Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability.
Overview
18
18
years of professional experience
Work History
National Product Manager
Samsung India Electronics Pvt.Ltd
Gurugram
04.2023 - Current
Developed and managed the national product strategy, pricing, and promotional plans.
Increased DR market share from 5% to 22.9% from 2022 to 2023
Conducted market research to identify new opportunities for product growth.
Analyzed customer feedback on existing products to inform future product development decisions.
Collaborated with sales teams to ensure successful implementation of product initiatives across all regions.
Created and maintained a comprehensive database of national product information and performance metrics.
Coordinated with cross-functional teams to establish clear objectives for new product launches.
Monitored competitor activities and adjusted strategies accordingly to maximize market share in key markets.
Developed effective marketing campaigns that increased brand awareness, drove sales, and strengthened customer loyalty.
Provided training and support to internal stakeholders on best practices related to product management.
Identified areas of improvement within the organization's existing processes and systems related to national product management.
Drafted reports summarizing key findings from market research studies, customer surveys., which were used by senior leadership when making strategic decisions.
Presented ideas and recommendations during team meetings regarding new products or services that could be offered by the company.
Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
Worked with sales teams to land customer wins in complex deals.
Engaged customers through interviews to define product vision, features and releases.
Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures and customers.
Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
Planned advertising campaigns for online, print and other mediums.
Product Specialist
Samsung India Electronics Pvt.Ltd
Bangalore
09.2016 - 03.2023
Developed and implemented product launch plans for new products.
Analyzed customer feedback to improve product design and performance.
Collaborated with engineering teams to troubleshoot product issues.
Evaluated competitors' products and services to identify areas of improvement.
Designed promotional materials such as flyers and brochures to increase brand awareness.
Organized promotional events such as trade shows and seminars to showcase products.
Regional Product Manager -DR
KONICA MINOLTA HEALTHCARE INDIA PVT.LTD
Bangalore
08.2014 - 08.2016
Provided post-sales support in the field and in-house, including remote presentations
Performed ongoing account management duties for assigned accounts
Participated in project management for key accounts
Assisted with training and deployment of new software releases
Participated in writing support materials for customers.
Conducted market research to evaluate customer preferences for new products.
Collaborated with cross-functional teams to ensure successful product launches.
Analyzed competitor activity in the region and identified opportunities for improvement.
Created promotional materials to support regional sales activities.
Identified potential distributors and negotiated contracts for distribution of products in the region.
Monitored regional sales performance, developed strategies to increase revenue, and adjusted pricing accordingly.
Provided training and guidance to regional sales team on product features and benefits.
Organized regional trade shows and exhibitions to promote products in the region.
Created product positioning strategies tailored to each target market segment in the region.
Application Specialist - DR
KONICA MINOLTA HEALTHCARE INDIA PVT.LTD
01.2013 - 08.2014
Konica Minolta is Creating a future of leading−edge digital image−processing Technology
Provided technical support for software applications to end-users.
Developed test plans and scripts to validate application functionality.
Performed troubleshooting of application issues to identify root causes and resolution paths.
Assisted in the development, implementation, and maintenance of applications.
Created detailed documentation related to application configuration and usage.
Researched, evaluated, designed, tested, implemented, configured, and maintained software applications.
Collaborated with stakeholders on requirements gathering sessions to ensure desired outcomes were achieved through the use of technology solutions.
CT/MRI Technologist
MANIPAL HOSPITAL
Bangalore
03.2006 - 01.2013
Performed MRI scans of patients utilizing advanced imaging techniques.
Operated MRI scanners in accordance with manufacturer's guidelines and safety standards.
Reviewed images to detect any anomalies or irregularities that may require further action by a physician or radiologist.
Provided technical guidance and support to other staff members when needed.
Developed new protocols based on changes in technology or advances in diagnostic tools and techniques.
Education
Bachelor In Medical Imaging Technology -
Sikkim Manipal University
01-2012
Diploma in Medical X-ray Technician -
Para Medical Board of Karnataka
11-2005
P U C (PCMB) -
Karnataka Pre University Board
04-2003
Skills
Hands on experience in development of training materials and technical documentation
Product Positioning
Data-Driven Decision-Making
Product Promotion
Competitive Analysis
Product Demonstrations
Product Marketing
Product Pricing
Product Training
Product Roadmaps
Teamwork and Collaboration
Good interpersonal and verbal and written communication skills
Membership Conferences
Karnataka Medical Radiographers and Allied Technologist Association (LM No____237___)
Personal Information
Father's Name: Devanna Nayak
Date of Birth: 27th Dec 1985
Marital Status: Married
Telephone
+91 9901059130
Languages
English
Hindi
Telugu
Kannada
Tamil
Tulu
Konkani
References
Dr. B.Y.T.Arya, Consultant Radiologist, Manipal Hospital, Airport road, Bangalore, 91-9880229329
Sales Specialist at Signify innovations India Ltd.(Formerly known as Philips India Ltd.)Sales Specialist at Signify innovations India Ltd.(Formerly known as Philips India Ltd.)