnership marketing
Marketing campaign management
Problem-solving
Communication skills
Revenue generation
Revenue growth strategies
Team building coordination
Content Strategy
Marketing Analytics
Creative Direction
Influencer Marketing
Integrated Marketing
Training and mentoring
Sales Strategies
Quantitative and qualitative market research
Additional Information
- Awarded Leader of the year at PocketAces 2019-2020 & was nominated as Social Samosa 40 under 40 - Game changer leader of the year 2019-20
Timeline
Senior Vice President
Pocketaces Pitcures Ltd
09.2023 - Current
Vice President - Marketing,
makeO - toothsi & skinnsi
01.2022 - 06.2023
Vice President - Monetisation,
Pocket Aces Pictures Pvt Ltd
02.2018 - 01.2022
Region Head
West & South, The Walt Disney India Limited
01.2013 - 02.2018
Assistant Manager,
Indian Express Newspapers (Mumbai) Ltd
04.2006 - 10.2008
Manager,
Times of India, Bennett Coleman & Co. Ltd
11.2003 - 01.2015
Seed Transformation Program -
Stanford Business School of Graduate
ISB Executive Education in Negotiation Strategies -
ISB
Master of Business Administration - Marketing & Advertising
K S Hegde Institute of Management Studies, VTU University
Bachelor's Management Studies - Marketing
Mumbai University