VISMAYA BABU

Inbound Growth Engine Development: Built Emvigo’s first predictable inbound system, taking monthly inbound leads from 0 to 12 through website revamp, CRO, and multi-channel demand-gen experiments.

High-Value Deal Acceleration: Enabled faster funnel velocity and contributed to closing a ₹72 lakh deal with an average conversion cycle of 1.5 months, through qualified inbound and improved CRM routing.

Website & Conversion Optimization: Revamped IA, messaging, and UX across key service pages; executed A/B tests on CTAs, forms, and layouts to increase demo and inquiry conversions.

AEO-Driven Content Strategy: Implemented entity-led, answer-first content structures, resulting in pages surfacing on GPT search cards and generating high-intent traffic ahead of traditional SERP rankings.

Content & Funnel Expansion: Established a consistent, BOFU-focused publishing cadence to build authority, improve internal linking, and support faster qualification for sales teams.

CRM Revamp & Process Alignment: Rebuilt complete CRM funnel—lead scoring, pipeline stages, SLAs, attribution, and SDR workflows—to improve visibility and lead handling efficiency.

AI Automation for Growth Ops: Designed and deployed early-stage AI automations for lead enrichment, qualification cues, CRM cleanup, and SDR notifications, reducing manual workload and improving lead velocity.

Multi-Channel Demand Generation: Ran experiments across organic, LinkedIn ABM, retargeting, partner content, and product-specific landing pages to identify scalable acquisition channels.

Product Growth Support: Led inbound, CRO, and content optimization for two parallel product lines, establishing a unified demand-gen framework for both service and product ecosystems.

• Achieved a 4x growth in website traffic from 50K to 2 lakh users and boosted conversions from 175 to 800 through data-driven growth strategies and targeted campaigns
• Growth Strategy Development: Designed and implemented growth strategies focused on content, market positioning, and platform expansion, resulting in improved brand visibility and conversions.
• Data-Driven Campaign Planning: Created a content calendar informed by competitor insights, user data, and SEO trends, enhancing engagement and delivering sustained campaign growth.
• Cross-Functional Collaboration: Partnered with Product Managers to understand upcoming releases, conducted market research, and developed go-to-market plans that integrated with product goals.
• Creative & Technical Alignment: Coordinated with design and development teams to ensure content and campaigns met brand, functional, and SEO requirements, delivering a seamless user experience.
• Performance Optimization: Monitored campaign performance and utilized data-driven techniques to refine approaches, continuously improving engagement rates and conversion metrics.

• Initiated the foundation for organic lead generation, focusing on sustainable strategies like targeted content and SEO. This helped drive quality leads and set the stage for long-term growth.
• Develop and execute successful SEO strategies
• Optimize website content, landing pages, and paid search copy
• Work with social media and PPC teams to optimize campaigns
• Manage key conversion points in the marketing funnel
• Follow and refine analytic procedures and reporting standards
• Segment and analyze prospect database to target campaigns

• Creating brand awareness and driving lead generation through targeted blogs and campaigns while managing multiple e-commerce client accounts to ensure a strong online presence and measurable results.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)

• I concentrated on organic growth strategies, building brand visibility and generating leads through SEO, content marketing, and effective optimization techniques.
• Understanding our client's business goals and targets, their target audience
• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Perform keyword research in coordination with client business objectives
• Provide SEO analysis and recommendations
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords