VISMAYA A
Digital Marketing
Bengaluru
Summary
Digital Marketing specialist with experience on Amazon, Flipkart, Myntra, Facebook & Google platforms. PPC expert with knowledge of digital marketing techniques on E-Commerce platforms. Developing and implementing digital promotional strategies and plans with strong attention to detail.
Overview
4
4
years of professional experience
21
21
years of post-secondary education
Work History
Associate Manager - Digital Marketing
Bewakoof Brands Pvt. Ltd.
Bangalore
09.2021 - Current
- End to end E-Commerce Marketing for the brand - Amazon, Flipkart and Myntra
- Performance Marketing - Facebook and Google
- Drove growth through PPC, Paid Search and Display Campaigns
- Contributed to growth in revenue month on month across marketplaces through marketing
- Established processes and protocols for campaign measurement to optimize results.
- Develop E-commerce sales strategy, forecast sales volumes and manage sales processes for the brand to achieve the sales goal.
Performance Media Analyst
PERFORMICS
Bangalore
02.2021 - 09.2021
- Handled L'Oréal and the 3 sub brands - L'Oréal Paris, Garnier & Maybelline NY
- End to end campaign management for key brands across verticals, monthly planning and strategy implementation to achieve the KPIs (ROAS/CVR/Units)
- SEM specialist - Advertising for search and E-Commerce platforms - Amazon
- Marketing Services(AMS),Google Ads, Flipkart Ads and Display platforms-
- Amazon Display &Flipkart Display
- Active performance management during Prime day and BSDs and meeting the target and achieving the client expectations
- Constant interaction with clients and brand POCs for performance analysis
Advertiser Support Specialist
AMAZON
Bangalore
10.2018 - 11.2020
- Extensive client communication via email; assistance with optimization of client'sadvertising campaigns;identify opportunitiesfor improvement ofad performances
- Providing appropriate andtimely solutions tothe queries and concerns of the advertisers and assist them on all advertising grounds including billing and payment issues
- Assistingthe advertisersofNA,EU,andAU
- Handling AMS(AmazonMarketingServices),DSP(DirectSidePlatform)contacts and KDP (Kindle Direct Publishing) contacts since the pilot batch
- Worked withprogrammanagers on developingand improvinga new advertising product, the DSPConsole
Education
BBA -
BNM Degree College
05.2015 - 06.2018
E-MBA - Marketing
Dayananda Sagar University
07.2021 - 12.2022
Project - HRM
TOYOTA TSUSHO
04.2001 - 03.2018
Skills
Microsoft Excel and MSundefined
Timeline
Associate Manager - Digital Marketing
Bewakoof Brands Pvt. Ltd.
09.2021 - Current
E-MBA - Marketing
Dayananda Sagar University
07.2021 - 12.2022
Performance Media Analyst
PERFORMICS
02.2021 - 09.2021
Advertiser Support Specialist
AMAZON
10.2018 - 11.2020
BBA -
BNM Degree College
05.2015 - 06.2018
Project - HRM
TOYOTA TSUSHO
04.2001 - 03.2018
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