PR Campaign Project - Britannia Industries, Conceptualised and executed a Public Relations campaign for Britannia Industries in collaboration with NGO Saakshar Hum, aimed at supporting underprivileged children through education and emotional engagement., Conducted primary and secondary research to understand challenges faced by children from marginalized communities, including limited access to learning resources and safe spaces for interaction., Developed a campaign narrative positioning Britannia biscuits as a symbol of warmth, care, and shared moments, encouraging bonding through simple, everyday gestures., Framed clear objectives, key messages, and communication strategies aligned with Britannia's CSR values and child-centric development goals., Proposed on-ground activities, school/community outreach programs, and engagement-led initiatives to ensure grassroots impact., Created media outreach ideas, press release concepts, and digital storytelling content to amplify the campaign message.