VISHWAS BS
Summary
Digital Marketing Manager with a five-year track record in SEO, Content Marketing, Social Media Marketing, and Product Management. Demonstrated expertise in driving website traffic, sales, and lead generation, along with building and mentoring marketing teams. I am seeking a challenging role to leverage my skills to contribute and create impact to continue the growth in the field of marketing.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Remo Software Bangalore
06.2021 - Current
- Leading a team of 10 SEO analysts in developing and executing marketing strategies to drive site traffic, improve search rankings, and increase sales
- Contributed to website traffic and sales growth through strategic SEO initiatives, including competitive analysis, keyword research, link building, and content creation
- Developed and implemented marketing training modules to upskill team members and ensure alignment with company goals
- Managed complete product launches, including developing marketing plans, creating launch content, and executing social media campaigns
- Conducted market research to identify emerging trends and opportunities and created E-A-T plans to improve the company's authority and trustworthiness
- Started a Research Lab to conduct research in the data recovery and security industry to provide people with valuable insights about the same
- Part of the research conducted in the research lab and published case studies, whitepapers, and user experience stories
- Utilized Universal Analytics and GA4 to track and analyze digital marketing performance and identify areas for improvement
- Managed the company's YouTube channel, developing and executing content strategies to increase viewer engagement.
SEO Analyst
Remo Software
06.2019 - 06.2021
- Conducted competitive analysis to identify opportunities for improvement and develop effective SEO strategies
- Performed comprehensive keyword research and keyword mapping and built content plans for websites with Content Calendar
- Developed link-building strategies to improve website authority and build brand awareness
- Created high-ranking pages targeting competitive keywords based on quality content
- Ran a successful Twitter campaign, increasing product awareness
- Built and delivered websites with white-label products and strategic SEO plans.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
SEO Content Writer
Remo Software
07.2018 - 06.2019
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
- Developed strategic content plans to achieve business goals
- Generated links through content published on high-authority sites
- Collaborated on technical content development for software products
- Developed content for press releases and newsletters to promote products and services.
- Repurposed and optimized existing content for use in different mediums.
- Built a reputation for creating high-performing pages on SERP that resulted in traffic and sales.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Performed keyword research to optimize content for SEO.
- Improved organic search results by employing white-hat SEO techniques and best practices.
Education
B.E - Information Science and Engineering
East West Institute of Technology
05.2018
Skills
- Team leadership
- SEO
- Content Writing
- Team Leadership
- Marketing planning and execution
- Google Analytics
- Microsoft Office
- Data Analysis
- Product Management
- Social Media Marketing
- Brand Management
- WordPress
- Lead Generation
- Website Auditing
- Online Reputation Management
- Customer Experience Development
- Copywriting
- International SEO
- Training
- Market Analysis
- Team building
- Analytical Skills
- Brand Messaging
- Marketing and Advertising
- Communication and writing skills
- HTML and CSS Knowledge
- B2C Marketing
- Marketing Strategy Development
- Campaign Planning
- Revenue Generation
- Sales Planning
Languages
English
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Timeline
Digital Marketing Manager
Remo Software Bangalore
06.2021 - Current
SEO Analyst
Remo Software
06.2019 - 06.2021
SEO Content Writer
Remo Software
07.2018 - 06.2019
B.E - Information Science and Engineering
East West Institute of Technology
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